...
Blog
Using ChatGPT to Create High-Converting Marketing Copy for Yandex Zen and Promo PagesUsing ChatGPT to Create High-Converting Marketing Copy for Yandex Zen and Promo Pages">

Using ChatGPT to Create High-Converting Marketing Copy for Yandex Zen and Promo Pages

Alexandra Blake, Key-g.com
da 
Alexandra Blake, Key-g.com
12 minuti di lettura
Cose IT
Settembre 10, 2025

Start with a single, clear promise and a tight hook for Yandex Zen and promo pages. Generate five headline variants and three body variants with ChatGPT, then test the top two in your телеграм-канале and Zen feed. This approach saves время and helps преобразовать ideas into concrete results, далее you can scale in minutes.

хотя prompts seem simple, use structured инструкции to tackle задачи for each channel. For Zen, craft copy with a concise benefit, a short problem statement, and a social proof line. For promo pages, outline a benefits-first narrative, a scannable bullets section, and a strong CTA. The prompts which guide the model to stay focused, avoid fluff, and maintain a понятный tone.

Pair copy with visuals from midjourney to control внешность and style. Use дзенопульс as a signal for audience sentiment and adjust tone to stay понятный across devices. The sora persona can drive concise microcopy in a телеграм-канале, которые support attention and align with audience needs. This strengthens работу across channels while leveraging машинного обучения signals to optimize engagement.

Implement a repeatable workflow: define conversion goals, create prompt templates, generate variants, assemble modular blocks, and publish on Yandex Zen and promo pages. Use A/B tests to compare headlines, intros, bullets, and CTAs; track CTR, time on page, and scroll depth. Gather feedback in your телеграм-канале and refine copies based on дзенопульс signals and readability scores. Each cycle преобразовать задачи into measurable outcomes, и сокращает долго iterations, зато you gain faster traction.

Identify Audience Segments and Campaign Goals for Zen and Promo Pages

Recommendation: Define three audience segments and assign one concrete goal per segment for Zen and promo pages, then validate with a 10–14 day test window and a modest budget. This статью describes practical steps for миллионы marketers who run курса offers on Zen and via телеграм-канале, поэтому вы сможете быстро определить какие сегменты стоит приоритетно охватить и всегда держать цель в фокусе.

Segment Profiles

  • Value-Seeking Learners: targets who want practical knowledge at an affordable price. For this group, present a курса bundle and a short pilot, with a clear цель to sign up for the курс. To identify the right audience, use алгоритмов and нейросетью to classify users by engagement signals. Какие formats конвертируют лучше? The лучший approach is to start with a concise benefit and a single, obvious CTA. The вопрос you should ask first is what outcome they want, and the ответа should be concrete and actionable. Use существительные and precise слова to reduce ambiguity. This segment’s goal is signups for the курс and related materials, and you’ll measure CTR, saves, and route to the next step. При необходимости, придётся iterate to clean up ошибки. If you follow this plan, будешь able to see measurable progress across millions of interactions and, как результат, you’ll refine the messaging for this сегмент.

  • Content Enthusiasts: readers who engage with tutorials, templates, and case studies. Messaging should invite deeper engagement and nurture longer-term subscriptions. Цель here is to drive newsletter signups or Zen subscriptions, tracked by time-on-page, repeat visits, and CTA clicks. Несколько quick templates can help them apply insights; ask вопросы и provide a path that leads from article to action. Monitor which слова in headlines perform best and adjust accordingly. If you see ошибки in the funnel, исправляйте их promptly and keep testing variants to identify the эффективный combination. This approach helps reach millions of eager readers who value actionable content in телеграм-канале and on Zen.

  • Action-Oriented Buyers: ready to enroll in a курс and proceed to checkout. The campaign goal is direct conversions with a streamlined funnel: Zen page → checkout. Use a strong, benefit-led message and a single, high-contrast CTA. In this корoбке present the offer clearly and avoid clutter. The copy should use precise слова and a clear price signal; expect несколько iterations as you refine it. If you run into ошибки, fix them quickly; you’ll learn and optimize. This segment often represents a substantial share of conversions, and you’ll discover how many customers move from Zen to purchase. To maintain momentum, you’ll continually test and adjust, поэтому you’ll be able to scale results across миллионы impressions.

Campaign Goals and Metrics

Campaign Goals and Metrics

  • KPIs by segment: CTR for Discovery, Sign-ups for Education, and Conversion Rate for Buyers. Track how many users from Zen and the телеграм-канале convert, and how many become subscribers. Set a quarterly target and review weekly to keep momentum. The data will show you which messages hit the цель and help you scale successful patterns. Это даст ясную дорожную карту для всего контента, который вы публикуете в Zen и телеграм-канале, что снизит риск ошибок.

  • Testing and optimization: run 2–3 headlines and 2–3 hero-copy variants per segment, then measure which hits the best response rate. If a variant underperforms, swap it out and re-test. Maintain a lean design–avoid heavy assets and avoid фотошоп-сложные visuals that slow load times. If you need to adjust, you’ll see how many tests you can run в месяц и сколько улучшений можно получить за счет более точной копии. This structured approach helps you answer the вопрос о том, сколько изменений действительно двигают метрику, и чего добиться для этого сегмента.

Design Prompt Templates: Brand Voice, Headlines, and CTA Variants

Recommendation: build a three-part prompt kit now–Brand Voice, Headlines, and CTA Variants–and lock in guardrails for tone, vocabulary, and conversion signals. For запросу, include a samмари and a clear курс of evaluation metrics. The prompts should emphasize specific слова that resonate with readers, and появится actionable insights after each batch. The анализирует алгоритмов машинного сети data to identify which variants perform strongly for россия and other audiences, ensuring outputs are aligned with real user needs. It работает reliably when you test multiple prompts and track CTR, dwell time on Zen pages, and completion rate on promo pages. If you see ошибки, через iterations вы будете подправить текстов to improve clarity and persuasiveness. This approach keeps человек focused on outcomes, and тебе легче масштабировать копирайтинг. I challenge myths (мифу) about automation by showing how precise prompts shape human-friendly copy rather than replacing it.

Brand Voice Prompt Template

Brand Voice Prompt Template

Describe brand voice in practical terms: tone, vocabulary, and style guidelines that suit Russia-based readers. Specify target persona, reading level, and examples that blend English with Russian words like запроcу, слова, through a friendly and confident cadence. Include 5 exemplars in a single factory prompt: two warm, two assertive, one concise. Limit each line to 12–18 words and incorporate phrases that will appear on Yandex Zen cards. Ensure the prompt instructs the AI to analyze audience signals and to adjust wording via чуть-чуть simplification if engagement drops. This template will help you ответить on всем stakeholders with consistent messaging and avoid generic phrasing.

Headlines and CTA Variant Encoding

Craft headline prompts that mix benefit-led hooks with curiosity gaps. Ask for 6–9 word variants, plus 3 ultra-short CTAs (2–4 words). Require language that mirrors the Brand Voice and uses Russians words where it strengthens clarity, such as через and через короткие формулировки. Instruct the AI to produce variants that appeal to a wide range of readers, including новичок and опытный пользователь, while testing different angles: problem/solution, social proof, and time sensitivity. Ensure CTAs contain synonyms for action and urgency, but avoid overpromising. Use a simple scoring rubric and return a quick summary (саммари) of which variants performed best and why.

Template Prompt Focus Example Prompt
Brand Voice Tone, vocabulary, audience alignment Write a warm, confident product intro for a Russian audience on Yandex Zen. Include the words слова and запроcу, blend English with Russian where it enhances clarity. Provide 5 lines, each 10–14 words, that showcase a friendly yet authoritative voice and end with a soft invitation to read more.
Headlines Hook length, clarity, Zen compatibility Generate 6 headlines of 6–9 words each for a promo post. Use benefit-led and curiosity angles, one line per variant, and ensure at least one variant hints через упор на решение проблемы.
CTA Variants Action-oriented, concise, context-aware Create 4–6 CTAs (2–4 words each) for promo pages. Include кнопки like Read more or Get access, and test with a Russian flavor when appropriate. Conclude with a note on expected lift from each CTA.

Generate Zen-Focused Hooks, Openers, and Descriptions for Increased CTR

Start with a Zen hook of 6–9 words that promises clarity and quick action. Write in active voice, deliver a concrete benefit for the reader, and keep the tone calm yet compelling. Test three variants in beta on Yandex Zen and compare CTR to the baseline. With the help of chatgpt, craft hooks, openers, and descriptions that feel natural in neural networks-generated copy while staying human in tone. The best results show a solid lift in CTR within days on pages reaching millions of impressions.

Zen Hooks and Openers

Example hooks that grab attention without fluff:

Hook 1: “Calm your readers, decide faster today.”

Hook 2: “Zen clarity, zero fluff, instant action.”

Hook 3: “From noise to clarity in seconds.”

Openers that set the stage for a crisp read:

Opener 1: “One benefit. One line. Save minutes on every scroll.”

Opener 2: “In this post you’ll learn a Zen approach to copy that converts.”

Opener 3: “Skip the chatter; reveal the value in the first sentence.”

Use these in tandem with the hook to guide readers toward a single outcome, strengthening the intellect of the copy and focusing on the reader’s need.

Zen Descriptions

Description examples that expand the promise with measurable outcomes:

Description 1: “This description leans on intellect and reader value, delivering a crisp, measurable benefit in the first line–save 60 seconds per read and reduce decision fatigue. Built with chatgpt and neural networks, it maintains a calm, authoritative voice used across millions of impressions.”

Description 2: “Clear promise, concrete proof, easy action. Uses a single CTA and a concrete result to boost engagement, while avoiding fluff and keeping the usage simple and focused. Value is apparent to the reader on every side of the page.”

Description 3: “Short, strong, and repeatable. It states the outcome, hints at social proof, and invites a quick click–perfect for a fast-scroll environment and suitable for a beta rollout to measure lift before broader use.”

Localize Offers and Language for Russian Promo Page Audiences

Launch a Russian-focused variant of the main promo page (главная) now, ensuring the copy, pricing, and visuals align with local expectations. Translate the headline and benefits, show ruble prices, and provide familiar Russian payment methods. Use a localized image (картинку) that reflects life россии and deploy a Cyrillic CTA that clearly directs the next step.

Write in a concise, direct tone that resonates with Russian readers. Highlight practical value and speed, and tie benefits to задачу users face. Include the word почему to address common objections, and test two variants to determine which wording поймёт аудиторию лучше. This approach reduces cognitive load and builds trust.

Map each benefit to real use cases popular in россия: saving time, simpler checkout, and access to local support. Use примеры to illustrate outcomes, and explain what users will achieve so they поймёт quickly. Align the flow with the likely запросу users search for, so the page answers чего они хотят. This clarity boosts engagement and экономит время, supporting higher conversions.

Choose authentic visuals: select a картинку that depicts everyday life in российский контекст, with Russian alt text and typography aligned to local preferences. Localize date formats and currency display, and optimize for fast load on сети and mobile devices so users stay engaged on Zen and promo pages.

Avoid relying solely on нейросетям; combine AI with human editors to prevent ошибки. Use intelligent checks (интеллект) and standardize tone across all Russian content. Involve автора in final reviews to ensure consistency before publishing, and keep the messaging aligned across the локальные Zen placements and promo pages.

Implement a focused testing plan: run A/B tests for two localized variants, track CTR, time on page, and conversion rate, and set minimums like 2000 impressions per variant over 5–7 days. Tag sources for attribution across сети and promo partners, and aim for a 15–30% CTR uplift with a measurable конверсии lift. Tailor the test to the запросу path users follow to reach the page, and iterate quickly to keep content fresh.

Task ownership should be clear: assign автора to oversee localization, with a strict approval workflow and a short content calendar. Update pricing, promos, and banners across Yandex Zen and promo pages in sync, so through through-line remains coherent and the audience clearly sees что было обновлено и зачем.

Image Editing: Remove Unwanted Objects, Add Elements, and Move Objects Precisely

Start by selecting the unwanted object with the Lasso tool and apply Content-Aware Fill to remove it in one pass. This поиск и план for fast retouching reduces задачи and time, and инструкции этого процесса помогут you stay on track. For запросу клиента, keep a понятный чек-лист and specify what to apply where; уважай человека behind the project and follow этот принцип.

To blend edges after removal, refine with Healing Brush or Clone Stamp on a separate layer, then adjust opacity to taste. Normalize color with Curves or Color Match to prevent кожи tones from looking off. For соцсетей and тексты, keep edits subtle; this helps контента readability and audience trust. чуть-чуть more polish makes the result believable without obvious manipulation.

Adding elements: Create a new layer for added items, sketch rough placement with a soft brush, then place, rotate, and scale until it integrates. Use a layer mask to blend any hard edges. This принцип of non-destructive editing saves time when you need to revert changes later. Doing this regularly (пишем) helps you maintain a consistent style and easier iteration for задачи.

Move objects precisely: Use the Move tool with snapping to edges and guides. Turn on grid or guides alignment, and enter exact values in the transform panel for placement. Nudging with arrow keys lets you adjust by 1 px; hold Shift for 10 px steps. If you test beta features, they can offer smarter alignment, but verify results on a non-critical copy first.

On social networks (соцсетей), keep edits subtle; ensure кожи tones look natural, and текстов remain readable. When adding elements for контента, ensure they support the message and don’t distract. The goal is to enhance storytelling and audience trust; avoid obvious manipulation. This beta-tested workflow works from beta to production on Yandex Zen and promo pages.

Итог: apply минимально необходимое редактирование, чтобы сохранить доверие аудитории и соответствовать запросу (запросу) клиента. Respect the принцип of non-destructive edits; keep changes on отдельные слои, and review with нейросетью previews to ensure consistency across сетей and нижнем placements in контента. By following this план, you build a рабочий процесс that scales from beta tests to real-world content creation for promotion and Zen channels; уважай audience and the задачи of your team.

Set Up A/B Tests and Track Copy Performance Metrics

Launch a 2-variant test now: Variant A uses a benefit-focused opener and a concise CTA; Variant B uses curiosity-driven opener and a longer CTA. Split traffic 50/50, run for 10–14 days, and measure CTR as the primary KPI, with secondary metrics like time on page, scroll depth, and shares (соцсетей). Use filters (фильтры) to segment by device and geography to изучать how copy performs for different audiences. In the нижнем block of the promo page, place the most compelling line to test which wording нравятся users more. Track visual appearance (внешность) and adjust the header and callouts accordingly to improve first impressions.

Set clear thresholds and plan for faster decision-making: a lift of about 15% in CTR with p<0.05 indicates a winner. If not, продолжайте тест с небольшими изменениями. Use дзенопульс to monitor trends and quickly spot underperforming variants. Keep the test simple, and reduce noise by removing extraneous blocks that distract from the primary message.

Implementation steps

Define план and цель for the test: what user action counts as success (click, scroll, or sign-up). Create two concrete variants: A and B. Keep all elements equal except the tested copy segments. Configure tracking with unique UTM parameters and add дзенопульс events to capture on-platform engagement. Apply filters to exclude internal traffic and choose audience segments (mobile, desktop, география). Run the test for 10–14 days or until you reach the required sample size; if traffic is low, extend duration but avoid stale data. Analyze results and возьмёт победителя; implement the winning copy in the основной контент коробке.

Metrics to track and interpretation

Track CTR, CVR, and on-page signals such as time on page, scroll depth, bounce rate, and social signals (соцсетей). Compare variants by device and география using filters (фильтры). If Variant B shows a consistent 10–15% uplift in CTR across segments and dwell time increases, roll it out across pages. If gains are narrow or inconsistent, iterate with micro-variations (new headlines, different intro lines) and re-test quickly to validate the change. Use дзенопульс dashboards to keep an eye on trends and avoid overfitting to a single metric (быстро).