8 Best Ways to Build High-Quality Backlinks in 2023

Focus your marketing effort on building a skyscraper post that earns backlinks from niche authorities. A well-researched article, appearing on credible sites, can return 2x–5x more links than a generic post. Use semrushs to map competitors, identify link gaps, and write a data-backed outline that covers these topics: trend data, benchmarks, and practical takeaways for your audience. Taking these insights into account improves your outreach and reduces unnecessary work.

Begin with outreach that centers on value, not requests. For each target, present a one-page summary showing why your creation matters to their readers, with a clear path for attribution. In your niche, a well-crafted outreach email typically achieves a 15–25% reply rate when you mention specific metrics and potential return for the publisher. That thought–value-first outreach drives better replies and durable relationships–keeps your process efficient.

Incorporate mashable-style data storytelling to demonstrate quality while staying authentic to your audience. Use data, charts, and checklists to increase the value of your links, not just a mention. These strategies include guest posting on relevant sites and providing resource pages where your content adds measurable value, appearing on industry roundups from trusted outlets boosts your credibility and helps search engines see your content as a source of truth.

Leverage the skyscraper approach on broken-link opportunities. Find dead links on authoritative domains in your niche, craft replacements, and request linking to your content as a substitute. This process has shown boosts in average domain authority by 15–35% across 50 campaigns in 2023, according to case studies from marketing teams. Expect momentum after multiple outreach rounds, with steady improvements in referral traffic and estimated link equity.

Assess results with a quarterly review. Expect higher-quality links from outreach that aligns with your audience, not mass-email campaigns. Use these metrics: referring domains, anchor text relevance, and the quality score of linking domains. The effort pays off when you monitor return on investment and adjust tactics accordingly.

Finally, integrate marketing signals into your backlinks program: align with product launches, press coverage, and expert roundups. While creating value is central, the process must stay efficient and repeatable so your team can scale without sacrificing quality.

Backlinks Strategy 2023: A Practical Guide

Begin with a 30-day audit of your backlink profile to identify toxic links and 10 high-potential targets; then run a focused outreach to secure 3-5 high-authority links from relevant domains.

Think in terms of subject areas where your site stands out. Build an idea list of 5 topics and publish a cornerstone resource that publishers will reference. This information should anchor your outreach and make editors discover your best pages.

Discover new sources by scanning competitors’ links and following activity on industry platforms. Prioritize pages that publish practical information and reliable resources. Target 5-7 reputable domains that link to your best pages in the near term.

For outreach, craft personalized emails that reference specific pages and provide value. Propose guest posts, resource roundups, or data-driven case studies. Include nofollow for paid placements and clearly label sponsored links to stay compliant with guidelines.

Boost efficiency by using WordPress and Joomla platforms with the right plugins to manage links, track outreach, and monitor broken connections. Plugins help you annotate links, set nofollow attributes, and keep a running log of interested people and editors who respond.

Measure progress with concrete figures: referring domains, total pages linked, and referral traffic. Track published links, the quality of sources, and changes in rankings. If you see increased engagement on target pages, scale the outreach in the next sprint.

Identify and Contact High-Authority Guest Post Opportunities

Identify authoritative sites with relevant topics and solid editorial standards, then craft tailored pitches that fit their audience. Build a list of 40–60 targets with domain authority above 40 and monthly traffic above 2,000; verify contact emails, editorial guidelines, and whether they accept guest posts. Identify authoritative sources (источник) to anchor your outreach, and note which ones publish regular guest posts to estimate the earning potential.

Process outreach in three steps: research, personalize, and track. Research by scanning recent articles and noting angles that align with your content. Prepare a 150–180 word email with 2–3 topic ideas, 1–2 headlines, and suggested anchor text. Send to the editor or mods, and include a link to a relevant sample post. Maintain a tidy list in a spreadsheet and log outcomes for each target.

Relationships matter. When you identify a suitable editor or journalist, start with a value-driven note that cites insights from their recent work. Ask 2–3 queries to confirm guidelines and preferences, such as word count, link policy, and image allowances. Write a brief, concrete pitch that demonstrates you understand their audience and offers a fresh angle.

Follow up strategically. If there is no reply after 7–10 days, send a concise reminder and offer a new topic idea. Track response rate and time-to-publish to measure earning potential and site authority. Run the outreach process regularly to maintain momentum.

Leveraging other channels aids attracting editors. Share the pitch through events and online communities; after you speak at an event, reference your guest-post angles, and link to related posts. Use youtube to share insights and preview your article ideas, driving editors to your pitch. Regular outreach keeps your relationships warm and increases response rates from mods and editors.

Track progress and adjust. Maintain a regular schedule to review targets, update the list, and refine topics based on what performs best. For each accepted post, write the article following the host site style, include 1–2 links, and deliver on the agreed word count to meet expectations and protect relationships with the site.

Leverage Broken Link Building to Replace Lost Links

Begin with a focused audit: identify 20–30 broken outbound links on high-authority pages in your niche and offer your best guide as a replacement. This straight move keeps your outreach efficient and increases prominence for your site, a win for businesses looking to recover lost value and keep your link profile solid.

Reach the page owner with a concise, personalized note. Acknowledge the broken link, seek a replacement, and show user value with a direct link to a relevant, published asset. Between your content and theirs, keep the request clean and avoid fluff so the owner can act fast. If youre thoughtful, you increase your chances of a positive response and don’t waste their time.

To strengthen the pitch, craft a replacement asset that’s truly linkable: a data-driven guide, a practical checklist, or a compact case study. Use linkbaiting techniques such as actionable insights, fresh stats, or a downloadable resource that remains useful beyond a single page. These elements count toward the owner’s metrics and make the replacement more appealing to readers who may be potential leads.

Tips to maximize outcomes: target pages with high authority, verify the broken link affects their user experience, and tailor the outreach to the page’s topic. A replacement that mirrors the original intent and adds value will be liked by the site owner and increases your position in search results. The approach stays efficient when you track reach, response time, and follow-ups, and it keeps momentum moving forward between outreach rounds.

Follow-up cadence matters. Send the first outreach within 3–5 days, then a single follow-up after a week if there’s no reply. Many owners appreciate a straight, data-backed note rather than a generic pitch. Keep records so you can repeat what works, refine the language, and improve your leads over time; this approach remains repeatable for future opportunities.

Side benefits include building lasting relationships with owner communities. When a replacement lands, you gain a new link and a potential stream of traffic from the same page. This not only boosts visibility but also helps you reach audiences that count, reinforcing your position and opening doors to more opportunities that you might want to pursue later.

Quick-start checklist: identify broken links on relevant pages; craft a replacement that matches the original intent; include a direct link to a robust asset; tailor your message to the owner; track placement status and the number of replacements secured; publish a refreshed resource to attract other linkers who value your niche insight.

Apply the Skyscraper Technique: Create Link-Worthy Content and Pitch

Find the top 3 pages ranking for your targets and deliver a better asset by combining updated data, fresh examples, and actionable steps. To maximize impact, plan an outline that answers the exact questions your audience asks and fills the gaps the current content leaves.

Create an amazing, data-driven piece that is longer, more thorough, and easy to skim. Include case studies, updated statistics, downloadable resources, and visuals that support your arguments. Create practical templates and a basic checklist that editors can reuse during editing and publishing, creating further value.

Structure a basic framework: executive summary, deep-dive sections, practical steps, and a clear CTA for readers and editors. Use understandable headings, concise subheads, and visuals to make complicated topics approachable for a broad audience.

Outreach strategy: compile a targeted list of potential placements and webmaster contacts. For each target, map where the link would live–on resource pages, roundups, or best-of lists–and craft a pitch that shows the value you provide. Place your link by offering real value, not a generic request, and include evidence from your asset. Focus on placing links in relevant pages that fit the topic. This approach is improving acceptance across external sites.

Guest outreach: propose a guest post that complements your skyscraper and links back to your asset. Offer a short, compelling summary and be ready to edit to fit the host site voice. This channel adds trust signals and can widen exposure to other audiences.

Editing and author details: add an author bio with credentials and a short note about your expertise. Cite exact data sources, dates, and links to studies. Ensure figures are labeled, images have alt text, and the article is accessible to a broad audience.

Check metrics after outreach: track placements, referring domains, anchor-text diversity, and traffic lift. Run a baseline before outreach and regular checks over 4–8 weeks to gauge impact and refine your next move.

Regular updates turn a single skyscraper into a recurring asset. With coming updates, the piece stays fresh. Schedule reviews every 6–12 months, refresh data, add new examples, and update visuals. When you re-promote the updated piece, other sites are more likely to renew placements and keep external links durable.

Engage in Digital PR to Earn Editorial Mentions

Target 12–20 outlets in your niche and pitch one data-driven, high-quality editorial story per month. This approach boosts growth by earning editorial mentions that land on reputable media sites and drive long-tail links for your websites.

Use a PR console or outreach platform to track emails, responses, and follow-ups, keeping every outreach tight and personalized. If you started with a small list, expand to 20 outlets across verticals to spread risk and capture broader mentions. This process scales quite well with a repeatable template.

During the searching phase, map outlets by topic, audience, and prior coverage to maximize relevance.

Identify editors who published similar topics and tailor angles to their audience. Offer exclusive data or a fresh quote from your experts to make the piece stand out. Editors who liked your data piece are good prospects for future collaborations.

1. Audit data assets to feed a quality story. Gather original metrics, benchmarks, and case studies. Ensure your dataset can be cited with a date, and present it in a clean infographic or slide deck to simplify editors’ review.
2. Write three angles per outlet: a data-centric piece, a practical how-to guide, and an industry trend analysis. Draft a tight outline with pull quotes and a suggested headline, so editors can picture the finished article.
3. Prepare a one-page media kit and a short hook. Include your company background, a quick quote from a spokesperson, and a link to the visuals. Editors appreciate a concise package that saves time.
4. Craft outreach emails that are personalized, concise, and value-forward. Include a direct link to the article draft or a landing page with visuals. Use exclusivity cues and a clear CTA to boost acceptance.
5. Establish ongoing relationships with wide media outlets and key bloggers around your main topics. Only target outlets with a history of editorial mentions in your niche. Track responses, update your list, and plan quarterly to stretch the outreach to new sites. Use a mix of formats and channels to avoid overreliance on a single approach, and replace low-quality placements with better targets over time.
6. Measure impact and adjust. Monitor editorial mentions, referral traffic, and the quality of the linking domains. Improve ranks for target keywords and refine outreach schemes for better growth.

Tips to maximize editorial mentions:

• Keep pitches concise, aiming around 150–180 words.
• Always include a data-backed hook and a compelling visual asset.
• Offer exclusive angles for each outlet to increase interest.

Track metrics such as growth in referring domains, improved ranks for target keywords, and referral traffic from media placements. This disciplined approach expands your website visibility and strengthens brand credibility, while keeping outreach focused around high-quality sites, bloggers, and wide media networks.

Create Linkable Assets: Tools, Templates, and Resource Pages

Start by building a central asset hub with 5–7 anchor assets that address core needs and deliver high-quality value. Each asset includes original information, practical takeaways, and a clear invitation to share or link. Editors also appreciate thorough sources and transparent data. Publish updates regularly and nurture relationships with partners to grow your link profile. Taking feedback from collaborators helps refine assets and accelerates adoption; start outreach today to collect testimonials and strengthen credibility.

Tools to craft and maintain linkable assets

• Asset discovery and validation: use keyword data, competitor analysis, and stakeholder input to identify topics that ranks and earns links. This uses credible data and yields a provable value.
• Visual and interactive components: produce infographics, data visualizations, calculators, or templates that readers can reuse. These templates reduce friction for editors and increase the odds of a backlink.
• Template library and mods: maintain a library of reusable templates (checklists, briefs, how-to guides) plus mods to customize for different audiences. Provide versioning and a changelog to show ongoing improvements.
• Resource hub hosting and UX: structure the hub with a clear subject header hierarchy, a balanced layout, and fast load times. Each asset should have a dedicated page with information, download links, and a summary of value.
• Outreach and validation: keep a log of testimonial requests, potential partners, and contact notes. Use a simple email sequence that explains the asset’s value and offers clear linking options; street-smart outreach today helps editors see relevance and opens opportunities.

Templates and ready-to-use formats

• Checklist templates: industry best practices, onboarding steps, or compliance checklists that others can publish as a resource and link back.
• Case study templates: a fill-in framework that highlights the problem, approach, results, and takeaways. Pair with a data table for easier reuse.
• Glossary and subject dictionaries: define key terms in your niche so others can link to a comprehensive reference page.
• Interactive calculators: simple ROI, cost-benefit, or time-savings calculators with a public results page.
• Press and media kits: a compact, high-value package for journalists and editors to reference when writing about your topic.

Resource pages that attract links

1. Asset index page: a clean table or grid listing each asset with a one-line benefit, a sample image, and download or view links. Include a brief subject line and target keywords; this supports ranks for related queries.
2. Asset pages with clear CTAs: each piece includes information and testimonials to establish trust and proof of value. Add a dedicated section for related events and ongoing updates; include today’s relevance.
3. Link strategy on pages: place internal links to related assets, use anchor text that reflects the subject, and update links to non-broken resources.
4. Performance tracking: monitor clicks, shares, and partner referrals; adjust topics or formats if a piece doesn’t meet value expectations. Aim for a balanced mix that delivers value and earns respect.

Across all assets, maintain a steady cadence of sharing and updates and reserve space for future additions. This starts together with outreach, street-smart positioning, and a clear value proposition, ensuring the assets used today continue to grow in value and relevance.