Alexandra Blake, Key-g.com

Start with a single, high-impact promise and test it quickly to see what moves conversions. To do this efficiently, pick one product benefit, write a...

Recommendation: Start with a reactive core that responds instantaneously to sensor signals and extend it with a lightweight learning layer. Proactively adjust actions and adjustments...

Never guess engagement patterns–download this free template and map your plan to action, starting with a one-page layout you can complete in under 20 minutes....

Build authenticity first by co-creating content with your audience and clearly reflecting your values. This approach keeps you relevant with Gen Z, who spot spin...

Start with a thorough on-page audit to set the baseline, then build an off-page plan to improve serps. This approach allows you to map each...

To convert, start by understanding your audiences and their top friction points. A focused message speaks directly to things your readers care about, and it...

Plan and schedule a skills audit for your marketing team. Analyze current capabilities, identify gaps, and assign a project to improve the most relevant areas....

Define a concise KPI framework first to guide analysis. It focuses on 3–5 metrics tied to revenue, retention, or customer value, and maps each metric...

Lets start with a clear action: pick three sectors with widespread consumer activity, then run two small pilots on apps and in-store services, and report...