Блог

Бюджет сканирования: что это такое и почему это важно для SEO

Бюджет сканирования: что это такое и почему это важно для SEO

Рекомендация: Расставьте приоритеты для страниц с высокой ценностью, управляйте своим бюджетом сканирования, ограничивая доступ сканера к URL-адресам с низкой ценностью, и настройте XML-карты сайта, чтобы отображать только важный контент. На больших веб-сайтах — особенно на тех, которые содержат сотни тысяч или миллионы URL-адресов — Googlebot может сканировать только ограниченную подвыборку. Бюджет сканирования определяет, какие URL-адреса будут обнаружены, просканированы и потенциально проиндексированы, а какие...

SEO
Декабрь 23, 2025
AI vs Machine Learning – Key Differences and Practical Uses
AI vs Machine Learning – Key Differences and Practical Uses

Start with a concrete plan: define the objective, select AI or ML accordingly, and run a small automated pilot before...

Блог
Декабрь 23, 2025
Paid vs Performance Marketing – Key Differences, Strategies, and ROI
Paid vs Performance Marketing – Key Differences, Strategies, and ROI

Recommendation: Start with a small, cost-effective pilot in one channel, time-bound and trackable, to learn what works before scaling across...

Блог
Декабрь 23, 2025
Growing a Digital Marketing Agency – 9 Effective Tips from Experts
Growing a Digital Marketing Agency – 9 Effective Tips from Experts

Register your agency and publish clear fees in your service packages within the first week. A transparent offer reduces negotiation...

Блог
Декабрь 23, 2025
Top 10 Real Estate Marketing Trends in 2025 – Strategies to Succeed
Top 10 Real Estate Marketing Trends in 2025 – Strategies to Succeed

Start with a powerful plan: combine video-first listings, 3D floor plans, and precise messaging to move visitors toward inquiries. For...

Блог
Декабрь 23, 2025
Major Factors Influencing Consumer Behavior – Key Insights for Marketers
Major Factors Influencing Consumer Behavior – Key Insights for Marketers

Align your messaging with customers’ pain points during the buying journey to boost conversion. Use data to back claims, address...

Блог
Декабрь 23, 2025
Ecommerce vs Dropshipping – How They Compare
Ecommerce vs Dropshipping – How They Compare

Start with a specialized niche and test a dropshipping approach to keep initial risk lower while you validate demand; this...

Блог
Декабрь 23, 2025
The Neuroscience of Storytelling – How Stories Engage the Brain
The Neuroscience of Storytelling – How Stories Engage the Brain

Recommendation Your readers cant ignore a clearly framed problem. Present a real challenge your audience faces, then offer a practical...

Блог
Декабрь 23, 2025
25 Content Marketing Ideas to Try With Examples
25 Content Marketing Ideas to Try With Examples

Start with a 30-day content sprint: publish 1 asset per day, mix formats (blogs, short videos, and a live webinar),...

Блог
Декабрь 23, 2025
Традиционный маркетинг против цифрового маркетинга – объяснены плюсы и минусы
Традиционный маркетинг против цифрового маркетинга — объясняются плюсы и минусы

Recommendation: start with a blended strategy that prioritizes online impact while sustaining local print presence. Use online channels to measure...

Блог
Декабрь 23, 2025
Стратегия данных первой стороны – разработка маркетингового плана, ориентированного на клиента и соблюдающего принципы конфиденциальности
Стратегия данных первой стороны — разработка маркетингового плана, ориентированного на клиента и соблюдающего принципы конфиденциальности

Recommendation: Build a single, consent-driven data core that powers customer-centric marketing with respect for privacy and regulations. Capture de-identified preferences,...

Блог
Декабрь 23, 2025
Top 20 Marketing Software Tools – How to Choose the Right One
Топ-20 маркетинговых программных инструментов – как выбрать подходящий

Start with an account-based tool that supports targeted outreach and popup capture. Run a 30-day pilot with a small team...

Блог
Декабрь 23, 2025
Facebook Feedback Score – What It Is, Why It Matters, and How to Improve It
Facebook Feedback Score – What It Is, Why It Matters, and How to Improve It

Audit your last six months of feedback and set a 30-day action plan to raise your full Facebook Feedback Score....

Блог
Декабрь 23, 2025
Product Marketing vs Product Management – What’s the Difference? A Quick Guide
Product Marketing vs Product Management – What’s the Difference? A Quick Guide

Recommendation: Define success as a split: Product Management owns solving the right problem, while Product Marketing makes sure customers understand...

Блог
Декабрь 23, 2025
How to Schedule Instagram Posts – 3 Best Ways for 2025
How to Schedule Instagram Posts – 3 Best Ways for 2025

Start with an ai-powered scheduler and plan your Instagram posts at least two weeks ahead to lock in quality from...

Блог
Декабрь 23, 2025
8 Best Social Media Automation Tools in 2026 for Smarter Marketing
8 Best Social Media Automation Tools in 2026 for Smarter Marketing

Recommendation: Start with a single automation hub that handles posting, scheduling, and analytics, then add targeted tools to cover niches....

Блог
Декабрь 23, 2025
Lead Nurturing – Turn Prospects into Customers with Tactics
Lead Nurturing – Turn Prospects into Customers with Tactics

Recommendation: Start integrating a mapped buying path with automated nurture sequences that convert prospects at each level of interest, using...

Блог
Декабрь 23, 2025
Как Conversation Intelligence преображает ваш клиентский опыт
Как Conversation Intelligence преображает ваш клиентский опыт

Start with real-time scorecards and guided pitches to raise the quality of every conversation. This approach enables teams to capture...

Блог
Декабрь 23, 2025
Master Sales Prospecting – Proven Tips, Tools & Techniques That Work
Master Sales Prospecting – Proven Tips, Tools & Techniques That Work

Identify your top 5 ICPs today and build a high-potential outreach plan on your platform. A precise target set shortens...

Блог
Декабрь 23, 2025
The Ultimate Guide to Creating a Winning AI Content Strategy in 2026
The Ultimate Guide to Creating a Winning AI Content Strategy in 2026

Begin with a concrete recommendation: map three audience-centric content streams and lock in a rapid approvals workflow. For each stream,...

Блог
Декабрь 23, 2025
Content Metrics That Will Matter in 2026 – It’s Not Just Traffic
Content Metrics That Will Matter in 2026 – It’s Not Just Traffic

Set a retention target for every piece: 2.5–3.5 minutes of reading time and 20–30% of readers returning within 14 days....

Блог
Декабрь 23, 2025
How to Start a Digital Marketing Agency in 2025 – Costs and Startup Estimates
How to Start a Digital Marketing Agency in 2025 – Costs and Startup Estimates

Recommendation: Begin with a clean, offering that has a tight scope, then validate it in one instance by taking on...

Блог
Декабрь 23, 2025
Маркетинговая стратегия Dunkin' Donuts – Глубокий анализ роста, кампаний и цифровых тактик
Маркетинговая стратегия Dunkin' Donuts – глубокий анализ роста, кампаний и цифровых тактик

Recommendation: accelerate penetration in the morning commuters segment by pairing a free sample with a simple mobile signup at the...

Блог
Декабрь 23, 2025
Case Studies – Real-World Results from Industry Leaders
Примеры из практики – Результаты из реального мира от лидеров отрасли

Begin with a 90-day rollout across three leading e-commerce stores to validate impact quickly and meet budget targets. This concrete...

Блог
Декабрь 23, 2025
LinkedIn X-Ray Search – Uncovering the Hidden LinkedIn Profiles
LinkedIn X-Ray Search – Uncovering the Hidden LinkedIn Profiles

Recommendation: Start with a focused Google dork to reveal LinkedIn profiles: site:linkedin.com/in inurl:in intitle:CEO OR intitle:Director OR intitle:Head OR intitle:Manager....

Блог
Декабрь 23, 2025