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Crawl Budget: Co to je a proč je důležité pro SEO

Crawl Budget: Co to je a proč je důležité pro SEO

Doporučení: Upřednostňujte stránky s vysokou hodnotou, spravujte rozpočet pro procházení omezením přístupu robota k URL s nízkou hodnotou a konfigurujte XML sitemapy tak, aby zobrazovaly pouze zásadní obsah. U velkých webů – zejména těch s stovkami tisíc nebo miliony URL – může Googlebot procházet pouze omezenou podmnožinu. Rozpočet pro procházení určuje, které URL jsou objeveny, procházeny a potenciálně indexovány, a které...

SEO
Prosinec 23, 2025
Digital Advertising Intelligence – How It Works and Its Benefits
Digital Advertising Intelligence – How It Works and Its Benefits

Apply a practical advertising intelligence approach to improve your campaigns now. An intelligence system measures how audiences respond across channels,...

Blog
Prosinec 23, 2025
6 Essential Marketing Concepts for Marketers – A Practical Guide
6 Essential Marketing Concepts for Marketers – A Practical Guide

Start with a single, clear objective for the next 90 days and align every tactic to it. This practical guide...

Blog
Prosinec 23, 2025
Blue Ocean Strategy Explained – Why Most Businesses Get It Wrong in 2025
Blue Ocean Strategy Explained – Why Most Businesses Get It Wrong in 2025

Start with a concrete move: build a grid of customer needs against current offerings and pick a single, defensible action...

Blog
Prosinec 23, 2025
The 6-Step Guide to Market Research Processes – Planning, Execution, and Insights
The 6-Step Guide to Market Research Processes – Planning, Execution, and Insights

Define a clear objective and a target segment before data collection. This alignment guides much of the work, keeps collected...

Blog
Prosinec 23, 2025
Why Is Market Research Important for Business
Why Is Market Research Important for Business

Define a clear objective and answer who you learn about and what decision you will support. For family products, mothers...

Blog
Prosinec 23, 2025
Content Distribution Strategies for 2025 – Boost Reach &amp
Content Distribution Strategies for 2025 – Boost Reach &amp

Publish through three core channels on a fixed cadence, and automatically distribute to save time. This approach maximizes reach and...

Blog
Prosinec 23, 2025
Geografická segmentace v marketingových kampaních – Praktická příručka
Geografická segmentace v marketingových kampaních – Praktický průvodce

Run a two-region pilot to prove geographic signals with tangible ROI. Pick two markets that differ in buyers, lifestyle, and...

Blog
Prosinec 23, 2025
Typy a výhody klasifikace produktů pro majitele firem
Typy a výhody klasifikace produktů pro majitele firem

Classify your products into distinct categories to streamline buying decisions and cut search time by up to 30%. Clear categories...

Blog
Prosinec 23, 2025
What Is Marketing Attribution? A Complete Guide
What Is Marketing Attribution? A Complete Guide
Blog
Prosinec 23, 2025
Neuromarketing – A Marketing Case Study on Centuries-Long Monopoly
Neuromarketing – A Marketing Case Study on Centuries-Long Monopoly

Implement an immediate A/B test of neuromarketing cues by pairing a clear value proposition with vivid sensory elements in a...

Blog
Prosinec 23, 2025
What Is Digital Marketing? A Visual Summary of 18 Key Techniques (2025 Edition)
What Is Digital Marketing? A Visual Summary of 18 Key Techniques (2025 Edition)

heres a concrete recommendation: the answer is to start with a single, shareable visuals sheet that maps every technique to...

Blog
Prosinec 23, 2025
Our Products | Discover Innovative, High-Quality Solutions for Every Need
Our Products | Discover Innovative, High-Quality Solutions for Every Need

Choose our product lines that integrate analytics and first-party data to quickly drive service quality and retain customers. Set up...

Blog
Prosinec 23, 2025
Mastering Customer Journey Management in 2025 – The Essential Guide to Personalization, Analytics, and Seamless CX
Mastering Customer Journey Management in 2025 – The Essential Guide to Personalization, Analytics, and Seamless CX

Implement a unified data fabric now to enable multichannel personalization across touchpoints; for example, integrate signals from online browsing, mobile...

Blog
Prosinec 23, 2025
Best AI Tools 2026 for Digital Marketers to Boost Campaigns
Best AI Tools 2026 for Digital Marketers to Boost Campaigns

Start with a two-tool stack: an AI-driven analytics platform and canva for rapid visual assets. This pairing builds campaigns that...

Blog
Prosinec 23, 2025
Cross-Selling vs Upselling – Key Differences and 2025 Strategies to Boost Revenue
Cross-Selling vs Upselling – Klíčové rozdíly a strategie pro rok 2025 pro zvýšení příjmů

Cross-sell and upsell are distinct tactics for a store. Cross-sell presents related items that complete a purchase, while upsell offers...

Blog
Prosinec 23, 2025
7 LinkedIn AI Tools to Boost Outreach and Engagement in 2026
7 LinkedIn AI Tools to Boost Outreach and Engagement in 2026

Start with a single automation platform that unifies outreach, analytics, and integrations to scale your LinkedIn efforts across teams and...

Blog
Prosinec 23, 2025
How to Calculate a Google Ads Budget – A Practical Step-by-Step Guide
How to Calculate a Google Ads Budget – A Practical Step-by-Step Guide

Start with a concrete monthly budget based on your target traffic and estimated cost-per-click (CPC). In the Google Ads auction,...

Blog
Prosinec 23, 2025
8 Essential Steps to Create a Digital Marketing Plan
8 Essential Steps to Create a Digital Marketing Plan

Start with a precise audience map and a 90-day target to guide every action. This gets your team aligned on...

Blog
Prosinec 23, 2025
Jak napsat marketingový výzkumný cíl – Jasné, SMART cíle
Jak napsat marketingový výzkumný cíl – Jasné, SMART cíle

State a single SMART objective in one sentence at the start. This keeps the project focused, guides data collection, and...

Blog
Prosinec 23, 2025
Co je Generativní AI? Definice, příklady a praktické využití
Co je Generativní AI? Definice, příklady a praktické využití

Start with a concrete goal: identify a single task Generative AI will improve in your workflow, and define measurable outcomes...

Blog
Prosinec 23, 2025
Co je prediktivní analytika? Průvodce pro začátečníky k předpovědím a rozhodováním řízeným daty
Co je prediktivní analytika? Průvodce pro začátečníky zaměřený na předpovědi a rozhodování řízená daty

Use a simple forecast on one metric and validate it against actual results to demonstrate immediate value. пример shows how...

Blog
Prosinec 23, 2025
Kompletní průvodce prediktivní analytikou v roce 2025 – trendy, nástroje a osvědčené postupy
Kompletní průvodce prediktivní analytikou v roce 2025 – trendy, nástroje a osvědčené postupy

Begin with a licensing-aware inventory of data sources. Build a centralized data catalog with defined owners and data quality rules....

Blog
Prosinec 23, 2025
Product Mix Optimization – How to Balance Your Product Portfolio for Profit
Product Mix Optimization – How to Balance Your Product Portfolio for Profit

Cut zero-margin items first to free up budget and shelf space for 2–3 high-margin lines. The portfolio consists of 120...

Blog
Prosinec 23, 2025
Brand Equity Explained – How to Build and Measure Brand Success
Brand Equity Explained – How to Build and Measure Brand Success

Start with a single action: audit your brand touchpoints and set a single target for awareness uplift across global websites...

Blog
Prosinec 23, 2025