Install an eye-catching set of outro cards in the final seconds, using a precise pointer to related videos, promoting engagement while engaged, this increases session time.
In a concise report, gather a collection of terms describing each configuration; use drag metrics to measure viewer actions after exposure; what viewers do next reveals preferences, recommending stronger links over others.
What to test for maximum impact: two to four configurations; compare half-second variants, measure clicks in a report, capture learnings over the last seconds for planning.
In terms of planning, align the collection with viewer interests; use a simple scheme where promotions appear in a single position across devices; this consistency increases recognition, promoting returning visits, as bilyeu would suggest.
using a lightweight workflow, test configurations in parallel; while engaged, monitor responses from the audience; this feedback informs adjustments, keeping the eye-catching pointer in front of the strongest collection.
This approach increases retention, fosters longer sessions, promoting revenue via audience behavior recommendations; keep a single eye-catching pointer that nudges viewers toward the strongest content in the collection, over time.
For planning, maintain a concise report with clear terms, a drag of metrics, a fast cycle of testing configurations; this setup increases confidence for final decisions.
YouTube End Screens: A Quick and Easy Guide Watch Quick Summary; Must-have end screen elements
Ready-to-implement methods to boost traffic include a subscription link; a preview of the latest video; a playlists inset; a clear call-to-action. This article focuses on practical choices ready for deployment within seconds; intro timing stays tight across devices.
Le element selection relies on appropriate design; identity alignment with the brand; placement through the final screen area; the article recommends a template that keeps branding consistent with logo, color palette, typography; all choices support recognizable identity.
During the intro phase the latest content; dynamic elements prove encouraging engagement; a subscription link; a preview of a video; a playlist inset; a related video panel from the channel name.
Performance guidance: this article includes a simple checklist; template options deliver consistent identity; the latest settings recommend a balance between visibility and intrusiveness; goal: secure a higher pourcentage of viewers clicking the link.
Implementation notes: keep the elements ready for deployment; playlist recommendations; use a concise intro message; place the inset within the safe zone; test across devices; monitor traffic lift to tune timing; apply a single, clear name for the identity.
Define End Screen Goals: boost watch time, increase subscribers, and guide viewers to more videos
Set three concrete targets: grow viewers, boost session duration; increase your subscription base. This growth mindset will help you measure progress; youre able to track performance across videos; playlists; collections. Use a simple tool to log results; verify what resonates with your audience.
Design a branded closing-card layout to showcase a high-converting call-to-action. Include two buttons: a subscription button to grow the subscriber base, plus a second button linking to playlists or a collection of related videos; this structure increases clicks; guides viewers toward further content.
Step 1: specify destination for each button; Step 2: craft copy that uses keywords aligned with terms on your sites; Step 3: test color, logo, placement to maximize clicks; Step 4: making refinements based on results; Step 5: review results against your growth targets; Video owners need concise CTAs.
Prepare a compact workflow with a single tool; keep an ebook as a quick reference; write a short note on terms for consistency; store assets on branded sites or cloud storage. This approach provides a clear reference for teammates; If you need to share progress, send a brief report to teammates so everyone stays aligned.
Track performance by monitoring increases in clicks; subscription starts; playlist starts; replicate successful elements across other upload content and a future upload; use analytics data to refine the closing-card strategy. Thats what youre aiming for in steady growth. Performing this method requires discipline.
Bonus: assemble a concise guideline you can share as an ebook or on your sites; keep a branded look; highlight a small, two-item collection for quick actions; use a reminder that sending a short alert to subscribers can boost initial click-throughs. also leverage terms and keywords to align messaging across platforms.
Choose End Screen Elements: Video, Playlist, Subscribe, Channel, and External Link options
Begin with Video and Subscribe as the primary pair; this setup delivers immediate clicks, especially during the first seconds, easily testable in studio, ensuring growth through clear call actions. Use a youtube-approved template to keep branding consistent and export-ready for reuse. This approach keeps planning in mind and makes you able to measure results quickly.
Where placement matters, keep text concise, pick a background with strong contrast, and turn on subtle animation if you want to boost visibility without distraction. There is a range of backdrops, from solid colors to animated gradients, designed to engage viewers without overwhelming the content, something readable there.
Process tips: adding, adjusting timing in seconds, deleting unwanted items, then creating a final layout you can export as a template for future use. Maintaining a simple design with a single focal element helps viewers notice the option quickly and reduces confusion.
External Link option can channel traffic to a landing page or social hub; promoting offsite destinations with a clear call to action and matching visuals yields better clicks. There, ensure the label is concise and the target URL is ready for mobile and desktop, especially if you want to track actions such as clicks. Use a short, memorable text and keep the background consistent with your main page.
Planning and testing: map a schedule to try different combinations, track viewer response, and refine the mix based on growth signals. Think in terms of mind planning, audience behavior, and the overall range of outcomes, ensuring you stay within policy and branding limits.
| Element | Avantages | Setup tips | Timing and limits |
|---|---|---|---|
| Video | Immediate visibility; drives more clicks | Studio > Editor > Add element > Video; position bottom-left or bottom-right; keep text short | Appear around 5–12 seconds; stay visible for 10–20 seconds |
| Playlist | Promotes related content; increases session depth | Link to a curated playlist; ensure thumbnail and title align with the video | Show after 6–12 seconds; avoid overlap with other elements |
| Subscribe | Subscriber growth; reinforces audience bond | Label text like Subscribe; consider subtle animation | Visible 8–12 seconds; limit to one subscribe element per view |
| Channel | Directs to the hub; supports brand presence | Link to channel; add a background that matches branding; limit clutter | Appear 5–10 seconds; ensure it doesn’t obscure main content |
| External Link | Offsite traffic; can drive conversions | Short label; verify URL; match visuals with page | Limit to one external link per view; mobile-friendly |
Layout and Device Considerations: placing elements for mobile, desktop, and TV
Concrete recommendation: place a single primary element in the bottom center zone on mobile; keep its height at a minimum touch target of 44 px; width should span roughly 65–75% of the screen to maximize visibility; position the brand identity logo above or beside to reinforce identity while avoiding clutter.
Mobile look: safe margins set at 8–12% of screen width; primary element remains center-bottom; additional elements kept to one or two only; avoid overloading with multiple suggestions; using a bold buttons block can drive engagement; color contrast should be high to support online recognition; best practices encourage clear hierarchy to maximize clicks.
Desktop layout: shift the single element toward the left; a vertical logo sidebar sits on the far left to reinforce identity; two supplementary elements placed to the right with clear separation; primary element width around 40–50% of screen, height 20–28% of viewport; typography at 16–20 px; ensure readability on large monitors; responsive behavior automatically adapts to window size.
TV layout: grid with three elements of equal size; each element uses large icons; bold typography; avoid small touch targets; allocate about one third of screen width per element; maintain 6–8% safe margins on all sides; consider animated cues to look engaging, careful not to overwhelm; this setup supports very clear choices from a distance.
Steps to implement: planning phase defines goal; segment audience across channels; draft layout per device; test with a small online group; collect data on percentage click-through; analyze results; iterate; roll out across platforms; some teams report faster growth when stage-by-stage updates occur.
Tools for measurement include analytics dashboards; heatmaps; A/B tests; suggestions: run device-specific experiments; this approach drives engagement across channels; track percentage changes in click-through; monitor engaged rates by segment; set targets for growth across channels; keep the look aligned with the brand identity while remaining careful with animated elements; aim to maximize return on engagement.
Step-by-Step: Add Final Cards in Studio
Use a single, clear plan: place final cards on the chosen video to guide viewers toward related material; this boosts click-through; notice improved engagement metrics. Prepare assets in advance; keep the design aligned with identity; check color terms before applying changes; use the online editor to apply changes.
- Open Studio; select a published video; click Editor to reach the working page.
- In the Editor, locate the final-card area; click + Add element to open tools.
- Add a first element: a link to a related video or playlist; this creates a clear CTA; align with your identity using matching colors.
- Add a second element: a subscribe or channel link; ensure it appears toward the end of the timeline; keep the layout clean.
- Set duration: 5–20 seconds; adjust the end window so devices with smaller screens can see the item; keep the window consistent across content.
- Upload any custom artwork or thumbnail into the final card; ensure its design is crisp; this supports your branding terms.
- Save the changes; then Publish; this helps you publish faster and maintain consistency across content.
- Preview the effect; check on desktop, tablet, mobile; verify the links appear; click-through works; use online analytics to monitor results.
- Bonus tips: keep some engaging prompts; dont overload with options; use some additional links; create a path to continue the viewer journey; you can reuse this template for future work.
Tip: save a concise checklist as an ebook-like reference for teammates; maintain a single source of truth; keep consistency across pages.
Remember: keep links relevant; dont distract with clutter; aim for amazing performance through a simple structure.
Measure Impact: analytics, retention signals, and quick tests

Start by wiring a pointer into the end screens area: configure a pointer-based configurations in your analytics tool to capture which element appeared, the timestamp, and the devices across platforms and screens. The notice should appear in the dashboard within minutes; confirm data by cross-checking event counts against impressions. This approach improves precision and helps maximize impact by guiding adding iterations for optimization.
Retention signals: monitor watched seconds after display, identify which call-to-action was engaged, and track return visits. Look for signals like repeated views within a timeline, rising social interactions, and subsequent play of the next video. This data lets you refine which elements to promote and which to drop from rotation, avoid clutter, and keep the experience tight.
Quick tests: run two to four variants and test one variable at a time. Keep each test within a concise timeline (7–14 days) with a sample across devices above the minimum. Compare CTA conversions by impression and engagement, and choose the variant that maximizes the range of reliable signals in seconds. This approach minimizes risk while delivering insights fast.
Promotion across platforms relies on a consistent call-to-action and clear messaging. Align prompts with social goals and map results to источник данных to understand which source contributed most to watched outcomes. Above all, keep the timeline in view and explore patterns that indicate intent, then apply winning configurations broadly, which boosts retention and reach.
Audit discipline: regularly check the visual prominence of CTAs, verify that the end-screen interactions appear promptly, and verify that metrics stay within the expected range. If a pointer shows inconsistent results across devices, adjust configurations and re-run tests. This loop helps you stick to a narrow range of high-impact variants and avoid wasted impressions.
YouTube End Screens – A Quick and Easy Guide | Watch Quick Summary">