Alexandra Blake, Key-g.com

Define the right, high-value action and train your team to produce written content that nudges visitors toward that goal. Set a single metric and support...

Begin with a three-part scorecard that ties spend to revenue, cost, and customers experience. Use a single language across teams to preserve alignment between marketing,...

Recommendation: Begin with a concrete approach–use blogs for quick, actionable updates and articles for in-depth analysis. This choice informs readers and helps you present the...

Start with your voice and audience, and set a precise schedule for content that matches observed peak hours across markets. For most companies, clarity of...

Implement AI-powered merchandising across campaigns to tailor offers for 3 core customer segments, running a 12-week test to boost engaging experiences by 18% and reduce...

Deploy a centralized scoring dashboard that combines AI-driven anomaly detection with KPI measurement to start. This approach delivers improved accuracy and frees teams from manual...

Align PR and content marketing around a single, measurable core message to maximize reach across channels. This move builds branding consistency and gives your product...

Set a reminder to read tomorrow’s briefing first thing to catch the latest updates that shape social media strategy. It highlights the best feature updates...

Recommendation: Start with a 60/40 media invest split, allocating 60% to brand-building formats and 40% to performance formats for the first 12 weeks. This approach...