Elena is a performance marketing expert with a decade of experience managing M+ in ad spend across Google, Meta, LinkedIn, and TikTok. She builds data-driven campaigns that consistently deliver 3-5x ROAS. Previously VP Marketing at two Y Combinator startups.
ls -la ./elena-ross/
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Choose viralys for a scalable, automated posting workflow with clear analytics and collaborative features. Recently, teams report a 28–46% reduction in manual steps when links and…
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*Start with a concrete move: audit every profile, unify branding, and add clear links to your websites. Create and pin short, value-packed pins across platforms that channel…
{# Browsers pick the smallest supported format (AVIF → WebP → JPEG)
AND the closest width for the layout. Cards render at ~320 px on
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640 / 960 cover those at 1× / 2× / 2×-large-desktop. `sizes`
tells the browser the slot is roughly one-third of viewport on
large screens. #}
Launch each YouTube video ad with a 15-second, value-packed hook that clearly states the benefit and shows the core picture of what viewers gain. In the first 3 seconds address…
{# Browsers pick the smallest supported format (AVIF → WebP → JPEG)
AND the closest width for the layout. Cards render at ~320 px on
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640 / 960 cover those at 1× / 2× / 2×-large-desktop. `sizes`
tells the browser the slot is roughly one-third of viewport on
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Your headline should point to a clear result within 6-8 words. This makes the message obvious to those readers scanning your website, and it shows what they will gain. If you want…
{# Browsers pick the smallest supported format (AVIF → WebP → JPEG)
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640 / 960 cover those at 1× / 2× / 2×-large-desktop. `sizes`
tells the browser the slot is roughly one-third of viewport on
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Begin with a clear recommendation: map your marketing mix to the prospect journey using a single model that connects product, price, place, promotion, and people. Track how each…
{# Browsers pick the smallest supported format (AVIF → WebP → JPEG)
AND the closest width for the layout. Cards render at ~320 px on
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640 / 960 cover those at 1× / 2× / 2×-large-desktop. `sizes`
tells the browser the slot is roughly one-third of viewport on
large screens. #}
embedding video on your top sites and landing pages to boost rankings and engagement. This move signals search engines that your content delivers value and keeps visitors watching…
{# Browsers pick the smallest supported format (AVIF → WebP → JPEG)
AND the closest width for the layout. Cards render at ~320 px on
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640 / 960 cover those at 1× / 2× / 2×-large-desktop. `sizes`
tells the browser the slot is roughly one-third of viewport on
large screens. #}
Start with a concrete recommendation: track weekly engagement to determine the most appropriate content mix and adjust your objectives precisely. Compare metrics across profiles…
{# Browsers pick the smallest supported format (AVIF → WebP → JPEG)
AND the closest width for the layout. Cards render at ~320 px on
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640 / 960 cover those at 1× / 2× / 2×-large-desktop. `sizes`
tells the browser the slot is roughly one-third of viewport on
large screens. #}
Start by integrating an AI-powered attribution and experimentation platform today to cut waste by 20–30% within the next 90 days. This approach sharpens decision-making…
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AND the closest width for the layout. Cards render at ~320 px on
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640 / 960 cover those at 1× / 2× / 2×-large-desktop. `sizes`
tells the browser the slot is roughly one-third of viewport on
large screens. #}
Start with Inspired by Marty Cagan – a bestselling guide that created a clear vision for product marketing managers and must anchor advocacy across the team. Each pick brings a…
