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Crawl Budget: Co to je a proč je důležité pro SEO

Crawl Budget: Co to je a proč je důležité pro SEO

Doporučení: Upřednostňujte stránky s vysokou hodnotou, spravujte rozpočet pro procházení omezením přístupu robota k URL s nízkou hodnotou a konfigurujte XML sitemapy tak, aby zobrazovaly pouze zásadní obsah. U velkých webů – zejména těch s stovkami tisíc nebo miliony URL – může Googlebot procházet pouze omezenou podmnožinu. Rozpočet pro procházení určuje, které URL jsou objeveny, procházeny a potenciálně indexovány, a které...

SEO
Prosinec 23, 2025
Campaign Management Software – 9 Key Features to Consider
Campaign Management Software – 9 Key Features to Consider

Choose a platform that centralizes phone-based interactions and reporting in one clear dashboard. The right system eliminates silos, so your...

Blog
Prosinec 23, 2025
Paid Ads Specialist Meta – Expert Guide to Meta Ads Strategy, Optimization & ROI
Paid Ads Specialist Meta – Expert Guide to Meta Ads Strategy, Optimization & ROI

Start with a two-week test plan and automation to validate impact before scaling. Set 2–3 core audiences, 4 creative variants,...

Blog
Prosinec 23, 2025
How to Plan a Product Launch – A Practical Step-by-Step Guide
How to Plan a Product Launch – A Practical Step-by-Step Guide

Begin with a single, measurable objective and three indicators to track actual progress: set a target like increasing qualified trial...

Blog
Prosinec 23, 2025
What Is a Competitive Analysis? A Practical Guide with Template Examples
What Is a Competitive Analysis? A Practical Guide with Template Examples

Apply a structured template for your competitive analysis from day one to save time and deliver actionable insights. This general...

Blog
Prosinec 23, 2025
Prúlšovatel Prompingu – Techniky, Tipy a Nejlepší Postupy
Prúlěkování inženženring - Techniky, tipy a osvědğdšené postupy

Begin with a clear objective: define the task, success metrics, and how you will check results. есть a specific aim,...

Blog
Prosinec 23, 2025
35 nástrojů a zdrojů pro průzkum trhu, které vám pomohou myslet jako vaši spotřebitelé
35 nástrojů a zdrojů pro průzkum trhu, které vám pomohou myslet jako vaši spotřebitelé

Build a lean, local feedback hub to gather insights directly from your audience to sharpen understanding of what customers want....

Blog
Prosinec 23, 2025
Pročě PR by mělčst hrát roli ve vašem marketingu na sociálních měŵČh?
Pročě PR by mělčst hrát roli ve vašem marketingu na sociálních měŵČh?

Anchor your social posts with earned media to boost trust and reach. In practice, the program should orchestrate placements across...

Blog
Prosinec 23, 2025
The Rise of Performance Marketing – Trends, Tools, and Tips
The Rise of Performance Marketing – Trends, Tools, and Tips

Begin with a unified attribution model to boost performance. A single reporting layer ties paid, organic, and owned efforts together,...

Blog
Prosinec 23, 2025
Best Examples of Psychographic Market Segmentation – Target by Lifestyles, Values, and Personality
Best Examples of Psychographic Market Segmentation – Target by Lifestyles, Values, and Personality

Begin with three daily routines mapped into three segmentations: eco-friendly commuters, busy parents, and mindful travelers. This framing surfaces topics...

Blog
Prosinec 23, 2025
Best Digital Growth Agencies for Startups in 2025 | Top Growth Partners
Best Digital Growth Agencies for Startups in 2025 | Top Growth Partners

Start with a project-based partner who can deliver a 90-day growth sprint with clear KPIs. Automating experiments, content, and media...

Blog
Prosinec 23, 2025
AI in PPC 2025 – Eric Bush on Paid Search at Brafton
AI v PPC 2025 – Eric Bush o placené reklame v Brafton

Recommendation: lean into automated bidding and test-driven AI for paid search, while maintaining accurate measurement and human review. Eric Bush...

Blog
Prosinec 23, 2025
Best Marketing Planning Software in 2025 – Features, Comparisons & How to Choose
Best Marketing Planning Software in 2025 – Features, Comparisons & How to Choose

Choose a platform with built-in forecasting, targeted planning and intuitive dashboards to align month, audiences and goals. This straightforward setup...

Blog
Prosinec 23, 2025
LOVED Product Marketing Workshop – Essential Strategies for Growth
LOVED Product Marketing Workshop – Essential Strategies for Growth

Start with a concrete recommendation: map your markets, run an economic analysis, and apply two foundational frameworks for positioning and...

Blog
Prosinec 23, 2025
27 Scientifically Proven Ways to Boost Your eCommerce Conversion Rate
27 Scientifically Proven Ways to Boost Your eCommerce Conversion Rate

Start with a fast, frictionless checkout that uses one-click sign-in and minimizes steps to three. This concrete change typically boosts...

Blog
Prosinec 23, 2025
Social Media vs Email Marketing in 2025 – Which Channel Should You Focus On?
Social Media vs Email Marketing in 2025 – Which Channel Should You Focus On?

Email marketing should be your main channel in 2025, with social media serving as a strategic amplifier for reach and...

Blog
Prosinec 23, 2025
Is Traditional Advertising Still Relevant? A Deep Dive
Is Traditional Advertising Still Relevant? A Deep Dive

direct recommendation: allocate budget to traditional channels now, track their performance, and optimize paid TV, radio, and signage with strong...

Blog
Prosinec 23, 2025
XE Currency Converter – Real-Time Exchange Rates Explained
XE Currency Converter – Real-Time Exchange Rates Explained

Enable real-time alerts for your most-used currency pairs to see rate changes as they happen. These alerts run on your...

Blog
Prosinec 23, 2025
2026 Ecommerce Content Marketing Planning Guide – Trends, AI Workflows, and Strategy to Crush Your Goals
2026 Ecommerce Content Marketing Planning Guide – Trends, AI Workflows, and Strategy to Crush Your Goals

Start with a 12-week plan and allocate money for test-and-learn experiments across core pages and assets. Build a tight framework...

Blog
Prosinec 23, 2025
The Complete Go-To-Market (GTM) Strategy Framework with Real-World Examples
The Complete Go-To-Market (GTM) Strategy Framework with Real-World Examples

Decide the target market first: determine where you access customers, which departments will support early experiments, and which tool will...

Blog
Prosinec 23, 2025
10 Claude AI Prompts for Newsletters – Boost Open Rates and Engagement
10 Claude AI Prompts for Newsletters – Boost Open Rates and Engagement

Use Claude AI prompts to tailor newsletters around a single goal, define audience segments, and craft a concise subject line...

Blog
Prosinec 23, 2025
New Coke – A Classic Branding Case Study on a Major Product Change Failure
New Coke – A Classic Branding Case Study on a Major Product Change Failure

Recommendation: manage expectations with a staged, reversible plan. Managing that bold initiative requires print time signals from the field; thats...

Blog
Prosinec 23, 2025
Google Tag Manager Basics – Top Tips and Common Mistakes to Avoid
Google Tag Manager Basics – Top Tips and Common Mistakes to Avoid

Recommendation: Start with a clean GTM container, map your pixel deployments, and run a validation plan before publishing. Below you...

Blog
Prosinec 23, 2025
The Ultimate Beginner’s Guide to Marketing Automation in 2025
The Ultimate Beginner’s Guide to Marketing Automation in 2025

Start with a clean, centralized customer data foundation and create a single source of truth for audiences. This order keeps...

Blog
Prosinec 23, 2025
Sora 2 Prompt Guide – How to Write Better Prompts for AI Video Generation
Sora 2 Prompt Guide – How to Write Better Prompts for AI Video Generation

Begin with a precise scene cue and a clear objective for the AI. Define the core conflict in a single...

Blog
Prosinec 23, 2025