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Crawl Budget: Co to je a proč je důležité pro SEO

Crawl Budget: Co to je a proč je důležité pro SEO

Doporučení: Upřednostňujte stránky s vysokou hodnotou, spravujte rozpočet pro procházení omezením přístupu robota k URL s nízkou hodnotou a konfigurujte XML sitemapy tak, aby zobrazovaly pouze zásadní obsah. U velkých webů – zejména těch s stovkami tisíc nebo miliony URL – může Googlebot procházet pouze omezenou podmnožinu. Rozpočet pro procházení určuje, které URL jsou objeveny, procházeny a potenciálně indexovány, a které...

SEO
Prosinec 23, 2025
Google AI 2025 – Vše, co potřebujete vědět o nejnovějších funkcích
Google AI 2025 – Vše, co potřebujete vědět o nejnovějších funkcích

Recommendation: Pilot Google AI 2025 features on a single site to gather real engagements and quantify impact before broad rollout....

Blog
Prosinec 23, 2025
Nejlepší průvodce evergreen obsahem – 4 praktické tipy a příklady
Nejlepší průvodce evergreen obsahem – 4 praktické tipy a příklady

Start with a focused content audit now and build a reusable set of evergreen pieces you can refresh on a...

Blog
Prosinec 23, 2025
Case Study – MakeMyTrip’s Cash-on-Delivery (COD) for Flights
Případová studie – COD (Cash-on-Delivery) MakeMyTrip pro lety

Recommendation: Launch a six-week pilot of Cash-on-Delivery for flights in top markets to test customer acceptance and minimize cart abandonment....

Blog
Prosinec 23, 2025
Požadavky trhu vs. Požadavky produktu – Rozdíly a strategie sladění
Požadavky trhu vs. požadavky produktu – Rozdíly a strategie sladění

Validate market requirements before developing product features to minimize waste and accelerate the process and a successful launch. Aligning next...

Blog
Prosinec 23, 2025
The Ultimate Guide to LinkedIn Ads – Mastering B2B Marketing
The Ultimate Guide to LinkedIn Ads – Mastering B2B Marketing

Start by mapping a bottom-of-the-funnel audience and running a focused two-week test. Set a tight budget, define metrics, and use...

Blog
Prosinec 23, 2025
Top 5 Digital Marketing Strategies Every Entrepreneur Should Know
Top 5 Digital Marketing Strategies Every Entrepreneur Should Know

Start with speed and a clear offer anchored for mobile users. Build fast pages that load under two seconds, and...

Blog
Prosinec 23, 2025
How 16 Marketing Case Studies Changed the Game – Lessons, Tactics & Impact
How 16 Marketing Case Studies Changed the Game – Lessons, Tactics & Impact

Start with a practical approach: utilizing videos, an infographic, and checklists to lift interaction and conversion by up to 2x...

Blog
Prosinec 23, 2025
8 Příkladů e-mailové sekvence, které generují věce konverzí
8 Příkladů e-mailové sekvence, které generují věce konverzí

Begin with a welcome sequence that invites new leads to short webinars within 24 hours; this engaging kickoff clarifies the...

Blog
Prosinec 23, 2025
Best Multi-Touch Attribution Tools for 2025 – The Ultimate Guide
Best Multi-Touch Attribution Tools for 2025 – The Ultimate Guide

To begin, select a verified, triple-attribution platform that maps every touchpoint to your audience across phone interactions and visit events....

Blog
Prosinec 23, 2025
CBBE Model Simplified – Steal These 4 Steps to Boost Brand Equity
CBBE Model Simplified – Steal These 4 Steps to Boost Brand Equity

Begin with mapping your core values to buying decisions and tie every customer touchpoint to a single equity metric. This...

Blog
Prosinec 23, 2025
Facebook and Instagram Meta Advertising Fundamentals – Module 1 Course Overview
Facebook a Instagram Meta Reklamní základy – Přehled kurzu Modulu 1

Begin with a clear map of your audiences and create three custom audiences, then lock in decisions on what to...

Blog
Prosinec 23, 2025
How to Use Canva AI – 10 AI Features to Try in Canva Magic
How to Use Canva AI – 10 AI Features to Try in Canva Magic

Start by enabling AI-generated mockups for your front-page design to validate ideas before you invest time. Create three sizes: 1080×1080,...

Blog
Prosinec 23, 2025
What Is Privacy-First Marketing? A Practical Guide
What Is Privacy-First Marketing? A Practical Guide

Begin with a privacy-minded commitment: establish a consent-first program and privacy-compliant data practices before you collect any information. Take inventory...

Blog
Prosinec 23, 2025
Master Your Rankings with Our Specialized Rank Tracker
Master Your Rankings with Our Specialized Rank Tracker

It collects data from major engines and translates it into fast, actionable signals. Our nightwatch monitoring lets you monitor changes...

Blog
Prosinec 23, 2025
What Is Customer Experience (CX)? A Practical Guide
What Is Customer Experience (CX)? A Practical Guide

Begin with a concrete action: map every touchpoint to the exact feelings it triggers and tracking results consistently across channels....

Blog
Prosinec 23, 2025
New to AI Brand Insights – How to Scan Your Brand Visibility in Perplexity
New to AI Brand Insights – How to Scan Your Brand Visibility in Perplexity

Begin with a fast, paid AI-sourced visibility scan that yields first-hand benchmarks across your category. This shows where you stand...

Blog
Prosinec 23, 2025
Mastering AI Prompts for Social Media – Create, Optimize & Engage in 2026
Mastering AI Prompts for Social Media – Create, Optimize & Engage in 2026

Start with a five-day ideation sprint: define your audience, choose a base model, and establish a repeatable prompt routine. The...

Blog
Prosinec 23, 2025
27 Social Media Post Ideas to Inspire Your Brand – Examples
27 Social Media Post Ideas to Inspire Your Brand – Examples

Publish one concrete idea daily from the 27 ideas and track the impact in a simple sheet. This keeps your...

Blog
Prosinec 23, 2025
12 Must-Try ChatGPT Prompts for Creative Ideas in 2026
12 Must-Try ChatGPT Prompts for Creative Ideas in 2026

Begin by pairing a creative prompt with a clear intent and asking for five ideas in your niche. This article...

Blog
Prosinec 23, 2025
Domino’s Case Study – Growth, Innovation, and Delivery Strategy
Domino’s Case Study – Growth, Innovation, and Delivery Strategy

Invest in a modular microservices backbone and a single API gateway to scale orders and speed delivery. This choice keeps...

Blog
Prosinec 23, 2025
Micro vs Macro Conversions – Which One Should You Choose?
Micro vs Macro Conversions – Which One Should You Choose?

Recommendation: Start with macro conversions as your primary outcome, and treat micro conversions as necessary signals along the path. This...

Blog
Prosinec 23, 2025
Marketing Strategy for Advertising Agencies – What Actually Works in 2025
Marketing Strategy for Advertising Agencies – What Actually Works in 2025

Launch a modular, data-driven system with a 90-day sprint plan, focusing on three core channels: instagram, paid search, and email....

Blog
Prosinec 23, 2025
Marketing Mix Definition, Explanation, and Use Cases
Marketing Mix Definition, Explanation, and Use Cases

Define value for each market segment and translate it into concrete product, price, place, and promotion decisions. In a luxury...

Blog
Prosinec 23, 2025
Generative AI for Business – Benefits, Challenges, and Use Cases
Generativní AI pro podnikání – přínosy, výzvy a případy použití

Begin with a focused data strategy and a small, well-scoped set of use cases to prove value quickly. This approach...

Blog
Prosinec 23, 2025