Alexandra Blake, Key-g.com

Define the right, high-value action and train your team to produce written content that nudges visitors toward that goal. Set a single metric and support...

Comece com uma pontuação de três partes que associe gastos a receita, custo e experiência do cliente. Use um único idioma entre as equipes para preservar o alinhamento entre marketing,...

Recommendation: Begin with a concrete approach–use blogs for quick, actionable updates and articles for in-depth analysis. This choice informs readers and helps you present the...

Start with your voice and audience, and set a precise schedule for content that matches observed peak hours across markets. For most companies, clarity of...

Implementar merchandising com IA em campanhas para personalizar ofertas para 3 segmentos de clientes principais, executando um teste de 12 semanas para impulsionar experiências envolventes em 18% e reduzir...

Deploy a centralized scoring dashboard that combines AI-driven anomaly detection with KPI measurement to start. This approach delivers improved accuracy and frees teams from manual...

Alinhe as RP e o marketing de conteúdo em torno de uma única mensagem central e mensurável para maximizar o alcance em todos os canais. Esta medida constrói a consistência da marca e dá ao seu produto...

Set a reminder to read tomorrow’s briefing first thing to catch the latest updates that shape social media strategy. It highlights the best feature updates...

Recommendation: Start with a 60/40 media invest split, allocating 60% to brand-building formats and 40% to performance formats for the first 12 weeks. This approach...