LOVED Product Marketing Workshop – Essential Strategies for Growth

Start with a concrete recommendation: map your markets, run an economic analysis, and apply two foundational frameworks for positioning and demand generation. Build a case for investing in three growth levers, and set a 60-day dashboard to track activation, engagement, and revenue signs. Define what what success looks like and align teams around clear ownership.

Within this workshop, youll analyze lessons from real case studies across markets, extracting actionable information and deep understanding of customer segments.

Turn insights into action with a practical playbook: set two campaigns, map content to buyer stages, and unlock growth by testing price and packaging changes. Design tests that reveal the difference between good signals and noise.

Base decisions on judgment and data: build a lean measurement plan and track metrics such as CAC, LTV, activation, and churn, adjusting weekly.

Each of the courses in the program provides what teams need to stay competitive in a connected world.

LOVED Product Marketing Workshop: Key Growth Strategies; Download

Begin with a focused 6-week sprint that maps growth opportunities, defines the target segments, and sets 3 measurable KPIs. Use a hands-on, cross-functional format to involve professionals across product, marketing, sales, and technical teams. This approach yields great alignment and fast feedback loops.

Adopt a concise framework: discovery, positioning, activation, and optimization. These steps translate into a crisp set of playbooks, materials, and success metrics, including choices across channels. Run hands-on labs to validate messaging with real user feedback and track opportunities across channels.

Choose a platform mix that fits your budget: email, content hub, SEM, and paid social. Compare options across fees, activation speed, and reliability. For a small team, start with two core channels and scale to three as you prove ROI. Materials include a lightweight content pack and a lean analytics dashboard.

Use simple analytics to quantify impact: funnel conversion, activation rate, churn signals. Use a 4-quarter plan, tracking opportunities across the years, and set targets by quarter. The materials deliver a one-page KPI sheet and a 2-page framework overview to share with the team.

Incorporate the siddhartha mindset: focus on clarity, balance, and practical learning in every decision. The learning from siddhartha guides you to keep messages tight while maintaining depth of analysis across the team.

A difference emerges and opportunities expand when you align across roles, win others over with concrete results, and tighten the format around what truly moves the funnel. This approach supports a cross-functional team to drive scale and measurable success.

Download the companion workbook here to apply the playbooks directly: templates for the discovery brief, the activation checklist, and the quarterly review. These resources support a hands-on, technical, and strategic cadence that maintains momentum across team roles and fees.

LOVED Product Marketing Workshop: Growth Strategy Highlights

Start with the hands-on online core program guided by akshita to scale your product marketing in a strategic way. youll begin with a focused market assessment, define a measurable objective, and draft a 90-day action plan you can implement immediately.

Core components include value messaging, audience areas, and experiments like A/B tests that yield opportunities.

Tuition is transparent, with a pace that fits busy professionals; the program awards certificates, including a foundational certificate, and offers certificates at milestones to recognize progress.

Studies from global markets inform the lessons and provide concrete how-tos you can apply to your own roadmap.

With this framework, youll craft a cross-functional growth plan that scales across areas like acquisition, activation, and retention, even as you balance budget.

Online access keeps you connected to resources, peers, and professionals; youll build a value-driven toolkit you can reuse in future programs.

Target Audience and Buyer Personas

Define your primary buyer persona in 48 hours by finishing a concise analysis of goals, roles, and buying triggers.

Run an expert-led research process across areas such as product management, sales, marketing, and customer success to capture their real workflows. Use practical design to translate findings into tangible personas that guide messaging and position.

This framework helps professionals across product, sales, marketing, and customer success align their efforts.

• Know their goals and pain points: identify what success looks like for each persona and what obstacles stand in the way.
• Document role and position: include job title, responsibilities, influence in decisions, and buying authority.
• Capture the voice: record a short video interview to preserve language, tone, and context for content and scripts.
• Map buying criteria and workflows: outline budgets, timelines, approval flows, and how decisions are made by their management and team.
• Link to your design and materials: align messaging, assets, and channels with each persona’s preferred touchpoints.
• Assess a tool and fees: note which tool you use, the costs, and choose options with sensible fees to keep the process practical.

Teams know the path to alignment once personas are shared across management, sales, and marketing.

Document the findings in a format that teams can act on effectively.

Share persona profiles with the team to scale impact across the world.

Product Positioning for Quick Adoption

Create a one-sheet that defines your position across global markets: state the core benefit, your ideal buyer, and the proof that drives quick adoption.

Base the messaging on three practical concepts: clear value, fast onboarding, and visible results from day one. Align your design and learning assets to the pace buyers expect, and maintain a sharp view of how messages perform even between touchpoints.

Identify factors that shape adoption in markets worldwide: segment needs, channel dynamics, and proof quality. Use case data to validate claims, drawing from источник to support your position in each region and to tailor open, regionally relevant messages.

Craft a repeatable process: live tests, quick iterations, and a clear one-sheet as the source of truth for the team. This approach helps marketers deliver concise, persuasive messages that move fast across contexts.

Drive action by enrolling marketers from product, sales, and growth squads; align on a shared view of the core offer, and use the one-sheet to communicate position across markets. Track outcomes and adjust concurrently to keep pace and momentum.

Channel Strategy: Owned, Earned, and Paid Media

Start with a baseline: allocate 40% Owned, 30% Earned, and 30% Paid of your quarterly budget, and set clear goals for each channel. This distribution reflects foundational fundamentals of channel strategy and helps you compare sources of demand across markets and between campaigns. Where you want to win is aligning budgets with milestones and audience touchpoints; youll see the impact in conversion quality and pipeline velocity.

Owned media includes your website, blog, email program, apps, and other assets you control. Build a content stack that lasts beyond a single campaign: publish 1–2 posts weekly, produce a flagship evergreen guide, and send a monthly newsletter to stay top of mind. Adopt best practices for SEO and conversion to maximize each owned asset.

Earned media hinges on stories, credibility, and relationships. Cultivate coverage with journalists, secure guest articles, and pursue influencer mentions in relevant markets. Create a quarterly PR plan that maps to your goals and track sources of coverage. Use judgment to decide which outlets fit your audience and where to invest effort.

Paid media plan: set a test budget of 20–30% of total, run 2–4 experiments per month, and use retargeting to improve CAC. Choose formats by objective: search ads for direct response, social video for awareness, display for upper-funnel. Monitor ROAS and CPA; adjust bids weekly to maintain momentum and stay aligned with pace. If you want to move quickly, maintain a disciplined testing cadence and prune underperformers fast.

Measurement and integration: use a unified attribution approach, tag assets with UTM sources, maintain a single dashboard, and ensure consistent messaging across channels between Owned, Earned, and Paid. This structure supports your journey toward clearer insights and faster iteration.

Foundational assets and prerecorded content: invest in evergreen assets that can be repurposed across channels; prerecorded webinars and tutorials convert to clips for social, email, and events. Update assets quarterly to reflect current positioning and feedback from markets.

Lessons for professionals: years of practice show that professionals who master channel strategy stay aligned with goals. In the LOVED course, masters share proven templates youll adapt to your markets; online resources help you measure sources and pace your evolution.

Messaging that Converts: Value Propositions and CTAs

Start with a tight value proposition that promises a measurable outcome and pair it with a single, action-driven CTA. For example: “Increase qualified sales opportunities by 25% in 90 days” and a CTA like “Learn how.”

Fundamentals of a converting message: state the outcome, specify the audience, show proof, and present the path to action. Use a four-part framework: outcome, method, proof, next step. This approach scales across segments and geographies, from online ads to live webinars and on-demand courses. Consider factors such as audience intent, channel mix, and timing to sharpen precision.

CTAs should mirror the value prop and be precise: an effective CTA such as “Contact us to start your 14-day pilot,” or “Learn how to implement in 7 days.” Place CTAs right after the core benefit, on both landing pages and email headers. The same message works across online campaigns, prerecorded videos, and live sessions.

Measure impact between campaigns over years by tracking consistent metrics; adopt a quarterly cadence to compare global regions, across paid and organic channels, and across the world. For training offerings, display tuition and fees upfront to reduce friction and improve enrollment. Run a two-week test across three channels and optimize in days 1–3, then iterate in days 4–7 to drive lift in sales and lead quality. Involve sales management to ensure the messaging aligns with field realities and accelerates adoption.

To scale, standardize your messaging and translate core value propositions for global audiences. Open with a compelling benefit, then guide readers through a simple decision path: a 60-minute discovery, a short trial, and a direct contact. Use live and on-demand formats to reach different buyer journeys and learn from each interaction so you can refine the proposition across markets and time.