Blog

Crawl Budget: Co to je a proč je důležité pro SEO

Crawl Budget: Co to je a proč je důležité pro SEO

Doporučení: Upřednostňujte stránky s vysokou hodnotou, spravujte rozpočet pro procházení omezením přístupu robota k URL s nízkou hodnotou a konfigurujte XML sitemapy tak, aby zobrazovaly pouze zásadní obsah. U velkých webů – zejména těch s stovkami tisíc nebo miliony URL – může Googlebot procházet pouze omezenou podmnožinu. Rozpočet pro procházení určuje, které URL jsou objeveny, procházeny a potenciálně indexovány, a které...

SEO
Prosinec 23, 2025
Content Ideas Generator – Generate Fresh Topics in Seconds
Content Ideas Generator – Generate Fresh Topics in Seconds

Need fresh topics fast? Build a simple 3-step flow that taps into your systems and returns relevant angles in seconds....

Blog
Prosinec 23, 2025
Research Methods in Business – Types and Practical Applications
Research Methods in Business – Types and Practical Applications

Start with a concise inquiry and a four-week pilot program to gather actionable insights from a sample of 100 customers....

Blog
Prosinec 23, 2025
What Is a Brand Story? The Importance and 5 Compelling Examples
What Is a Brand Story? The Importance and 5 Compelling Examples

Define a 15-second brand promise your audience can recall. Write it in simple language for the consumer and validate it...

Blog
Prosinec 23, 2025
Marketing Mix – Core Elements, Models, and Tools for Effective Marketing
Marketing Mix – Core Elements, Models, and Tools for Effective Marketing

Begin with a concrete recommendation: map each element of the marketing mix to a single KPI and run a 90-day...

Blog
Prosinec 23, 2025
What is an On-Premises Data Gateway? Definition, How It Works, and Benefits
What is an On-Premises Data Gateway? Definition, How It Works, and Benefits

Install an on-premises data gateway to securely connect on-site data with cloud services and keep workloads responsive. For reliable reporting,...

Blog
Prosinec 23, 2025
Performance Marketing in 2025 – A Comprehensive Guide to Digital Marketing Excellence
Performance Marketing in 2025 – A Comprehensive Guide to Digital Marketing Excellence

Start with a concrete recommendation: align every campaign with a businesss outcome and adopt a single strategy across channels, then...

Blog
Prosinec 23, 2025
Product Marketing vs Product Management – A Comprehensive Guide
Product Marketing vs Product Management – A Comprehensive Guide

Adopt a shared roadmapping process to clearly separate responsibilities between Product Marketing and Product Management. Define who owns understanding customer...

Blog
Prosinec 23, 2025
Step-by-Step Keyword Research Guide – Bonus Tips & the Best Tools Compared
Step-by-Step Keyword Research Guide – Bonus Tips & the Best Tools Compared

Pick 5 core topics and 10–15 keyword ideas for each, then compare results across three platforms to identify real opportunities....

Blog
Prosinec 23, 2025
Hybrid Work Guide – How to Manage a Remote Team Effectively
Hybrid Work Guide – How to Manage a Remote Team Effectively

Publish a shared tracker now and assign owners for every task. This single source of truth ensures phases are visible...

Blog
Prosinec 23, 2025
SEO vs SEM – Key Differences and Strategies for 2025
SEO vs SEM – Key Differences and Strategies for 2025

launch a balanced plan that pairs SEO and SEM to maximize visibility and ROI in 2025. Align your content, technical...

Blog
Prosinec 23, 2025
AI Reconciliation – Fixing the Biggest Headache in Indian Accounting
AI Reconciliation – Fixing the Biggest Headache in Indian Accounting

Adopt an AI-backed reconciliation workflow today: connect ERP, bank feeds, and vendor sheets into an integrated platform, then take automated...

Blog
Prosinec 23, 2025
How to Use AI to Market Your Business – A Practical AI Marketing Guide
How to Use AI to Market Your Business – A Practical AI Marketing Guide

Begin with a practical 90-day plan to create AI-powered marketing workflows. Define three buying personas, five content themes, and two...

Blog
Prosinec 23, 2025
Facebook Ads vs Google Ads – Which Delivers Better ROI? A Data-Driven Comparison
Facebook Ads vs Google Ads – Which Delivers Better ROI? A Data-Driven Comparison

A practical recommendation: use a blended approach as a starting point: allocate a larger share to Facebook to build awareness...

Blog
Prosinec 23, 2025
Postřehy Philipa Kotlera – Minulost, současnost a budoucnost marketingu
Philip Kotlerovy postřehy – Minulost, přítomnost a budoucnost marketingu

Begin with three channels: digital advertising, owned content, and service interactions, and set clear performance rankings for each, shown below....

Blog
Prosinec 23, 2025
Master Digital Academy – Naučte se AI pro digitální marketing – 10 recenzí
Master Digital Academy – Naučte se AI pro digitální marketing – 10 recenzí

Enroll today in Master Digital Academy’s AI for Digital Marketing to gain hands-on, project-based skills you can apply right away....

Blog
Prosinec 23, 2025
13 zásadních metrik e-mailového marketingu, na které si dát pozor
13 zásadních metrik e-mailového marketingu, na které si dát pozor

Track open rate and click-throughs over weeks, and note how recipients that receive each message respond; this metric tracks engagement...

Blog
Prosinec 23, 2025
How to Create a Go-To-Market Strategy Template – Real-World Examples & Best Practices
How to Create a Go-To-Market Strategy Template – Real-World Examples & Best Practices

Identifying your primary customer segment and their top problem, then align campaigns around a single, compelling message to drive profitability....

Blog
Prosinec 23, 2025
Freelance Copywriting for Beginners – Your Essential Starter Guide
Freelance Copywriting for Beginners – Your Essential Starter Guide

Begin with a tight portfolio: three concise samples, a clear niche, and a brief about your process. The page should...

Blog
Prosinec 23, 2025
Pros and Cons of Social Media – Benefits, Risks, and Best Practices
Pros and Cons of Social Media – Benefits, Risks, and Best Practices

Limit your daily social media use to 60 minutes and enable confidentiality settings across all apps. This keeps instant updates...

Blog
Prosinec 23, 2025
Marketing Analytics – How Insights Fuel Business Success
Marketing Analytics – How Insights Fuel Business Success

Start with a comprehensive data audit across paid and owned touchpoints to expose the problem areas that stall growth and...

Blog
Prosinec 23, 2025
The Content Funnel – A Practical Guide to Turning Traffic into Conversions
The Content Funnel – A Practical Guide to Turning Traffic into Conversions

Define the right, high-value action and train your team to produce written content that nudges visitors toward that goal. Set...

Blog
Prosinec 23, 2025
Justifying Marketing Spend – Why ROI Isn’t Enough
Justifying Marketing Spend – Why ROI Isn’t Enough

Begin with a three-part scorecard that ties spend to revenue, cost, and customers experience. Use a single language across teams...

Blog
Prosinec 23, 2025
Blog vs Article – The Key Differences and When to Use Each
Blog vs Article – The Key Differences and When to Use Each

Recommendation: Begin with a concrete approach–use blogs for quick, actionable updates and articles for in-depth analysis. This choice informs readers...

Blog
Prosinec 23, 2025
How to Build an Instagram Marketing Strategy for 2025 – A Practical Guide
How to Build an Instagram Marketing Strategy for 2025 – A Practical Guide

Start with your voice and audience, and set a precise schedule for content that matches observed peak hours across markets....

Blog
Prosinec 23, 2025