Alexandra Blake, Key-g.com

Begin with a practical 90-day plan to create AI-powered marketing workflows. Define three buying personas, five content themes, and two automation tasks you will implement...

A practical recommendation: use a blended approach as a starting point: allocate a larger share to Facebook to build awareness and retargeting, and reserve budget...

Begin with three channels: digital advertising, owned content, and service interactions, and set clear performance rankings for each, shown below. Philip Kotler shows how value...

Enroll today in Master Digital Academy’s AI for Digital Marketing to gain hands-on, project-based skills you can apply right away. This program builds strong foundations,...

Track open rate and click-throughs over weeks, and note how recipients that receive each message respond; this metric tracks engagement and varies by segment, so...

Identifying your primary customer segment and their top problem, then align campaigns around a single, compelling message to drive profitability. Use a go-to-market template that...

Begin with a tight portfolio: three concise samples, a clear niche, and a brief about your process. The page should convey the emotion your writing...

Limit your daily social media use to 60 minutes and enable confidentiality settings across all apps. This keeps instant updates manageable and protects your blog...

Start with a comprehensive data audit across paid and owned touchpoints to expose the problem areas that stall growth and to reveal where resources deliver...