Alexandra Blake, Key-g.com

Define the right, high-value action and train your team to produce written content that nudges visitors toward that goal. Set a single metric and support...

Begin with a three-part scorecard that ties spend to revenue, cost, and customers experience. Use a single language across teams to preserve alignment between marketing,...

Recommendation: Begin with a concrete approach–use blogs for quick, actionable updates and articles for in-depth analysis. This choice informs readers and helps you present the...

Start with your voice and audience, and set a precise schedule for content that matches observed peak hours across markets. For most companies, clarity of...

Implement AI-powered merchandising across campaigns to tailor offers for 3 core customer segments, running a 12-week test to boost engaging experiences by 18% and reduce...

Deploy a centralized scoring dashboard that combines AI-driven anomaly detection with KPI measurement to start. This approach delivers improved accuracy and frees teams from manual...

Lijn PR en content marketing af rond een enkel, meetbaar kernbericht om het bereik over kanalen te maximaliseren. Deze stap bouwt merkconsistentie en geeft uw product...

Set a reminder to read tomorrow’s briefing first thing to catch the latest updates that shape social media strategy. It highlights the best feature updates...

Aanbeveling: Begin met een mediabesteding split van 60/40, waarbij 60% wordt toegewezen aan brand-building formaten en 40% aan performance formaten voor de eerste 12 weken. Deze aanpak...