Alexandra Blake, Key-g.com

Begin with a pillar content piece and repurpose it across mail and Instagram to quickly test impact. This approach clearly demonstrates how content marketing fuels...

Appliquez une approche pratique d'intelligence publicitaire pour améliorer vos campagnes dès maintenant. Un système d'intelligence mesure la façon dont les audiences réagissent sur les différents canaux, avec étant au cœur...

Start with a single, clear objective for the next 90 days and align every tactic to it. This practical guide outlines six concepts you can...

Commencez par une action concrète : établissez une grille des besoins des clients par rapport aux offres actuelles et choisissez une action unique, défendable, qui débloque une nouvelle valeur. Dans...

Define a clear objective and a target segment before data collection. This alignment guides much of the work, keeps collected data focused, and supports a...

Define a clear objective and answer who you learn about and what decision you will support. For family products, mothers are a primary segment; their...

Publish through three core channels on a fixed cadence, and automatically distribute to save time. This approach maximizes reach and meets the needs of cfos...

Run a two-region pilot to prove geographic signals with tangible ROI. Pick two markets that differ in buyers, lifestyle, and seasonality, and set a 30‑day...

Classify your products into distinct categories to streamline buying decisions and cut search time by up to 30%. Clear categories guide teams and customers, speeding...