Video Advertising Evolution - From TV to Mobile Devices
Recommendation: Shift your budget toward mobile-first video formats that play inside apps and social feeds; these formats allow you to capture attention quickly and drive sales…
Director of Digital Marketing
Elena is a performance marketing expert with a decade of experience managing M+ in ad spend across Google, Meta, LinkedIn, and TikTok. She builds data-driven campaigns that consistently deliver 3-5x ROAS. Previously VP Marketing at two Y Combinator startups.
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Recommendation: Shift your budget toward mobile-first video formats that play inside apps and social feeds; these formats allow you to capture attention quickly and drive sales…
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Value your fintech with a revenue-based baseline: calculate ARR or revenue run rate, apply a practical multiple around 2x–4x for early stage or around 4x–6x for traction, and…
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