Blog

Crawl Budget: What It Is and Why It Matters for SEO

Crawl Budget: What It Is and Why It Matters for SEO

Recommendation: Prioritise high-value pages, manage your crawl budget by restricting crawler access to low-value URLs, and configure XML sitemaps to surface only essential content. On large websites—especially those with hundreds of thousands or millions of URLs—Googlebot can crawl only a limited subset. Crawl budget determines which URLs are discovered, crawled, and potentially indexed, and which...

SEO
Dicembre 23, 2025
Campaign Management Software – 9 Key Features to Consider
Campaign Management Software – 9 Key Features to Consider

Choose a platform that centralizes phone-based interactions and reporting in one clear dashboard. The right system eliminates silos, so your...

Blog
Dicembre 23, 2025
Paid Ads Specialist Meta – Expert Guide to Meta Ads Strategy, Optimization & ROI
Paid Ads Specialist Meta – Expert Guide to Meta Ads Strategy, Optimization & ROI

Start with a two-week test plan and automation to validate impact before scaling. Set 2–3 core audiences, 4 creative variants,...

Blog
Dicembre 23, 2025
Come pianificare il lancio di un prodotto – Una guida pratica passo dopo passo
Come Pianificare il Lancio di un Prodotto: Una Guida Pratica Passo-Passo

Begin with a single, measurable objective and three indicators to track actual progress: set a target like increasing qualified trial...

Blog
Dicembre 23, 2025
Cos'è un'Analisi Competitiva? Una Guida Pratica con Esempi di Template
Cos'è un'Analisi Competitiva? Una Guida Pratica con Esempi di Template

Apply a structured template for your competitive analysis from day one to save time and deliver actionable insights. This general...

Blog
Dicembre 23, 2025
Guida all'Ingegneria dei Prompt – Tecniche, Suggerimenti e Best Practice
Guida all'Ingegneria dei Prompt – Tecniche, Suggerimenti e Best Practice

Begin with a clear objective: define the task, success metrics, and how you will check results. есть a specific aim,...

Blog
Dicembre 23, 2025
35 Market Research Tools and Resources to Help You Think Like Your Consumers
35 Market Research Tools and Resources to Help You Think Like Your Consumers

Build a lean, local feedback hub to gather insights directly from your audience to sharpen understanding of what customers want....

Blog
Dicembre 23, 2025
Why PR Should Play a Role in Your Social Media Marketing
Why PR Should Play a Role in Your Social Media Marketing

Anchor your social posts with earned media to boost trust and reach. In practice, the program should orchestrate placements across...

Blog
Dicembre 23, 2025
The Rise of Performance Marketing – Trends, Tools, and Tips
The Rise of Performance Marketing – Trends, Tools, and Tips

Begin with a unified attribution model to boost performance. A single reporting layer ties paid, organic, and owned efforts together,...

Blog
Dicembre 23, 2025
Best Examples of Psychographic Market Segmentation – Target by Lifestyles, Values, and Personality
Best Examples of Psychographic Market Segmentation – Target by Lifestyles, Values, and Personality

Begin with three daily routines mapped into three segmentations: eco-friendly commuters, busy parents, and mindful travelers. This framing surfaces topics...

Blog
Dicembre 23, 2025
Best Digital Growth Agencies for Startups in 2025 | Top Growth Partners
Best Digital Growth Agencies for Startups in 2025 | Top Growth Partners

Start with a project-based partner who can deliver a 90-day growth sprint with clear KPIs. Automating experiments, content, and media...

Blog
Dicembre 23, 2025
AI in PPC 2025 – Eric Bush on Paid Search at Brafton
AI in PPC 2025 – Eric Bush on Paid Search at Brafton

Recommendation: lean into automated bidding and test-driven AI for paid search, while maintaining accurate measurement and human review. Eric Bush...

Blog
Dicembre 23, 2025
Best Marketing Planning Software in 2025 – Features, Comparisons & How to Choose
Best Marketing Planning Software in 2025 – Features, Comparisons & How to Choose

Choose a platform with built-in forecasting, targeted planning and intuitive dashboards to align month, audiences and goals. This straightforward setup...

Blog
Dicembre 23, 2025
LOVED Product Marketing Workshop – Essential Strategies for Growth
LOVED Product Marketing Workshop – Essential Strategies for Growth

Start with a concrete recommendation: map your markets, run an economic analysis, and apply two foundational frameworks for positioning and...

Blog
Dicembre 23, 2025
27 Scientifically Proven Ways to Boost Your eCommerce Conversion Rate
27 Scientifically Proven Ways to Boost Your eCommerce Conversion Rate

Start with a fast, frictionless checkout that uses one-click sign-in and minimizes steps to three. This concrete change typically boosts...

Blog
Dicembre 23, 2025
Social Media vs Email Marketing in 2025 – Which Channel Should You Focus On?
Social Media vs Email Marketing in 2025 – Which Channel Should You Focus On?

Email marketing should be your main channel in 2025, with social media serving as a strategic amplifier for reach and...

Blog
Dicembre 23, 2025
Is Traditional Advertising Still Relevant? A Deep Dive
Is Traditional Advertising Still Relevant? A Deep Dive

direct recommendation: allocate budget to traditional channels now, track their performance, and optimize paid TV, radio, and signage with strong...

Blog
Dicembre 23, 2025
XE Currency Converter – Real-Time Exchange Rates Explained
XE Currency Converter – Real-Time Exchange Rates Explained

Enable real-time alerts for your most-used currency pairs to see rate changes as they happen. These alerts run on your...

Blog
Dicembre 23, 2025
2026 Guida alla pianificazione del content marketing per l’e-commerce – Tendenze, flussi di lavoro AI e strategia per superare i tuoi obiettivi
2026 Ecommerce Content Marketing Planning Guide – Trends, AI Workflows, and Strategy to Crush Your Goals

Start with a 12-week plan and allocate money for test-and-learn experiments across core pages and assets. Build a tight framework...

Blog
Dicembre 23, 2025
The Complete Go-To-Market (GTM) Strategy Framework with Real-World Examples
The Complete Go-To-Market (GTM) Strategy Framework with Real-World Examples

Decide the target market first: determine where you access customers, which departments will support early experiments, and which tool will...

Blog
Dicembre 23, 2025
10 Prompt di Claude AI per Newsletter – Aumenta i Tassi di Apertura e il Coinvolgimento
10 Prompt di Claude AI per Newsletter – Aumenta i Tassi di Apertura e il Coinvolgimento

Use Claude AI prompts to tailor newsletters around a single goal, define audience segments, and craft a concise subject line...

Blog
Dicembre 23, 2025
New Coke – Un classico caso di studio di branding sul fallimento di un importante cambiamento di prodotto
New Coke – A Classic Branding Case Study on a Major Product Change Failure

Recommendation: manage expectations with a staged, reversible plan. Managing that bold initiative requires print time signals from the field; thats...

Blog
Dicembre 23, 2025
Google Tag Manager Basics – Top Tips and Common Mistakes to Avoid
Google Tag Manager Basics – Top Tips and Common Mistakes to Avoid

Recommendation: Start with a clean GTM container, map your pixel deployments, and run a validation plan before publishing. Below you...

Blog
Dicembre 23, 2025
The Ultimate Beginner’s Guide to Marketing Automation in 2025
La Guida Definitiva per Principianti all'Automazione del Marketing nel 2025

Start with a clean, centralized customer data foundation and create a single source of truth for audiences. This order keeps...

Blog
Dicembre 23, 2025
Sora 2 Prompt Guide – Come Scrivere Prompt Migliori per la Generazione di Video AI
Sora 2 Prompt Guide – Come Scrivere Prompt Migliori per la Generazione di Video AI

Begin with a precise scene cue and a clear objective for the AI. Define the core conflict in a single...

Blog
Dicembre 23, 2025