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Crawl Budget: What It Is and Why It Matters for SEO

Crawl Budget: What It Is and Why It Matters for SEO

Recommendation: Prioritise high-value pages, manage your crawl budget by restricting crawler access to low-value URLs, and configure XML sitemaps to surface only essential content. On large websites—especially those with hundreds of thousands or millions of URLs—Googlebot can crawl only a limited subset. Crawl budget determines which URLs are discovered, crawled, and potentially indexed, and which...

SEO
12월 23, 2025
5 Ways HM Is Using AI in 2025 – A Case Study
5 Ways HM Is Using AI in 2025 – A Case Study

Implement AI-powered merchandising across campaigns to tailor offers for 3 core customer segments, running a 12-week test to boost engaging...

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12월 23, 2025
How AI and ML Are Transforming KPI Tracking
How AI and ML Are Transforming KPI Tracking

Deploy a centralized scoring dashboard that combines AI-driven anomaly detection with KPI measurement to start. This approach delivers improved accuracy...

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12월 23, 2025
PR and Content Marketing – Two Sides of the Same Coin
PR 및 콘텐츠 마케팅 – 같은 동전의 양면

Align PR and content marketing around a single, measurable core message to maximize reach across channels. This move builds branding...

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12월 23, 2025
Don’t Miss Tomorrow’s Social Media Industry News – Latest Updates
Don’t Miss Tomorrow’s Social Media Industry News – Latest Updates

Set a reminder to read tomorrow’s briefing first thing to catch the latest updates that shape social media strategy. It...

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12월 23, 2025
The Ultimate Guide to Balancing Brand and Performance Marketing
The Ultimate Guide to Balancing Brand and Performance Marketing

Recommendation: Start with a 60/40 media invest split, allocating 60% to brand-building formats and 40% to performance formats for the...

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12월 23, 2025
Power BI Heatmap Tutorial – How to Create Heatmaps with Examples
Power BI Heatmap Tutorial – How to Create Heatmaps with Examples

Start by loading a clean dataset and building a matrix where time-based columns show trends and categories describe groups. Apply...

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12월 23, 2025
Micro-conversions vs Macro-conversions – Differences and How Micro-conversions Can Support Your Business
Micro-conversions vs Macro-conversions – Differences and How Micro-conversions Can Support Your Business

Start with a two-tier metric system: implement tracking of micro-conversions alongside macro-conversions to steer decisions toward growth. This structure lets...

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12월 23, 2025
Demographic vs Psychographic Segmentation – What’s the Difference and Why It Matters
Demographic vs Psychographic Segmentation – What’s the Difference and Why It Matters

Start with demographic data to define targets, then layer psychographic insights to drive action. In a pilot study, this pairing...

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12월 23, 2025
Generative AI vs Predictive AI – Understanding the Types of AI and Their Applications
Generative AI vs Predictive AI – Understanding the Types of AI and Their Applications

Recommendation: map your goals to the right AI type; for creativity and content generation, use Generative AI; for forecasting and...

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12월 23, 2025
Low Facebook Feedback Score – Here’s How to Improve It
Low Facebook Feedback Score – Here’s How to Improve It

Reply to each request within 24 hours to achieve fewer inquiries and boost credibility on facebook. Quick, direct answers reduce...

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12월 23, 2025
노동 통계국 – 미국 노동 시장 데이터 읽는 방법
노동 통계국 – 미국 노동 시장 데이터 읽는 방법

Start by pulling the latest BLS release and capture three core figures: unemployment rate, total nonfarm payroll employment, and average...

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12월 23, 2025
통합 마케팅 및 고객 경험에 미치는 영향
통합 마케팅 및 고객 경험에 미치는 영향

Given that customers interact with brands at multiple points, integrate marketing channels to deliver a seamless experience. Map the points...

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12월 23, 2025
시간 절약, 메시징 강화 – Iterable을 위한 Grammarly AI
시간 절약, 메시징 강화 - Iterable을 위한 Grammarly AI

Start using Grammarly AI inside Iterable now to cut editing time on pages by up to 35% and speeding up...

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12월 23, 2025
2025년 제품 출시 성공 전략: 성공을 위한 단계별 가이드
2025년 제품 출시 성공 전략 – 성공을 위한 단계별 가이드

Start with 14 days of preorders and implement waitlists for early access, and pair this with a coupon to boost...

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12월 23, 2025
2025년에 앞서 나가기 위해 제가 사용하는 최고의 AI 마케팅 도구 26가지
2025년에 앞서 나가기 위해 제가 사용하는 최고의 AI 마케팅 도구 26가지

Recommendation: Implement an automated outreach stack from day one to answer faster and keep momentum. A single dashboard that covers...

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12월 23, 2025
영문 마케팅에서의 생산 개념의 의미
영문 마케팅에서의 생산 개념의 의미

Recommendation: Choose the Production Concept when you want the company that manufactures goods to move them quickly through the channel,...

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12월 23, 2025
5 Powerful Lead-Nurturing Automation Strategies You Need to Implement Now
5 Powerful Lead-Nurturing Automation Strategies You Need to Implement Now

Start with automatically scoring and routing leads based on on-site actions to quickly identify high-potential opportunities. This setup reaches the...

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12월 23, 2025
5가지 AI 가시성 도구를 사용하여 LLM 전체에서 브랜드 추적 — AI 기반 브랜드 모니터링을 위한 궁극적인 가이드
5가지 AI 가시성 도구를 사용하여 LLM 전체에서 브랜드 추적 — AI 기반 브랜드 모니터링을 위한 궁극적인 가이드

Start onboarding two AI visibility tools now to get full coverage within weeks and see tangible results. Take action by...

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12월 23, 2025
What Is Evergreen Content and How to Create It – A Practical Guide
What Is Evergreen Content and How to Create It – A Practical Guide

Recommendation: Build evergreen content that answers enduring questions and remains useful over months and years. Begin with a rigorous content...

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12월 23, 2025
그린 마케팅이란 무엇이며 오늘날 왜 그렇게 중요한가
그린 마케팅이란 무엇이며 오늘날 왜 그렇게 중요한가

Start with a transparent green marketing program anchored in verifiable data from operations; measure energy use and carbon emissions, publish...

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12월 23, 2025
디지털 마케팅을 위한 AI 에이전트 사용법 - 실용적인 가이드
디지털 마케팅을 위한 AI 에이전트 사용 방법 – 실용적인 가이드

Start a single, six-week pilot using AI agents to manage bids, budgets, and creative tests across three channels: search, social,...

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12월 23, 2025
디지털 브랜딩 vs 디지털 마케팅 – 주요 차이점 및 그 중요성
디지털 브랜딩 vs 디지털 마케팅 – 주요 차이점과 왜 중요한가

Define a brand personality before launching any campaign-driven initiative, align promotion with that identity, and you’ll see your reputation strengthen...

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12월 23, 2025
Power BI 구성 요소 및 기능 – 자세한 안내
Power BI 구성 요소 및 기능 – 자세한 안내

Begin with a focused data model in Power BI Desktop and publish a single report to the Power BI service...

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12월 23, 2025
AI 마케팅 자동화 – 2025년 최고의 가이드
AI 마케팅 자동화 – 2025년 최고의 가이드

Start by unifying customer data in a CRM and deploy real-time automation with activecampaign to convert insights into action. This...

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12월 23, 2025