Блог

Бюджет сканирования: что это такое и почему это важно для SEO

Бюджет сканирования: что это такое и почему это важно для SEO

Рекомендация: Расставьте приоритеты для страниц с высокой ценностью, управляйте своим бюджетом сканирования, ограничивая доступ сканера к URL-адресам с низкой ценностью, и настройте XML-карты сайта, чтобы отображать только важный контент. На больших веб-сайтах — особенно на тех, которые содержат сотни тысяч или миллионы URL-адресов — Googlebot может сканировать только ограниченную подвыборку. Бюджет сканирования определяет, какие URL-адреса будут обнаружены, просканированы и потенциально проиндексированы, а какие...

SEO
Декабрь 23, 2025
What Is Consumer Behavior? A Practical Guide to Buying Decisions
What Is Consumer Behavior? A Practical Guide to Buying Decisions

To begin, identify the four stages: recognition of a need triggers information search, information gathering follows, evaluation of options compares...

Блог
Декабрь 23, 2025
TV Show Marketing in 2024 – A Complete Guide to Promotion and Growth
Маркетинг телешоу в 2024 году — Полное руководство по продвижению и росту

Recommendation: Launch with a 90-day sprint. A simple mask helps teams hide inefficiencies; pair services with a tight content plan,...

Блог
Декабрь 23, 2025
What Is Interactive Content? 15 Types You Can Create to Boost Engagement
What Is Interactive Content? 15 Types You Can Create to Boost Engagement

Start with a clear goal: choose one powerful interactive format that fits your audience and your online outcome, then test...

Блог
Декабрь 23, 2025
Product Recommendations – How to Personalize and Boost Conversions
Product Recommendations – How to Personalize and Boost Conversions

Start with a powerful, data-driven recommender powered by algorithms that analyze history, needs, and on-site actions to deliver personalized experiences...

Блог
Декабрь 23, 2025
Segmentation in 2025 – Strategies, Tips & Tools for Marketers
Segmentation in 2025 – Strategies, Tips & Tools for Marketers

Build segmentation around psychographics, not only demographics. Define a form for each persona that captures opinions, values, and the choices...

Блог
Декабрь 23, 2025
Before You Write – How to Choose the Right Blog Topic
Before You Write – How to Choose the Right Blog Topic

Compile a shortlist of five topic ideas and validate them with quick keyword checks. Pair each idea with a clear...

Блог
Декабрь 23, 2025
Mastering Content Marketing in 2025 – A Comprehensive Guide to Modern Strategy
Mastering Content Marketing in 2025 – A Comprehensive Guide to Modern Strategy

Begin with a clear mission: identify your audience segments, preferred formats, and a план for the next 90 days. This...

Блог
Декабрь 23, 2025
Ценность контент-маркетинга – как он стимулирует рост, рентабельность инвестиций и вовлеченность
Ценность контент-маркетинга – как он стимулирует рост, ROI и вовлеченность

Start with a concrete goal: set a quarterly target for qualified leads generated by content, then ensure every article, guide,...

Блог
Декабрь 23, 2025
Performance Marketing – Полное руководство 2025 года – Стратегии, тактики и лучшие практики
Performance Marketing – Полное руководство 2025 года – Стратегии, тактики и лучшие практики

Start with a test-and-scale plan: allocate 20% of your media budget to experimentation this quarter, and track the percentage of...

Блог
Декабрь 23, 2025
Лучшие инструменты для оптимизации контента — повысьте SEO и конверсии
Лучшие инструменты оптимизации контента – повысьте SEO и конверсию

In-house teams should adopt a focused toolkit with a couple of core content optimization tools that cover analyzing content performance,...

Блог
Декабрь 23, 2025
Лучшее коммерческое программное обеспечение для управления недвижимостью
Лучшее коммерческое программное обеспечение для управления недвижимостью

Start with a platform that combines leasing, maintenance, and accounting in one cloud solution to cut admin time by 40-50%...

Блог
Декабрь 23, 2025
Контент-маркетинг против цифрового маркетинга – ключевые различия
Контент-маркетинг против цифрового маркетинга – ключевые различия

Recommendation: start by building your brand through a 90-day content plan that keeps your audience engaging. This approach is not...

Блог
Декабрь 23, 2025
Digital Marketing Salary 2026 – How Much Can You Earn and What Influences Your Pay
Digital Marketing Salary 2026 – How Much Can You Earn and What Influences Your Pay

Aim for roles that emphasize automation and analytics literacy to boost your gain in earnings along the way. Build a...

Блог
Декабрь 23, 2025
2025 Digital Marketing Trends Guide – What Marketers Need to Know
2025 Digital Marketing Trends Guide – What Marketers Need to Know

Recommendation: Run a 6-week pilot to validate channel mix and creative formats. Allocate budget with a clear split: 40% paid...

Блог
Декабрь 23, 2025
How to Become a Google Ads Specialist in 2025 – Certifications and Career Scope
How to Become a Google Ads Specialist in 2025 – Certifications and Career Scope

Get Google Ads Certification today to anchor your career with a verifiable credential that meaningfully differentiates you. For an experienced...

Блог
Декабрь 23, 2025
AI Product Videos for E-Commerce Pros – Use Cases, Tools, and Best Practices
AI Product Videos for E-Commerce Pros – Use Cases, Tools, and Best Practices

Create a 30–60 second AI product video for your top 10 SKUs in batch today. This quick format accelerates testing,...

Блог
Декабрь 23, 2025
Macro vs Micro Conversions – What’s the Difference?
Macro vs Micro Conversions – What’s the Difference?

Define macro and micro conversions and align them with your long-term objectives. Map each goal to user sessions and the...

Блог
Декабрь 23, 2025
High-Converting Websites – Turn Visitors Into Customers with Proven Conversion Tactics
High-Converting Websites – Turn Visitors Into Customers with Proven Conversion Tactics

Start with a single hero that communicates your value in the first three seconds and pairs with a primary CTA...

Блог
Декабрь 23, 2025
Why Doctors Need a Strong Online Presence in Digital Marketing
Why Doctors Need a Strong Online Presence in Digital Marketing

Launch a mobile-friendly, physician-owned landing page and set up your Google Business Profile today. This quick action places your practice...

Блог
Декабрь 23, 2025
Marketing Analytics Trends 2026 – AI-Driven Dashboards, Reporting, and Decision-Making
Marketing Analytics Trends 2026 – AI-Driven Dashboards, Reporting, and Decision-Making

Recommendation: build a single platform that hosts AI-driven dashboards with granularity to 5-minute intervals and downloaded reports for stakeholders. Build...

Блог
Декабрь 23, 2025
7 Ways McDonald’s Marketing Strategy Drives Global ROI
7 Ways McDonald’s Marketing Strategy Drives Global ROI

Launch a 5-market pilot in Q3 to align offerings, pricing, and media with local segments and track ROI within 8...

Блог
Декабрь 23, 2025
Best Ad Library Saving Tool – Save, Download, and Share Ad Libraries
Best Ad Library Saving Tool – Save, Download, and Share Ad Libraries

Choose a chrome-based tool that saves ad libraries with one-click capture, batch export, and secure sharing. It should support CSV...

Блог
Декабрь 23, 2025
How to Become a Product Marketing Manager – A Practical Step-by-Step Career Guide
How to Become a Product Marketing Manager – A Practical Step-by-Step Career Guide

Begin with internships in product teams to prove you can translate customer signals into practical actions. A candidate who shows...

Блог
Декабрь 23, 2025
What Is Inbound Marketing? A Definitive Guide
What Is Inbound Marketing? A Definitive Guide

Define a clear цель and build your plan around the audience’s needs. The термин инбаунд-маркетинга describes attracting customers with valuable...

Блог
Декабрь 23, 2025