Blog

Presupuesto de rastreo: ¿qué es y por qué es importante para el SEO

Presupuesto de rastreo: ¿qué es y por qué es importante para el SEO

Recomendación: Priorice las páginas de alto valor, gestione su presupuesto de rastreo restringiendo el acceso del rastreador a las URL de bajo valor y configure los mapas del sitio XML para mostrar solo el contenido esencial. En sitios web grandes, especialmente aquellos con cientos de miles o millones de URL, Googlebot solo puede rastrear un subconjunto limitado. El presupuesto de rastreo determina qué URL se descubren, se rastrean y, potencialmente, se indexan, y cuáles...

SEO
diciembre 23, 2025
Google AI 2025 – Everything You Need to Know About the Latest Features
Google AI 2025 – Everything You Need to Know About the Latest Features

Recommendation: Pilot Google AI 2025 features on a single site to gather real engagements and quantify impact before broad rollout....

Blog
diciembre 23, 2025
The Ultimate Guide to Evergreen Content – 4 Practical Tips and Examples
La Guía Definitiva sobre Contenido Perenne – 4 Consejos y Ejemplos Prácticos

Start with a focused content audit now and build a reusable set of evergreen pieces you can refresh on a...

Blog
diciembre 23, 2025
Case Study – MakeMyTrip’s Cash-on-Delivery (COD) for Flights
Case Study – MakeMyTrip’s Cash-on-Delivery (COD) for Flights

Recommendation: Launch a six-week pilot of Cash-on-Delivery for flights in top markets to test customer acceptance and minimize cart abandonment....

Blog
diciembre 23, 2025
Market Requirements vs Product Requirements – Differences and Alignment Strategies
Market Requirements vs Product Requirements – Differences and Alignment Strategies

Validate market requirements before developing product features to minimize waste and accelerate the process and a successful launch. Aligning next...

Blog
diciembre 23, 2025
The Ultimate Guide to LinkedIn Ads – Mastering B2B Marketing
La Guía Definitiva para los Anuncios de LinkedIn: Dominando el Marketing B2B

Start by mapping a bottom-of-the-funnel audience and running a focused two-week test. Set a tight budget, define metrics, and use...

Blog
diciembre 23, 2025
Top 5 Digital Marketing Strategies Every Entrepreneur Should Know
Top 5 Digital Marketing Strategies Every Entrepreneur Should Know

Start with speed and a clear offer anchored for mobile users. Build fast pages that load under two seconds, and...

Blog
diciembre 23, 2025
Cómo 16 estudios de caso de marketing cambiaron las reglas del juego – lecciones, tácticas e impacto
Cómo 16 estudios de caso de marketing cambiaron las reglas del juego: lecciones, tácticas e impacto

Start with a practical approach: utilizing videos, an infographic, and checklists to lift interaction and conversion by up to 2x...

Blog
diciembre 23, 2025
8 Ejemplos de Secuencia de Correo Electrónico que Generan Más Conversiones
8 Ejemplos de Secuencia de Correo Electrónico que Generan Más Conversiones

Begin with a welcome sequence that invites new leads to short webinars within 24 hours; this engaging kickoff clarifies the...

Blog
diciembre 23, 2025
Las Mejores Herramientas de Atribución Multitáctil para 2025 – La Guía Definitiva
Las Mejores Herramientas de Atribución Multitáctil para 2025 – La Guía Definitiva

To begin, select a verified, triple-attribution platform that maps every touchpoint to your audience across phone interactions and visit events....

Blog
diciembre 23, 2025
CBBE Model Simplified – Steal These 4 Steps to Boost Brand Equity
CBBE Model Simplified – Steal These 4 Steps to Boost Brand Equity

Begin with mapping your core values to buying decisions and tie every customer touchpoint to a single equity metric. This...

Blog
diciembre 23, 2025
Facebook and Instagram Meta Advertising Fundamentals – Module 1 Course Overview
Facebook and Instagram Meta Advertising Fundamentals – Module 1 Course Overview

Begin with a clear map of your audiences and create three custom audiences, then lock in decisions on what to...

Blog
diciembre 23, 2025
How to Use Canva AI – 10 AI Features to Try in Canva Magic
How to Use Canva AI – 10 AI Features to Try in Canva Magic

Start by enabling AI-generated mockups for your front-page design to validate ideas before you invest time. Create three sizes: 1080×1080,...

Blog
diciembre 23, 2025
What Is Privacy-First Marketing? A Practical Guide
What Is Privacy-First Marketing? A Practical Guide

Begin with a privacy-minded commitment: establish a consent-first program and privacy-compliant data practices before you collect any information. Take inventory...

Blog
diciembre 23, 2025
Master Your Rankings with Our Specialized Rank Tracker
Master Your Rankings with Our Specialized Rank Tracker

It collects data from major engines and translates it into fast, actionable signals. Our nightwatch monitoring lets you monitor changes...

Blog
diciembre 23, 2025
What Is Customer Experience (CX)? A Practical Guide
What Is Customer Experience (CX)? A Practical Guide

Begin with a concrete action: map every touchpoint to the exact feelings it triggers and tracking results consistently across channels....

Blog
diciembre 23, 2025
New to AI Brand Insights – How to Scan Your Brand Visibility in Perplexity
New to AI Brand Insights – How to Scan Your Brand Visibility in Perplexity

Begin with a fast, paid AI-sourced visibility scan that yields first-hand benchmarks across your category. This shows where you stand...

Blog
diciembre 23, 2025
Mastering AI Prompts for Social Media – Create, Optimize & Engage in 2026
Mastering AI Prompts for Social Media – Create, Optimize & Engage in 2026

Start with a five-day ideation sprint: define your audience, choose a base model, and establish a repeatable prompt routine. The...

Blog
diciembre 23, 2025
27 Social Media Post Ideas to Inspire Your Brand – Examples
27 Social Media Post Ideas to Inspire Your Brand – Examples

Publish one concrete idea daily from the 27 ideas and track the impact in a simple sheet. This keeps your...

Blog
diciembre 23, 2025
12 Must-Try ChatGPT Prompts for Creative Ideas in 2026
12 Must-Try ChatGPT Prompts for Creative Ideas in 2026

Begin by pairing a creative prompt with a clear intent and asking for five ideas in your niche. This article...

Blog
diciembre 23, 2025
Domino’s Case Study – Growth, Innovation, and Delivery Strategy
Domino’s Case Study – Growth, Innovation, and Delivery Strategy

Invest in a modular microservices backbone and a single API gateway to scale orders and speed delivery. This choice keeps...

Blog
diciembre 23, 2025
Micro vs Macro Conversions – Which One Should You Choose?
Micro vs Macro Conversions – Which One Should You Choose?

Recommendation: Start with macro conversions as your primary outcome, and treat micro conversions as necessary signals along the path. This...

Blog
diciembre 23, 2025
Marketing Strategy for Advertising Agencies – What Actually Works in 2025
Marketing Strategy for Advertising Agencies – What Actually Works in 2025

Launch a modular, data-driven system with a 90-day sprint plan, focusing on three core channels: instagram, paid search, and email....

Blog
diciembre 23, 2025
Definición, Explicación y Casos de Uso del Marketing Mix
Definición, Explicación y Casos de Uso del Marketing Mix

Define value for each market segment and translate it into concrete product, price, place, and promotion decisions. In a luxury...

Blog
diciembre 23, 2025
Inteligencia Artificial Generativa para Negocios – Beneficios, Desafíos y Casos de Uso
Inteligencia Artificial Generativa para Empresas – Beneficios, Desafíos y Casos de Uso

Begin with a focused data strategy and a small, well-scoped set of use cases to prove value quickly. This approach...

Blog
diciembre 23, 2025