Blogg

Crawl Budget: What It Is and Why It Matters for SEO

Crawl Budget: What It Is and Why It Matters for SEO

Rekommendation: Prioritera sidor med högt värde, hantera din genomsökningsbudget genom att begränsa crawleråtkomst till URL:er med lågt värde och konfigurera XML-sitemaps för att bara visa viktigt innehåll. På stora webbplatser – särskilt de med hundratusentals eller miljontals URL:er – kan Googlebot bara genomsöka en begränsad delmängd. Genomsökningsbudgeten avgör vilka URL:er som upptäcks, genomsöks och potentiellt indexeras, och vilka...

SÖKMOTOROPTIMERING
december 23, 2025
5 Ways HM Is Using AI in 2025 – A Case Study
5 Sätt HM Använder AI år 2025 – En Fallstudie

Implement AI-powered merchandising across campaigns to tailor offers for 3 core customer segments, running a 12-week test to boost engaging...

Blogg
december 23, 2025
How AI and ML Are Transforming KPI Tracking
How AI and ML Are Transforming KPI Tracking

Deploy a centralized scoring dashboard that combines AI-driven anomaly detection with KPI measurement to start. This approach delivers improved accuracy...

Blogg
december 23, 2025
PR and Content Marketing – Two Sides of the Same Coin
PR and Content Marketing – Two Sides of the Same Coin

Align PR and content marketing around a single, measurable core message to maximize reach across channels. This move builds branding...

Blogg
december 23, 2025
Don’t Miss Tomorrow’s Social Media Industry News – Latest Updates
Don’t Miss Tomorrow’s Social Media Industry News – Latest Updates

Set a reminder to read tomorrow’s briefing first thing to catch the latest updates that shape social media strategy. It...

Blogg
december 23, 2025
The Ultimate Guide to Balancing Brand and Performance Marketing
The Ultimate Guide to Balancing Brand and Performance Marketing

Recommendation: Start with a 60/40 media invest split, allocating 60% to brand-building formats and 40% to performance formats for the...

Blogg
december 23, 2025
Power BI Heatmap Tutorial – How to Create Heatmaps with Examples
Power BI Heatmap Tutorial – How to Create Heatmaps with Examples

Start by loading a clean dataset and building a matrix where time-based columns show trends and categories describe groups. Apply...

Blogg
december 23, 2025
Micro-conversions vs Macro-conversions – Differences and How Micro-conversions Can Support Your Business
Micro-conversions vs Macro-conversions – Differences and How Micro-conversions Can Support Your Business

Start with a two-tier metric system: implement tracking of micro-conversions alongside macro-conversions to steer decisions toward growth. This structure lets...

Blogg
december 23, 2025
Demographic vs Psychographic Segmentation – What’s the Difference and Why It Matters
Demographic vs Psychographic Segmentation – What’s the Difference and Why It Matters

Start with demographic data to define targets, then layer psychographic insights to drive action. In a pilot study, this pairing...

Blogg
december 23, 2025
Generative AI vs Predictive AI – Understanding the Types of AI and Their Applications
Generative AI vs Predictive AI – Understanding the Types of AI and Their Applications

Recommendation: map your goals to the right AI type; for creativity and content generation, use Generative AI; for forecasting and...

Blogg
december 23, 2025
Low Facebook Feedback Score – Here’s How to Improve It
Low Facebook Feedback Score – Here’s How to Improve It

Reply to each request within 24 hours to achieve fewer inquiries and boost credibility on facebook. Quick, direct answers reduce...

Blogg
december 23, 2025
Bureau of Labor Statistics – How to Read US Labor Market Data
Bureau of Labor Statistics – How to Read US Labor Market Data

Start by pulling the latest BLS release and capture three core figures: unemployment rate, total nonfarm payroll employment, and average...

Blogg
december 23, 2025
Integrerad marknadsföring och dess inverkan på kundupplevelsen
Integrerad marknadsföring och dess inverkan på kundupplevelsen

Given that customers interact with brands at multiple points, integrate marketing channels to deliver a seamless experience. Map the points...

Blogg
december 23, 2025
Sparar tid, stskar messaging – Grammarly AI for Iterable
Sparar tid, stärker budskap – Grammarly AI för Iterable

Start using Grammarly AI inside Iterable now to cut editing time on pages by up to 35% and speeding up...

Blogg
december 23, 2025
Nail Your Product Launch in 2025 – A Step-by-Step Guide to Success
Nail Your Product Launch in 2025 – A Step-by-Step Guide to Success

Start with 14 days of preorders and implement waitlists for early access, and pair this with a coupon to boost...

Blogg
december 23, 2025
26 Bästa AI-marknadsföringsverktyg jag använder för att ligga steget före 2025
26 Bästa AI-marknadsföringsverktyg jag använder för att ligga steget före 2025

Recommendation: Implement an automated outreach stack from day one to answer faster and keep momentum. A single dashboard that covers...

Blogg
december 23, 2025
Betydelsen av produktionskonceptet i engelsk marknadsföring
Betydelsen av produktionskonceptet i engelsk marknadsföring

Recommendation: Choose the Production Concept when you want the company that manufactures goods to move them quickly through the channel,...

Blogg
december 23, 2025
5 kraftfulla strategier för lead nurturing-automatisering som du behöver implementera nu
5 kraftfulla strategier för lead nurturing-automatisering som du behöver implementera nu

Start with automatically scoring and routing leads based on on-site actions to quickly identify high-potential opportunities. This setup reaches the...

Blogg
december 23, 2025
5 AI Visibility Tools to Track Your Brand Across LLMs — Ultimate Guide to AI-Powered Brand Monitoring
5 AI Visibility Tools to Track Your Brand Across LLMs — Ultimate Guide to AI-Powered Brand Monitoring

Start onboarding two AI visibility tools now to get full coverage within weeks and see tangible results. Take action by...

Blogg
december 23, 2025
Vad är Evergreen-innehåll och hur skapar man det – En praktisk guide
Vad är Evergreen-innehåll och hur skapar man det – En praktisk guide

Recommendation: Build evergreen content that answers enduring questions and remains useful over months and years. Begin with a rigorous content...

Blogg
december 23, 2025
Vad är grön marknadsföring och varför är det så viktigt idag
Vad är grön marknadsföring och varför är det så viktigt idag

Start with a transparent green marketing program anchored in verifiable data from operations; measure energy use and carbon emissions, publish...

Blogg
december 23, 2025
Hur du använder AI-agenter för digital marknadsföring – En praktisk guide
How to Use AI Agents for Digital Marketing – A Practical Guide

Start a single, six-week pilot using AI agents to manage bids, budgets, and creative tests across three channels: search, social,...

Blogg
december 23, 2025
Digital varumärkesbyggande vs digital marknadsföring – Viktiga skillnader och varför de spelar roll
Digital Branding vs Digital Marketing – Key Differences and Why They Matter

Define a brand personality before launching any campaign-driven initiative, align promotion with that identity, and you’ll see your reputation strengthen...

Blogg
december 23, 2025
Power BI Components and Features – An In-Depth Guide
Power BI Components and Features – An In-Depth Guide

Begin with a focused data model in Power BI Desktop and publish a single report to the Power BI service...

Blogg
december 23, 2025
AI Marketing Automation – The Ultimate Guide for 2025
AI Marketing Automation – The Ultimate Guide for 2025

Start by unifying customer data in a CRM and deploy real-time automation with activecampaign to convert insights into action. This...

Blogg
december 23, 2025