Alexandra Blake, Key-g.com

Audit and prune your product mix now: list every product, capture sizes, price bands, and image assets, then remove underperformers and reallocate shelf space to...

Choose a platform that centralizes phone-based interactions and reporting in one clear dashboard. The right system eliminates silos, so your team can act on consistent...

Start with a two-week test plan and automation to validate impact before scaling. Set 2–3 core audiences, 4 creative variants, and 2 bidding setups, then...

Begin with a single, measurable objective and three indicators to track actual progress: set a target like increasing qualified trial sign-ups by 20% within 8...

Apply a structured template for your competitive analysis from day one to save time and deliver actionable insights. This general guide helps you ground decisions...

Začněte s jasným cílem: definujte úkol, metriky úspěchu a jak budete ověřovat výsledky. Mějte specifický cíl a spojte se s inženýry, abyste...

Build a lean, local feedback hub to gather insights directly from your audience to sharpen understanding of what customers want. Equip a small field team...

Ukotvěte své příspěvky na sociálních sítích s vydělanými médii, abyste zvýšili důvěru a dosah. V praxi by program měl organizovat umístění na širokou síť, nikoli jen na...

Begin with a unified attribution model to boost performance. A single reporting layer ties paid, organic, and owned efforts together, cutting noise and speeding decisions....