Czy to ISS, czy nie? Orzecznictwo dotyczące granic

The classification of a service as an Usługa społeczeństwa informacyjnego (ISS) under EU law has profound legal implications. It determines whether a provider benefits from the harmonized rules of the E-Commerce Directive, including limited liability, freedom to operate cross-border without additional authorization, and exemption from prior authorization. However, the rise of hybrid digital platforms has blurred the lines between online intermediation and traditional, regulated services like transport and real estate.

Over the past decade, the Court of Justice of the European Union (CJEU) has been repeatedly called upon to draw this line. The results have shaped the digital regulatory landscape and clarified when a digital interface qualifies as an ISS—and when it does not.

Uber Spain (C-434/15): Platform or Transport Service?

One of the most significant rulings on the boundary between ISS and traditional services came in the Uber Spain case. Uber argued that it was merely providing an intermediation service via a mobile app connecting passengers and drivers. However, the Court disagreed.

The CJEU held that Uber’s service was not an ISS, but rather a composite service in the field of transport. The Court emphasized that Uber exercised decisive influence over the conditions under which the transport services were provided—controlling pricing, access, and quality standards.

As a result, Uber’s activities could be regulated under national transport law, and the company could not claim protection under the E-Commerce Directive. This decision highlighted that control over the core offline service may disqualify a platform from ISS status.

Airbnb Ireland (C-390/18): Digital Booking or Real Estate Intermediation?

In contrast to Uber, the Court in the Airbnb case held that the platform does qualify as an ISS. Airbnb operates an online platform allowing users to offer and book short-term accommodation. It does not, however, manage the accommodation, set prices, or control the conditions of service.

The CJEU ruled that Airbnb acts independently of the providers of the accommodation services and merely provides a neutral digital intermediation tool. Thus, Airbnb benefits from the protections of the E-Commerce Directive and cannot be subjected to additional licensing requirements (such as a real estate broker license) under national law unless justified by specific EU-accepted derogations.

This ruling affirmed that passive or neutral platforms that do not shape or control the offline service typically fall within the definition of ISS.

Association for the Protection of Copyright v YouTube (C-682/18): Hosting or Promoting Content?

The YouTube case addressed another aspect of ISS boundaries—liability and classification of content-sharing platforms. YouTube offers users the ability to upload, view, and share videos. The question was whether such a service provider should be considered merely a hosting platform (ISS) or whether its activities went beyond that.

The CJEU held that YouTube qualifies as an ISS, enjoying the liability exemption under Article 14 of the E-Commerce Directive, provided that it acts neutrally and does not have actual knowledge of illegal content. However, platforms risk losing that protection if they actively curate, promote, or organize content in a way that goes beyond passive hosting.

This case clarified the importance of the “neutrality” criterion in maintaining ISS classification and enjoying limited liability protections.

Key Legal Principles for ISS Qualification

Across these rulings, a number of legal criteria have emerged for determining whether a service qualifies as an ISS:

1. Autonomy from the underlying service: A digital platform that operates independently from the physical service (accommodation, transport, etc.) is more likely to be classified as an ISS.
2. Control and influence: Platforms that exert control over pricing, contractual conditions, or the execution of the underlying service may be reclassified under the relevant sectoral regulations.
3. Neutral intermediation: Status ISS zależy w dużym stopniu od tego, czy platforma działa jako neutralny kanał, czy odgrywa aktywną rolę w kształtowaniu oferty handlowej.
4. Działalność gospodarcza i wynagrodzenie: Nawet usługi bezpłatne mogą kwalifikować się jako ISS, jeśli są oferowane w kontekście działalności komercyjnej, zazwyczaj finansowanej z reklam lub prowizji.

Implikacje dla przedsiębiorstw i organów regulacyjnych

Dla firm cyfrowych prawidłowa klasyfikacja jako ISS determinuje oba obowiązujące ramy regulacyjne i zakres ekspozycja na odpowiedzialność. Przedsiębiorstwa muszą dokładnie ocenić stopień swojego zaangażowania w elementy offline usługi, którą ułatwiają.

Tymczasem organy regulacyjne muszą zachować równowagę między ochroną konsumentów a poszanowaniem swobód gwarantowanych dyrektywą o handlu elektronicznym i zasadą kraju pochodzenia.

Wnioski

Granice usług społeczeństwa informacyjnego pozostają kluczową kwestią w regulacjach cyfrowych. Chociaż TSUE dostarczył cennych wyjaśnień, pojawienie się nowych hybrydowych modeli biznesowych – szczególnie w obszarze sztucznej inteligencji, pracy na zlecenie i gospodarki platformowej – będzie nadal testować granice tej definicji.

Prawnicy muszą być na bieżąco z tymi zmianami i przeprowadzać klientów przez niuanse dotyczące tego, co kwalifikuje się jako ISS, a co nie.