Alexandra Blake, Key-g.com

Adopt Growth Marketing with a focused subset of channels, then constantly tailoring content to convert audiences faster. This approach creates fast feedback loops and a...

Start with a crystal-clear opt-in plan: offer a welcome coupon via SMS, confirm consent, and run a 60-day test comparing two message variants. This approach...

Start with a simple blueprint: one Prospecting campaign and one Retargeting path, each with 3–4 ad sets and a 60/40 budget split in Enhencer. This...

Define your ICP and launch a 90-day pilot to validate demand signals. Start by identifying the three segments most likely to convert, then tailor messages...

Defina un conjunto conciso de métricas centrales y relacione el comportamiento del producto con los resultados. Asocie eventos como registros, activaciones, compras y retención con los objetivos comerciales para...

Power BI should be your default choice for dashboards and enterprise analytics in 2025. It handles large tabular data efficiently, enabling fast processing and a...

Lanzar un programa piloto de 30 días utilizando una sola plantilla repetible en motores existentes y en YouTube y podcasts. Nombrar cada prueba de forma clara, alinear los presupuestos con...

Adopt an account-based marketing (ABM) approach with clear KPIs for 2025. This choice aligns teams around high-value targets, creates presence with key partnerships, and supports...

Recommendation: Build a five-channel testing framework for 2025 and embed it into your planning schedule. Create a single portfolio view so teams can see what...