Elena is a performance marketing expert with a decade of experience managing M+ in ad spend across Google, Meta, LinkedIn, and TikTok. She builds data-driven campaigns that consistently deliver 3-5x ROAS. Previously VP Marketing at two Y Combinator startups.
ls -la ./elena-ross/
{# Browsers pick the smallest supported format: AVIF → WebP → JPEG.
w=640 covers retina mobile + most desktop cards (the slot is
~320 px wide; 640 doubles for 2× screens). #}
Recommendation: Publish short, authentic clips within the same day of production to capture attention and accelerate trust. Build a repeatable rhythm: 15-second social cuts, 30-second explainers, and a 60-second version for landing pages. This discipline creates a compact system of templates teams c
