Alexandra Blake, Key-g.com

Start with a test-and-scale plan: allocate 20% of your media budget to experimentation this quarter, and track the percentage of spend that yields a positive...

In-house teams should adopt a focused toolkit with a couple of core content optimization tools that cover analyzing content performance, keyword impact, and testing. This...

Start with a platform that combines leasing, maintenance, and accounting in one cloud solution to cut admin time by 40-50% and eliminate data silos across...

Recommendation: start by building your brand through a 90-day content plan that keeps your audience engaging. This approach is not just about publishing; it offers...

Aim for roles that emphasize automation and analytics literacy to boost your gain in earnings along the way. Build a canva-ready portfolio with short case...

Recommendation: Run a 6-week pilot to validate channel mix and creative formats. Allocate budget with a clear split: 40% paid search, 25% social, 15% email...

Get Google Ads Certification today to anchor your career with a verifiable credential that meaningfully differentiates you. For an experienced marketer, the certification shows you...

Create a 30–60 second AI product video for your top 10 SKUs in batch today. This quick format accelerates testing, clarifies value, and drives conversions...

Define macro and micro conversions and align them with your long-term objectives. Map each goal to user sessions and the form they take on your...