Alexandra Blake, Key-g.com

Start with a concrete 90-day plan that ties entry points to metric owners, includes a single ungated asset, and minimizes wasting resources. Assign a leader...

Recommendation: Initiate a three-attribute rating to triage new contacts. Focus on the attributes of company fit, buying intent, and readiness. This tool provides management with...

Begin by allocating 60% of the quarterly spend to top-performing channels after a controlled testing phase. Use Google Analytics to map each account‘s contribution to...

Start with a single virtual workspace that delivers real-time updates and supports custom topics. This approach lets you play with configuration quickly and leverages existing...

Invest in a pilot program: allocate 15–20% of annual spending to a skilled, cross-functional team; allied squads for 90 days to run controlled experiments across...

Begin by establishing a 15-minute morning alignment that maps daily activity to results, enabling reps to maximize close outcomes and land quotas faster. Since industry...

Set a single actionable microcopy goal for every screen and validate it with real users. This practice helps keep the product trajectory on a path...

Answer: Start with a full, integrated data-and-automation loop that ties google signals, creative testing, and attribution together. This baseline reduces noise and provides a single...

Begin with a focused, 90-day action plan that links audience segments to measurable outcomes. Audit websites; confirming data aligns with goals. Establish a lean budget;...