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How Much Do Instagram Ads Cost? A Comprehensive Guide to Instagram Advertising Costs

Start with a test budget of $15–$20 per day for 10–14 days to identify which creative and audience works best, gathering a meaningful amount of data for analysis. This approach gives you actionable insight into engagement and cost per result while keeping spending predictable. Aim your first tests at younger audiences with bold, mobile-first design and a concise message that prompts action. Costs vary by objective and placement. On average, CPM sits around $6–$12, and CPC ranges from $0.50 to $1.20, with higher numbers in competitive niches like fashion or beauty. A well-crafted design and a clear call-to-action can lift your click-through rate, making your budget spending more effectively and...