Alexandra Blake, Key-g.com

Define a 15-second brand promise your audience can recall. Write it in simple language for the consumer and validate it with 12 managers and 6...

Begin with a concrete recommendation: map each element of the marketing mix to a single KPI and run a 90-day pilot. A unified view of...

Install an on-premises data gateway to securely connect on-site data with cloud services and keep workloads responsive. For reliable reporting, choose a gateway that supports...

Start with a concrete recommendation: align every campaign with a businesss outcome and adopt a single strategy across channels, then map spent to clearly defined...

Adopt a shared roadmapping process to clearly separate responsibilities between Product Marketing and Product Management. Define who owns understanding customer problems, who leads launching, and...

Pick 5 core topics and 10–15 keyword ideas for each, then compare results across three platforms to identify real opportunities. This approach keeps your plan...

Publish a shared tracker now and assign owners for every task. This single source of truth ensures phases are visible to the entire workforce, with...

launch a balanced plan that pairs SEO and SEM to maximize visibility and ROI in 2025. Align your content, technical SEO, and paid search with...

Adopt an AI-backed reconciliation workflow today: connect ERP, bank feeds, and vendor sheets into an integrated platform, then take automated matching across sources and verify...