Blog

Crawl Budget: Was es ist und warum es für SEO wichtig ist

Crawl Budget: Was es ist und warum es für SEO wichtig ist

Empfehlung: Priorisieren Sie Seiten mit hoher Wertigkeit, verwalten Sie Ihr Crawl-Budget, indem Sie den Zugriff des Crawlers auf URLs mit geringer Wertigkeit einschränken, und konfigurieren Sie XML-Sitemaps, um nur wesentliche Inhalte bereitzustellen. Bei großen Websites – insbesondere solchen mit Hunderttausenden oder Millionen von URLs – kann Googlebot nur eine begrenzte Teilmenge crawlen. Das Crawl-Budget bestimmt, welche URLs entdeckt, gecrawlt und potenziell indexiert werden, und welche...

SEO
Dezember 23, 2025
5 Ways HM Is Using AI in 2025 – A Case Study
5 Ways HM Is Using AI in 2025 – A Case Study

Implement AI-powered merchandising across campaigns to tailor offers for 3 core customer segments, running a 12-week test to boost engaging...

Blog
Dezember 23, 2025
How AI and ML Are Transforming KPI Tracking
How AI and ML Are Transforming KPI Tracking

Deploy a centralized scoring dashboard that combines AI-driven anomaly detection with KPI measurement to start. This approach delivers improved accuracy...

Blog
Dezember 23, 2025
PR and Content Marketing – Two Sides of the Same Coin
PR and Content Marketing – Two Sides of the Same Coin

Align PR and content marketing around a single, measurable core message to maximize reach across channels. This move builds branding...

Blog
Dezember 23, 2025
Don’t Miss Tomorrow’s Social Media Industry News – Latest Updates
Don’t Miss Tomorrow’s Social Media Industry News – Latest Updates

Set a reminder to read tomorrow’s briefing first thing to catch the latest updates that shape social media strategy. It...

Blog
Dezember 23, 2025
The Ultimate Guide to Balancing Brand and Performance Marketing
The Ultimate Guide to Balancing Brand and Performance Marketing

Recommendation: Start with a 60/40 media invest split, allocating 60% to brand-building formats and 40% to performance formats for the...

Blog
Dezember 23, 2025
Power BI Heatmap Tutorial – How to Create Heatmaps with Examples
Power BI Heatmap Tutorial – How to Create Heatmaps with Examples

Start by loading a clean dataset and building a matrix where time-based columns show trends and categories describe groups. Apply...

Blog
Dezember 23, 2025
Micro-conversions vs Macro-conversions – Differences and How Micro-conversions Can Support Your Business
Micro-conversions vs Macro-conversions – Differences and How Micro-conversions Can Support Your Business

Start with a two-tier metric system: implement tracking of micro-conversions alongside macro-conversions to steer decisions toward growth. This structure lets...

Blog
Dezember 23, 2025
Demographic vs Psychographic Segmentation – What’s the Difference and Why It Matters
Demographic vs Psychographic Segmentation – What’s the Difference and Why It Matters

Start with demographic data to define targets, then layer psychographic insights to drive action. In a pilot study, this pairing...

Blog
Dezember 23, 2025
Generative AI vs Predictive AI – Understanding the Types of AI and Their Applications
Generative AI vs Predictive AI – Understanding the Types of AI and Their Applications

Recommendation: map your goals to the right AI type; for creativity and content generation, use Generative AI; for forecasting and...

Blog
Dezember 23, 2025
Low Facebook Feedback Score – Here’s How to Improve It
Low Facebook Feedback Score – Here’s How to Improve It

Reply to each request within 24 hours to achieve fewer inquiries and boost credibility on facebook. Quick, direct answers reduce...

Blog
Dezember 23, 2025
Bureau of Labor Statistics – How to Read US Labor Market Data
Bureau of Labor Statistics – How to Read US Labor Market Data

Start by pulling the latest BLS release and capture three core figures: unemployment rate, total nonfarm payroll employment, and average...

Blog
Dezember 23, 2025
Integrated Marketing and Its Impact on Customer Experience
Integrated Marketing and Its Impact on Customer Experience

Given that customers interact with brands at multiple points, integrate marketing channels to deliver a seamless experience. Map the points...

Blog
Dezember 23, 2025
Saving Time, Strengthening Messaging – Grammarly AI for Iterable
Saving Time, Strengthening Messaging – Grammarly AI for Iterable

Start using Grammarly AI inside Iterable now to cut editing time on pages by up to 35% and speeding up...

Blog
Dezember 23, 2025
Nail Your Product Launch in 2025 – A Step-by-Step Guide to Success
Nail Your Product Launch in 2025 – A Step-by-Step Guide to Success

Start with 14 days of preorders and implement waitlists for early access, and pair this with a coupon to boost...

Blog
Dezember 23, 2025
26 Best AI Marketing Tools I Use to Get Ahead in 2025
26 Best AI Marketing Tools I Use to Get Ahead in 2025

Recommendation: Implement an automated outreach stack from day one to answer faster and keep momentum. A single dashboard that covers...

Blog
Dezember 23, 2025
Bedeutung des Produktionskonzepts im englischen Marketing
Bedeutung des Produktionskonzepts im englischen Marketing

Recommendation: Choose the Production Concept when you want the company that manufactures goods to move them quickly through the channel,...

Blog
Dezember 23, 2025
5 Leistungsstarke Lead-Nurturing-Automatisierungsstrategien, die Sie jetzt implementieren müssen
5 Leistungsstarke Lead-Nurturing-Automatisierungsstrategien, die Sie jetzt implementieren müssen

Start with automatically scoring and routing leads based on on-site actions to quickly identify high-potential opportunities. This setup reaches the...

Blog
Dezember 23, 2025
5 AI Visibility Tools to Track Your Brand Across LLMs — Ultimate Guide to AI-Powered Brand Monitoring
5 AI Visibility Tools to Track Your Brand Across LLMs — Ultimate Guide to AI-Powered Brand Monitoring

Start onboarding two AI visibility tools now to get full coverage within weeks and see tangible results. Take action by...

Blog
Dezember 23, 2025
Was ist Evergreen-Content und wie erstellt man ihn – Ein praktischer Leitfaden
Was ist Evergreen Content und wie erstellt man ihn – Ein praktischer Leitfaden

Recommendation: Build evergreen content that answers enduring questions and remains useful over months and years. Begin with a rigorous content...

Blog
Dezember 23, 2025
What Is Green Marketing and Why It Is So Important Today
What Is Green Marketing and Why It Is So Important Today

Start with a transparent green marketing program anchored in verifiable data from operations; measure energy use and carbon emissions, publish...

Blog
Dezember 23, 2025
How to Use AI Agents for Digital Marketing – A Practical Guide
How to Use AI Agents for Digital Marketing – A Practical Guide

Start a single, six-week pilot using AI agents to manage bids, budgets, and creative tests across three channels: search, social,...

Blog
Dezember 23, 2025
Digital Branding vs Digital Marketing – Key Differences and Why They Matter
Digital Branding vs Digital Marketing – Key Differences and Why They Matter

Define a brand personality before launching any campaign-driven initiative, align promotion with that identity, and you’ll see your reputation strengthen...

Blog
Dezember 23, 2025
Power BI Components and Features – An In-Depth Guide
Power BI Komponenten und Funktionen – Ein umfassender Leitfaden

Begin with a focused data model in Power BI Desktop and publish a single report to the Power BI service...

Blog
Dezember 23, 2025
AI Marketing Automation – The Ultimate Guide for 2025
AI Marketing Automation – The Ultimate Guide for 2025

Start by unifying customer data in a CRM and deploy real-time automation with activecampaign to convert insights into action. This...

Blog
Dezember 23, 2025