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Crawl Budget: Co to je a proč je důležité pro SEO

Crawl Budget: Co to je a proč je důležité pro SEO

Doporučení: Upřednostňujte stránky s vysokou hodnotou, spravujte rozpočet pro procházení omezením přístupu robota k URL s nízkou hodnotou a konfigurujte XML sitemapy tak, aby zobrazovaly pouze zásadní obsah. U velkých webů – zejména těch s stovkami tisíc nebo miliony URL – může Googlebot procházet pouze omezenou podmnožinu. Rozpočet pro procházení určuje, které URL jsou objeveny, procházeny a potenciálně indexovány, a které...

SEO
Prosinec 23, 2025
Co je spotřebitelské chování? Praktický průvodce rozhodováním o nákupu
Co je spotřebitelské chování? Praktický průvodce rozhodováním o nákupu

To begin, identify the four stages: recognition of a need triggers information search, information gathering follows, evaluation of options compares...

Blog
Prosinec 23, 2025
Marketing televizních pořadů v roce 2024 – Kompletní průvodce propagací a růstem
Marketing televizních pořadů v roce 2024 – Kompletní průvodce propagací a růstem

Recommendation: Launch with a 90-day sprint. A simple mask helps teams hide inefficiencies; pair services with a tight content plan,...

Blog
Prosinec 23, 2025
Co je interaktivní obsah? 15 typů, které můžete vytvořit pro zvýšení zapojení
Co je interaktivní obsah? 15 typů, které můžete vytvořit pro zvýšení zapojení

Start with a clear goal: choose one powerful interactive format that fits your audience and your online outcome, then test...

Blog
Prosinec 23, 2025
Product Recommendations – How to Personalize and Boost Conversions
Product Recommendations – How to Personalize and Boost Conversions

Start with a powerful, data-driven recommender powered by algorithms that analyze history, needs, and on-site actions to deliver personalized experiences...

Blog
Prosinec 23, 2025
Segmentation in 2025 – Strategies, Tips & Tools for Marketers
Segmentation in 2025 – Strategies, Tips & Tools for Marketers

Build segmentation around psychographics, not only demographics. Define a form for each persona that captures opinions, values, and the choices...

Blog
Prosinec 23, 2025
Before You Write – How to Choose the Right Blog Topic
Before You Write – How to Choose the Right Blog Topic

Compile a shortlist of five topic ideas and validate them with quick keyword checks. Pair each idea with a clear...

Blog
Prosinec 23, 2025
Mastering Content Marketing in 2025 – A Comprehensive Guide to Modern Strategy
Mastering Content Marketing in 2025 – A Comprehensive Guide to Modern Strategy

Begin with a clear mission: identify your audience segments, preferred formats, and a план for the next 90 days. This...

Blog
Prosinec 23, 2025
The Value of Content Marketing – How It Drives Growth, ROI, and Engagement
The Value of Content Marketing – How It Drives Growth, ROI, and Engagement

Start with a concrete goal: set a quarterly target for qualified leads generated by content, then ensure every article, guide,...

Blog
Prosinec 23, 2025
Performance Marketing – The Complete 2025 Guide – Strategies, Tactics, and Best Practices
Performance Marketing – The Complete 2025 Guide – Strategies, Tactics, and Best Practices

Start with a test-and-scale plan: allocate 20% of your media budget to experimentation this quarter, and track the percentage of...

Blog
Prosinec 23, 2025
Best Content Optimization Tools – Boost SEO and Conversions
Best Content Optimization Tools – Boost SEO and Conversions

In-house teams should adopt a focused toolkit with a couple of core content optimization tools that cover analyzing content performance,...

Blog
Prosinec 23, 2025
Best Commercial Real Estate Software for Property Management
Best Commercial Real Estate Software for Property Management

Start with a platform that combines leasing, maintenance, and accounting in one cloud solution to cut admin time by 40-50%...

Blog
Prosinec 23, 2025
Content Marketing vs Digital Marketing – Key Differences
Content Marketing vs Digital Marketing – Key Differences

Recommendation: start by building your brand through a 90-day content plan that keeps your audience engaging. This approach is not...

Blog
Prosinec 23, 2025
Digital Marketing Salary 2026 – How Much Can You Earn and What Influences Your Pay
Digital Marketing Salary 2026 – How Much Can You Earn and What Influences Your Pay

Aim for roles that emphasize automation and analytics literacy to boost your gain in earnings along the way. Build a...

Blog
Prosinec 23, 2025
2025 Digital Marketing Trends Guide – What Marketers Need to Know
2025 Digital Marketing Trends Guide – What Marketers Need to Know

Recommendation: Run a 6-week pilot to validate channel mix and creative formats. Allocate budget with a clear split: 40% paid...

Blog
Prosinec 23, 2025
How to Become a Google Ads Specialist in 2025 – Certifications and Career Scope
How to Become a Google Ads Specialist in 2025 – Certifications and Career Scope

Get Google Ads Certification today to anchor your career with a verifiable credential that meaningfully differentiates you. For an experienced...

Blog
Prosinec 23, 2025
AI Product Videos for E-Commerce Pros – Use Cases, Tools, and Best Practices
AI Product Videos for E-Commerce Pros – Use Cases, Tools, and Best Practices

Create a 30–60 second AI product video for your top 10 SKUs in batch today. This quick format accelerates testing,...

Blog
Prosinec 23, 2025
Macro vs Micro Conversions – What’s the Difference?
Macro vs Micro Conversions – What’s the Difference?

Define macro and micro conversions and align them with your long-term objectives. Map each goal to user sessions and the...

Blog
Prosinec 23, 2025
High-Converting Websites – Turn Visitors Into Customers with Proven Conversion Tactics
High-Converting Websites – Turn Visitors Into Customers with Proven Conversion Tactics

Start with a single hero that communicates your value in the first three seconds and pairs with a primary CTA...

Blog
Prosinec 23, 2025
Why Doctors Need a Strong Online Presence in Digital Marketing
Why Doctors Need a Strong Online Presence in Digital Marketing

Launch a mobile-friendly, physician-owned landing page and set up your Google Business Profile today. This quick action places your practice...

Blog
Prosinec 23, 2025
Marketing Analytics Trends 2026 – AI-Driven Dashboards, Reporting, and Decision-Making
Marketing Analytics Trends 2026 – AI-Driven Dashboards, Reporting, and Decision-Making

Recommendation: build a single platform that hosts AI-driven dashboards with granularity to 5-minute intervals and downloaded reports for stakeholders. Build...

Blog
Prosinec 23, 2025
7 Ways McDonald’s Marketing Strategy Drives Global ROI
7 Ways McDonald’s Marketing Strategy Drives Global ROI

Launch a 5-market pilot in Q3 to align offerings, pricing, and media with local segments and track ROI within 8...

Blog
Prosinec 23, 2025
Nejlepší nástroj pro ukládání knihoven reklam – Ukládejte, stahujte a sdílejte knihovny reklam
Nejlepší nástroj pro ukládání knihoven reklam – Ukládejte, stahujte a sdílejte knihovny reklam

Choose a chrome-based tool that saves ad libraries with one-click capture, batch export, and secure sharing. It should support CSV...

Blog
Prosinec 23, 2025
How to Become a Product Marketing Manager – A Practical Step-by-Step Career Guide
How to Become a Product Marketing Manager – A Practical Step-by-Step Career Guide

Begin with internships in product teams to prove you can translate customer signals into practical actions. A candidate who shows...

Blog
Prosinec 23, 2025
What Is Inbound Marketing? A Definitive Guide
What Is Inbound Marketing? A Definitive Guide

Define a clear цель and build your plan around the audience’s needs. The термин инбаунд-маркетинга describes attracting customers with valuable...

Blog
Prosinec 23, 2025