Blogue

Orçamento de Crawl: O Que É e Por Que Importa para SEO

Orçamento de Crawl: O Que É e Por Que Importa para SEO

Recomendação: priorize páginas de alto valor, gerencie seu orçamento de rastreamento restringindo o acesso do rastreador a URLs de baixo valor e configure sitemaps XML para apresentar apenas conteúdo essencial. Em sites grandes —especialmente aqueles com centenas de milhares ou milhões de URLs— o Googlebot pode rastrear apenas um subconjunto limitado. O orçamento de rastreamento determina quais URLs são descobertos, rastreados e potencialmente indexados, e quais...

SEO
Dezembro 23, 2025
5 Maneiras como a HM Está a Usar IA em 2025 – Um Estudo de Caso
5 Formas como a HM Está a Usar IA em 2025 – Um Estudo de Caso

Implement AI-powered merchandising across campaigns to tailor offers for 3 core customer segments, running a 12-week test to boost engaging...

Blogue
Dezembro 23, 2025
Como a IA e o ML Estão a Transformar o Acompanhamento de KPIs
Como a IA e o ML Estão a Transformar o Acompanhamento de KPIs

Deploy a centralized scoring dashboard that combines AI-driven anomaly detection with KPI measurement to start. This approach delivers improved accuracy...

Blogue
Dezembro 23, 2025
RP e Marketing de Conteúdo – Duas Faces da Mesma Moeda
RP e Marketing de Conteúdo – Duas Faces da Mesma Moeda

Align PR and content marketing around a single, measurable core message to maximize reach across channels. This move builds branding...

Blogue
Dezembro 23, 2025
Don’t Miss Tomorrow’s Social Media Industry News – Latest Updates
Don’t Miss Tomorrow’s Social Media Industry News – Latest Updates

Set a reminder to read tomorrow’s briefing first thing to catch the latest updates that shape social media strategy. It...

Blogue
Dezembro 23, 2025
The Ultimate Guide to Balancing Brand and Performance Marketing
The Ultimate Guide to Balancing Brand and Performance Marketing

Recommendation: Start with a 60/40 media invest split, allocating 60% to brand-building formats and 40% to performance formats for the...

Blogue
Dezembro 23, 2025
Power BI Heatmap Tutorial – How to Create Heatmaps with Examples
Power BI Heatmap Tutorial – How to Create Heatmaps with Examples

Start by loading a clean dataset and building a matrix where time-based columns show trends and categories describe groups. Apply...

Blogue
Dezembro 23, 2025
Micro-conversions vs Macro-conversions – Differences and How Micro-conversions Can Support Your Business
Micro-conversions vs Macro-conversions – Differences and How Micro-conversions Can Support Your Business

Start with a two-tier metric system: implement tracking of micro-conversions alongside macro-conversions to steer decisions toward growth. This structure lets...

Blogue
Dezembro 23, 2025
Demographic vs Psychographic Segmentation – What’s the Difference and Why It Matters
Demographic vs Psychographic Segmentation – What’s the Difference and Why It Matters

Start with demographic data to define targets, then layer psychographic insights to drive action. In a pilot study, this pairing...

Blogue
Dezembro 23, 2025
Generative AI vs Predictive AI – Understanding the Types of AI and Their Applications
Generative AI vs Predictive AI – Understanding the Types of AI and Their Applications

Recommendation: map your goals to the right AI type; for creativity and content generation, use Generative AI; for forecasting and...

Blogue
Dezembro 23, 2025
Low Facebook Feedback Score – Here’s How to Improve It
Low Facebook Feedback Score – Here’s How to Improve It

Reply to each request within 24 hours to achieve fewer inquiries and boost credibility on facebook. Quick, direct answers reduce...

Blogue
Dezembro 23, 2025
Bureau of Labor Statistics – How to Read US Labor Market Data
Bureau of Labor Statistics – How to Read US Labor Market Data

Start by pulling the latest BLS release and capture three core figures: unemployment rate, total nonfarm payroll employment, and average...

Blogue
Dezembro 23, 2025
Integrated Marketing and Its Impact on Customer Experience
Integrated Marketing and Its Impact on Customer Experience

Given that customers interact with brands at multiple points, integrate marketing channels to deliver a seamless experience. Map the points...

Blogue
Dezembro 23, 2025
Saving Time, Strengthening Messaging – Grammarly AI for Iterable
Saving Time, Strengthening Messaging – Grammarly AI for Iterable

Start using Grammarly AI inside Iterable now to cut editing time on pages by up to 35% and speeding up...

Blogue
Dezembro 23, 2025
Nail Your Product Launch in 2025 – A Step-by-Step Guide to Success
Navegue no Lançamento do Seu Produto em 2025 – Um Guia Passo a Passo para o Sucesso

Start with 14 days of preorders and implement waitlists for early access, and pair this with a coupon to boost...

Blogue
Dezembro 23, 2025
26 Melhores Ferramentas de Marketing com IA que Uso para Me Destacar em 2025
26 Melhores Ferramentas de Marketing com IA que Uso para Me Destacar em 2025

Recommendation: Implement an automated outreach stack from day one to answer faster and keep momentum. A single dashboard that covers...

Blogue
Dezembro 23, 2025
Significado do Conceito de Produção no Marketing Inglês
Significado do Conceito de Produção no Marketing Inglês

Recommendation: Choose the Production Concept when you want the company that manufactures goods to move them quickly through the channel,...

Blogue
Dezembro 23, 2025
5 Powerful Lead-Nurturing Automation Strategies You Need to Implement Now
5 Powerful Lead-Nurturing Automation Strategies You Need to Implement Now

Start with automatically scoring and routing leads based on on-site actions to quickly identify high-potential opportunities. This setup reaches the...

Blogue
Dezembro 23, 2025
5 AI Visibility Tools to Track Your Brand Across LLMs — Ultimate Guide to AI-Powered Brand Monitoring
5 AI Visibility Tools to Track Your Brand Across LLMs — Ultimate Guide to AI-Powered Brand Monitoring

Start onboarding two AI visibility tools now to get full coverage within weeks and see tangible results. Take action by...

Blogue
Dezembro 23, 2025
What Is Evergreen Content and How to Create It – A Practical Guide
What Is Evergreen Content and How to Create It – A Practical Guide

Recommendation: Build evergreen content that answers enduring questions and remains useful over months and years. Begin with a rigorous content...

Blogue
Dezembro 23, 2025
O que é Marketing Verde e Por que é Tão Importante Hoje
O que é Marketing Verde e Por que é Tão Importante Hoje

Start with a transparent green marketing program anchored in verifiable data from operations; measure energy use and carbon emissions, publish...

Blogue
Dezembro 23, 2025
How to Use AI Agents for Digital Marketing – A Practical Guide
How to Use AI Agents for Digital Marketing – A Practical Guide

Start a single, six-week pilot using AI agents to manage bids, budgets, and creative tests across three channels: search, social,...

Blogue
Dezembro 23, 2025
Digital Branding vs Digital Marketing – Key Differences and Why They Matter
Digital Branding vs Digital Marketing – Key Differences and Why They Matter

Define a brand personality before launching any campaign-driven initiative, align promotion with that identity, and you’ll see your reputation strengthen...

Blogue
Dezembro 23, 2025
Power BI Components and Features – An In-Depth Guide
Power BI Components and Features – An In-Depth Guide

Begin with a focused data model in Power BI Desktop and publish a single report to the Power BI service...

Blogue
Dezembro 23, 2025
AI Marketing Automation – The Ultimate Guide for 2025
AI Marketing Automation – The Ultimate Guide for 2025

Start by unifying customer data in a CRM and deploy real-time automation with activecampaign to convert insights into action. This...

Blogue
Dezembro 23, 2025