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Begin with a pillar content piece and repurpose it across mail and Instagram to quickly test impact. This approach clearly demonstrates how content marketing fuels...

Apply a practical advertising intelligence approach to improve your campaigns now. An intelligence system measures how audiences respond across channels, with being at the core...

Start with a single, clear objective for the next 90 days and align every tactic to it. This practical guide outlines six concepts you can...

Start with a concrete move: build a grid of customer needs against current offerings and pick a single, defensible action that unlocks new value. In...

Define a clear objective and a target segment before data collection. This alignment guides much of the work, keeps collected data focused, and supports a...

Define a clear objective and answer who you learn about and what decision you will support. For family products, mothers are a primary segment; their...

Publish through three core channels on a fixed cadence, and automatically distribute to save time. This approach maximizes reach and meets the needs of cfos...

Run a two-region pilot to prove geographic signals with tangible ROI. Pick two markets that differ in buyers, lifestyle, and seasonality, and set a 30‑day...

Classify your products into distinct categories to streamline buying decisions and cut search time by up to 30%. Clear categories guide teams and customers, speeding...