Alexandra Blake, Key-g.com

Recommendation: Build a cross-functional group and formalize roles so the two disciplines share a single, clear brief for every product release. Use standardized templates for...

Start by mapping each stage to a user persona and craft the right messages for those moments. This alignment turns insights into actions, helping your...

Begin with a 30-minute audit of your current content stack to identify gaps and then apply the 20 tools below to engage audiences, consume more...

Target long phrases that fit your blog and show low competition. This complete approach starts with a tight filter: within a monthly search volume of...

Start with a customer-centric blueprint: define specific segments, set clear KPIs, and implement a test-and-learn loop that yields verifiable earning results. This approach aligns actions...

Start with a dedicated mobile-first hero block that communicates value and offers a sign-up CTA above the fold. Keep the head line under 60 characters,...

Start with a structured content audit. Perform a review of your website and its visuals to define your name in the space and surface problems...

Recommendation: start with Growth Marketing as the core framework to meet long-term goals, and reinforce it with Performance Marketing tactics to secure quick wins. Growth...

Define a clear value proposition and validate it with a quick pilot campaign across two channels. Treat this as the north star and set a...