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How to Forecast Search Traffic Seasonality for SEO Planning

Forecasting Search Traffic Based on Seasonality: A Practical Guide Using Yandex Wordstat and Excel Tools Introduction: Why Traffic Forecasting Matters in SEO In SEO, one of the key skills of a strategist is not just understanding keywords or technical optimization, but knowing when to optimize and for what. Forecasting search traffic based on seasonality allows businesses to allocate resources efficiently, launch pages at the right time, and maximize visibility during high-demand periods. This article explores how to predict organic traffic using seasonal data from Yandex Wordstat, and how to apply it to large-scale keyword groups and semantic cores using Excel automation. Whether you’re managing a site with thousands of keywords...