Alexandra Blake, Key-g.com

Adopt Growth Marketing with a focused subset of channels, then constantly tailoring content to convert audiences faster. This approach creates fast feedback loops and a...

Start with a crystal-clear opt-in plan: offer a welcome coupon via SMS, confirm consent, and run a 60-day test comparing two message variants. This approach...

Start with a simple blueprint: one Prospecting campaign and one Retargeting path, each with 3–4 ad sets and a 60/40 budget split in Enhencer. This...

Define your ICP and launch a 90-day pilot to validate demand signals. Start by identifying the three segments most likely to convert, then tailor messages...

Define a concise core metric set and tie product behavior to outcomes. Map events such as signups, activations, purchases, and retention to business goals so...

Power BI should be your default choice for dashboards and enterprise analytics in 2025. It handles large tabular data efficiently, enabling fast processing and a...

Launch a 30-day pilot using a single, repeatable template across existing engines and on youtube and podcasts. Name each test clearly, aligns budgets to defined...

Adopt an account-based marketing (ABM) approach with clear KPIs for 2025. This choice aligns teams around high-value targets, creates presence with key partnerships, and supports...

Recommendation: Build a five-channel testing framework for 2025 and embed it into your planning schedule. Create a single portfolio view so teams can see what...