Alexandra Blake, Key-g.com

Begin by auditing your reporting stack and build a starter dashboard in Looker Studio that pulls data from Google Analytics and Google Ads. Set a...

Install a beacon-driven loyalty program in your app to push a hyper-relevant offering the moment a customer is engaged. In 2025, proximity-based experiences outperform generic...

Adopt AI agents now to drive rapid results and build a high-quality, accessible marketing stack that helps businesses scale. Alongside traditional tools, AI agents take...

Start with a blended ROAS model across channels today to align costs and revenue, and to reveal the value of every touchpoint in the audience...

Run a quick A/B test on your homepage hero to validate your hypothesis about boosting conversions. This approach keeps you focused on real results rather...

Adopt a 60/40 hybrid split: 60% organic content and 40% paid campaigns to begin. This approach delivers steady growth while giving you immediate lift where...

Recommendation: Follow a structured four-step plan that will shape brand marketing into a measurable driver: define the brand value proposition, map touchpoints, set KPIs for...

Recommendation: Implement real-time contextual AI signals across on-site, mobile, and retail touchpoints to positively influence purchase decisions in 2025. Acting on shopper intent, these signals...

Begin a test-and-learn calendar focused on controlled experiments to lift roas by 20-40% across core channels. This approach reveals which experiment formats, audiences, and offers...