Alexandra Blake, Key-g.com

Recommendation: start with a blended strategy that prioritizes online impact while sustaining local print presence. Use online channels to measure response quickly, and when you...

Recommendation: Build a single, consent-driven data core that powers customer-centric marketing with respect for privacy and regulations. Capture de-identified preferences, opt-ins, and trusted identifiers at...

Start with an account-based tool that supports targeted outreach and popup capture. Run a 30-day pilot with a small team across a couple of countries...

Audit your last six months of feedback and set a 30-day action plan to raise your full Facebook Feedback Score. In this guide, you’ll find...

Recommendation: Define success as a split: Product Management owns solving the right problem, while Product Marketing makes sure customers understand the value. This focused separation...

Start with an ai-powered scheduler and plan your Instagram posts at least two weeks ahead to lock in quality from the first publish. This approach...

Recommendation: Start with a single automation hub that handles posting, scheduling, and analytics, then add targeted tools to cover niches. The right choice keeps tasks...

Recommendation: Start integrating a mapped buying path with automated nurture sequences that convert prospects at each level of interest, using content that resonates with their...

Start with real-time scorecards and guided pitches to raise the quality of every conversation. This approach enables teams to capture key signals from calls and...