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Crawl Budget: Co to je a proč je důležité pro SEO

Crawl Budget: Co to je a proč je důležité pro SEO

Doporučení: Upřednostňujte stránky s vysokou hodnotou, spravujte rozpočet pro procházení omezením přístupu robota k URL s nízkou hodnotou a konfigurujte XML sitemapy tak, aby zobrazovaly pouze zásadní obsah. U velkých webů – zejména těch s stovkami tisíc nebo miliony URL – může Googlebot procházet pouze omezenou podmnožinu. Rozpočet pro procházení určuje, které URL jsou objeveny, procházeny a potenciálně indexovány, a které...

SEO
Prosinec 23, 2025
Performance Marketing vs. Digitální marketing – Který z nich přináší výsledky?
Performance Marketing vs Digital Marketing – Which One Drives Results?

Recommendation: Split your budget 45% to performance marketing, 25% to brand/digital activities, and 30% to experimentation to maximize potential in...

Blog
Prosinec 23, 2025
12 osvědčených B2B marketingových strategií pro růst středních trhů v roce 2026
12 osvědčených B2B marketingových strategií pro růst středních trhů v roce 2026

Strategy 1: Begin with an audit of icps to crystallize segments; as icps became clearer, refine positioning and align sales...

Blog
Prosinec 23, 2025
Ecommerce SEO 2026 – Kompletní průvodce strategií a trendy
Ecommerce SEO 2026 – Kompletní průvodce strategií a trendy

Start with a 90-day SEO sprint focused on converting traffic into revenue: optimize 30 core product pages, 10 category hubs,...

Blog
Prosinec 23, 2025
Jak psát blogový příspěvek v roce 2025 – Kompletní podrobný průvodce
Jak napsat blogový příspěvek v roce 2025 – Kompletní podrobný návod

Outline your post in 15 minutes before you write. This quick planning step helps you stay focused and speed up...

Blog
Prosinec 23, 2025
Evoluce managementu – Historická cesta skrze vedení a organizace
Evoluce managementu – Historická cesta skrze vedení a organizace

Start by mapping your organization’s core components and the methods they rely on to create a clear view of how...

Blog
Prosinec 23, 2025
How to Build AI Agents from Scratch in 5 Simple Steps
How to Build AI Agents from Scratch in 5 Simple Steps

First, define a concrete objective for your AI agent and set a 30-day success metric you can verify with real...

Blog
Prosinec 23, 2025
Understanding Growth Marketing – A Practical Guide to Becoming a Growth Marketer
Understanding Growth Marketing – A Practical Guide to Becoming a Growth Marketer

Start with a single growth objective and a 30-day test plan to align your funds and tasks across the team....

Blog
Prosinec 23, 2025
Suggested Prompt – A Practical Guide to Writing Effective AI Prompts
Doporučený prompt – Praktický průvodce psaním efektivních AI promptů

First, define a precise task and the expected text output. This approach reduces ambiguity and speeds up iteration. For teams...

Blog
Prosinec 23, 2025
The Rise of Privacy-First Marketing – What It Means for Advertisers
The Rise of Privacy-First Marketing – What It Means for Advertisers

Begin with a concrete move: build a solid first-party data foundation and implement consented activation that yields longer relationships and...

Blog
Prosinec 23, 2025
How to Use Hashtags Effectively – A Practical Guide to Boost Reach and Engagement
How to Use Hashtags Effectively – A Practical Guide to Boost Reach and Engagement

Pick three primary hashtags and create two sets of five supporting ones, rotating them in every post. This concrete pattern...

Blog
Prosinec 23, 2025
Objection Handling for 2026 – Steps, Tips &amp
Objection Handling for 2026 – Steps, Tips &amp

Begin with a 60-second listening script: acknowledge the buyer’s concern, confirm the impact on their goals, and reveal a tailored...

Blog
Prosinec 23, 2025
Ecommerce Dropshipping Business – How to Start and Scale
Ecommerce Dropshipping Business – How to Start and Scale

Pricing-first decisions accelerate profitability. Use analytics to set margins and forecast demand. Build a simple test matrix for 3 to...

Blog
Prosinec 23, 2025
Product Marketing vs Brand Marketing – Key Differences and Strategies
Product Marketing vs Brand Marketing – Key Differences and Strategies

Prioritize product marketing to drive measurable value now, then scale brand efforts to sustain trust over time. A disciplined product...

Blog
Prosinec 23, 2025
What Is a Brand Equity Model? Definition, Key Components, and Examples
What Is a Brand Equity Model? Definition, Key Components, and Examples

Recommendation: Quantify brand value by linking атрибуты customers notice to revenue, and build a compact, steps-based model that guides campaigns...

Blog
Prosinec 23, 2025
Master Google Tools You Use at Work with Online Training
Master Google Tools You Use at Work with Online Training

Begin by auditing your reporting stack and build a starter dashboard in Looker Studio that pulls data from Google Analytics...

Blog
Prosinec 23, 2025
Mobile Marketing Trends 2025 – Strategies Driving Real Business Results
Mobile Marketing Trends 2025 – Strategies Driving Real Business Results

Install a beacon-driven loyalty program in your app to push a hyper-relevant offering the moment a customer is engaged. In...

Blog
Prosinec 23, 2025
Future of AI in Marketing – Trends and Predictions for AI Agent Adoption by 2030
Future of AI in Marketing – Trends and Predictions for AI Agent Adoption by 2030

Adopt AI agents now to drive rapid results and build a high-quality, accessible marketing stack that helps businesses scale. Alongside...

Blog
Prosinec 23, 2025
What Is Blended ROAS – A Guide to Cross-Channel Return on Ad Spend
Co je blended ROAS – Průvodce návratností výdajů na reklamu napříč kanály

Start with a blended ROAS model across channels today to align costs and revenue, and to reveal the value of...

Blog
Prosinec 23, 2025
Conversion Rate Optimization – Practical Tips to Boost Conversions
Optimalizace míry konverze – praktické tipy pro zvýšení konverzí

Run a quick A/B test on your homepage hero to validate your hypothesis about boosting conversions. This approach keeps you...

Blog
Prosinec 23, 2025
Organic vs Paid Social Media – A Hybrid Strategy That Works
Organic vs Paid Social Media – A Hybrid Strategy That Works

Adopt a 60/40 hybrid split: 60% organic content and 40% paid campaigns to begin. This approach delivers steady growth while...

Blog
Prosinec 23, 2025
Key Concepts of Brand Marketing and Its Role in Brand Management | An Academic Article in Economics and Business
Key Concepts of Brand Marketing and Its Role in Brand Management | An Academic Article in Economics and Business

Recommendation: Follow a structured four-step plan that will shape brand marketing into a measurable driver: define the brand value proposition,...

Blog
Prosinec 23, 2025
5 Ways AI Will Influence Consumer Buying Behavior in 2025
5 Ways AI Will Influence Consumer Buying Behavior in 2025

Recommendation: Implement real-time contextual AI signals across on-site, mobile, and retail touchpoints to positively influence purchase decisions in 2025. Acting...

Blog
Prosinec 23, 2025
Myntra Marketing Strategy 2025 – Bold Moves That Work
Myntra Marketing Strategy 2025 – Bold Moves That Work

Begin a test-and-learn calendar focused on controlled experiments to lift roas by 20-40% across core channels. This approach reveals which...

Blog
Prosinec 23, 2025
What is Product Mix? Definition, Strategies, and Examples
What is Product Mix? Definition, Strategies, and Examples

Audit and prune your product mix now: list every product, capture sizes, price bands, and image assets, then remove underperformers...

Blog
Prosinec 23, 2025