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SEO için ChatGPT – İçerik Oluşturmak ve Diğer SEO Görevlerinin Üstesinden Gelmek İçin 12 İstek

Alexandra Blake, Key-g.com
tarafından 
Alexandra Blake, Key-g.com
14 minutes read
Bilgi Teknolojileri
Eylül 10, 2025

Use these 12 prompts to turn ChatGPT into a reliable SEO helper that streamlines content creation and tactical tasks. This approach will take your workflow into practical steps, описать how to produce content readers will прочитает and search engines will rank. It should be просто to publish posts on your блог with искусственного intelligence support, while you maintain human oversight and ensure you avoid нарушил copyright issues.

Prompt 1: Build topic clusters Create a main topic and похожих subtopics, then map промостраниц to cover user intents. This clarifies content gaps, and you can reuse clusters in your блог posts for consistency.

Prompt 2: Outline posts for strong on-page structure For each target keyword, generate a 1,500–2,000-word outline with H2/H3 sections, a hook, and bullet lists that support readers and search engines. Include социальные signals ideas to help content gain visibility in their networks and plan next prompts accordingly.

Prompt 3: Create meta titles and descriptions Produce titles capped at 60 characters and descriptions around 150–160 characters. Use target keywords naturally, avoid duplication across промостраниц, and describe the benefit clearly for readers and search engines alike. This yields better click-through without sensationalism.

Prompt 4: Generate alt text and schema hints Write 2–3 concise alt texts (8–15 words) per image and suggest JSON-LD snippets for FAQ or article schema. This helps readers прочитает screen readers and signals semantic meaning to search engines.

Prompt 5: Check for duplicates and quality Run a quick coherence check against your own блог archive, flag similar passages, and propose rewrites to keep content unique while retaining their core message. Do not violate copyright or policy rules.

Prompt 6: Recommend internal linking For each new post, generate 4–6 internal links to relevant pages with anchor text that matches user intent and supports the промостраниц network. This improves crawl depth and sustains authority across pages.

Prompt 7: Build FAQ and structured data Create a 6–8 question FAQ based on user queries, and provide schema.org JSON-LD for Article and FAQPage. This helps search engines understand the content and user intent quickly.

Prompt 8: Repurpose content for social and email Summarize posts into social captions (max 280 characters) and a 3–4 paragraph newsletter snippet, adjusting tone for социальные channels. The prompts ensure you can reuse content просто without losing nuance.

Prompt 9: Expand answers with data and examples Turn FAQs into detailed paragraphs with concrete data, case studies, and похожих scenarios to improve dwell time and credibility.

Prompt 10: Keyword and intent mapping Generate 10–15 long-tail ideas with explicit intent (informational, navigational, commercial) and assign a recommended page type. Flag gaps where their pages miss depth and opportunity.

Prompt 11: Competitor content audit Compare 3–5 top pages, extract gaps, and craft похожих angles you can ethically adapt. Note where they нарушил claims and avoid copying structure or phrasing.

Prompt 12: Editorial calendar and cadence Build a 90-day publishing plan with topics, dates, and owners. Align prompts with seasonal spikes and ensure each post includes a distribution plan and measurable metrics. The plan should be realistic and actionable, so your team can execute without friction должно.

Topic Ideation and Keyword Clustering for Content Planning

Recommendation: Build seed keywords from конкурентов and from похожих pages, then map them by user intent and topic. Track объем and difficulty, ensure соответствии to your niche, and set a cap of 5-7 clusters to start. Include emotions in prompts to capture user pain points; this approach yields множество ideas across niches and gives you a clear path to content creation.

  • Seed sources:
    • конкурентов target pages and their ключевые terms
    • похожих domains and niche forums
    • некоторые queries posed as questions (вопрос)
  • Clustering approach:
    • Group by intent: informational, transactional, navigational
    • Create topic buckets that reflect common needs and trends within finances (финансах) and other niches
    • Use modifiers to differentiate similar terms (похожих) by volume, difficulty, and competition
  • Validation and prioritization:
    • For each cluster, fill a sheet with: topics, ключевые слова, объем, difficulty, конкурентов density
    • Check соответствие business goals and audience intent with a simple rubric
    • Mark some high-potential clusters and some lower-potential ones for future sprints
  • Content planning grid:
    • For each cluster, define 3-5 content pieces: guide, FAQ, comparison, or case study
    • For each piece, assign a primary keyword and 4-6 secondary keywords (ключевые и второстепенные)
    • Include emotions in prompts to tune tone and angle
  • Operational notes:
    • Use an instruction (инструкция) for writers: paraphrase, avoid fluff, keep answer-to-questions format
    • пиши concise outlines and drafts, and ensure clarity
    • Maintain an ongoing review cadence in одном месте to observe changes in search trends

the next step is to implement a simple content calendar and monitor how volumes shift across topics. The output should be topics with clear direction on the target keywords and clusters, suitable for a content calendar and briefs to writers.

Detailed SEO Content Briefs: Objectives, Audience, and On-Page Guidelines

Set one objective: boost qualified organic traffic while collecting email signups; target 1,000 email subscribers in 90 days and align copy, design, and CTAs to this goal.

Objectives

  • Primary goal: drive high-intent traffic and grow a newsletter list. This yapar guide all content choices, from topic selection to tone.
  • KPIs: organic visits, average time on page, scroll depth, conversion rate on the призыв, and email capture rate via вписывающий форм
  • Delivery: create a clear content brief for copywriters, minimizing повторения и boilerplate. Copywriters (copywriters) боятся похожих шаблонов, поэтому возьмем этот подход как основу и адаптируем под тему.

Audience

  • Personas: primary reader is a marketer or content strategist seeking actionable SEO guidance; include a dedicated section for Тимур, a mid-market B2B marketer who needs measurable outcomes.
  • Intent mapping: informational for research, navigational to tool pages, and transactional for newsletter signups or product demos. Consider Яндекс и search behavior, and how запросa differ by region.
  • Voice and tone: confident, practical, and concrete; avoid fluff. Use bullet-ready guidance that copywriters can implement without guesswork.

On-Page Guidelines

  • Page structure: H1 is reserved for the main title, H2s for sections, H3s for subtopics. Ensure noktalar are easy to scan and each section answers a distinct question.
  • Keywords and clusters: map a primary keyword cluster to the page and below-the-fold sections. Use natural language in intro and a tight close with a clear призыв to action (CTA).
  • Meta and previews: craft a compelling meta description under 160 characters that includes the primary intent and a value proposition. Use a concise call to action to boost CTR.
  • Internal linking: connect to pages that cover related topics (topics such as technical SEO, content audits, and link-building tactics). Link to all related pages (всех страниц в этой теме) to reinforce context.
  • Media and accessibility: add alt text that describes visuals succinctly; ensure transcripts for any video; keep fonts legible and color contrast accessible.
  • Schema and rich results: implement FAQPage or HowTo snippets where applicable; use JSON-LD for authorship, organization, and article schema to help robots (роботы) interpret the page.

Content and Brief Template

  • Objective clarity: begin with a one-line objective tailored to the topic. Example: “Provide copywriters with a repeatable framework to craft SEO Briefs that convert.”
  • Audience cues: describe reader needs, questions, and decision triggers; include a short persona snippet (тимур) with goals and pain points.
  • On-page playbook: list exact formatting rules (headings, bullets, paragraph length), tone guidelines, and CTAs (призыв) integrated under the below fold section.
  • Execution notes: specify how the neural network (нейронке) or automation bot (бота) could assist in drafting outlines, while keeping a human-facing layer for quality control (работает). The system should генерирует multiple variants and let editors pick the strongest option.
  • Examples and edge cases: offer 3-5 mini-briefs with different angles (such as “how this changes your content strategy” or “common mistakes to avoid”).
  • Testing plan: define where to test variations of the призыв, and where to measure impact (точки) such as CTR, dwell time, and scroll depth below the fold (ниже).

Practical Brief Example

  1. Topic: Detailed SEO Content Briefs: Objectives, Audience, and On-Page Guidelines.
  2. Primary intent: educate content teams on building robust briefs that scale across pages.
  3. Target audience: marketers, copywriters, SEO specialists; include a note for тимур’s team to tailor tone.
  4. Deliverables: a reusable brief template, a checklist, and 3 sample briefs.
  5. Recommended actions: выберите a primary keyword cluster, draft an outline, fill the template, and publish with the призыв for email capture.

Notes on Workflow and Tools

  • Workflow: when a new topic comes up, возьмем a single objective and build the brief around it; use this as a baseline for any письмо or email content that supports the page.
  • Quality checks: the framework works by validating the brief against user intent, avoiding boring повторения and похожих formats; it генерирует multiple options for headings and CTAs.
  • Automation notes: bots can surface suggested questions for FAQs, while humans finalize wording; this approach yapar not substitute thoughtful copywriting.

Quality Assurance

  • Confirm alignment: objective, audience, and on-page guidelines must be coherent across sections; the page работает as a single narrative.
  • Check accessibility: alt text, transcripts, and keyboard navigation are in place; confirm schema markup renders in search results.
  • Measure impact: track bounce rate changes, scroll depth, and new email signups; ниже 60 days, reassess and adjust.

Önemli Çıkarımlar

  • Use a focused objective to drive content decisions; this does not scatter effort across multiple targets.
  • Build a tight audience brief including a named persona (тимур) and region considerations (яндекс).
  • Provide actionable on-page guidelines, CTAs, and a reusable brief template that any copywriter can follow, whether they are writing this page or similar pages (такие).
  • Incorporate advanced signals like schema and FAQs to improve visibility without sacrificing readability, and use tools to generate variants without losing human oversight.

Meta Tags, Snippet Prompts: Crafting Titles and Descriptions

Keep titles around 60 characters and descriptions around 150 characters, with the primary query appearing early. This helps reader understand context quickly and signals to chatgpt what to optimize in the text.

Generate two to five title variants and three description variants per page. Include ключевые слова and focus on вопросы the user asks. Use action verbs and concise phrases that convey value. If есть возможность, involve human review to ensure natural flow and avoid robotic звучание by the нейросетью.

Titles prompts Prompt: Generate 5 title options for “Meta Tags, Snippet Prompts: Crafting Titles and Descriptions”. Requirements: include the main query, use a compelling action verb, keep length 50-60 chars, and include at least one ключевое слово. Consider variants with formal, curious, and practical tones.

Descriptions prompts Prompt: Create 3 meta descriptions (110-160 chars) that answer reader questions, mention how to apply prompts with chatgpt, and show a clear benefit. Begin with the main query, include a call to action, and avoid fluff.

Advanced tip: to расширить coverage, save prompts as templates and let нейросетью output variants. Есть возможность расширить coverage of topics such as блогов и запросов. A human review helps ensure tone sounds natural for reader. ChatGPT understands context, so you can combine prompts for text and meta tags across запросов to reflect real search patterns. В итоге, track CTR, time on page and bounce rate to decide which snippet to publish.

Content Gap Analysis and Competitor Benchmarking Prompts

Run a targeted content gap scan today and shortlist 5 topics with high potential by comparing your pages with конкурентов on core intent signals. Build a модульных prompt set to run in the console at each этап of your production workflow. For each identified gap, capture контекст and produce описания so the team can act quickly. Focus on the будущее position of your content by prioritizing gaps that drive intent and long-tail opportunity. Далее, validate findings against external signals from телеграм-канале and user feedback. Prepare ответa and descriptions to hand off to human writers, ensuring content gaps are addressed with concrete deliverables. The prompts should be simple and repeatable; simply tune them for each topic as you learn what users actually search for.

After the initial pass, shape a compact action plan that links each gap to a concrete deliverable, a responsible person, and a deadline. This approach keeps production tight and measurable, while avoiding overbuilding. Use контекст from data sources you trust to reduce guesswork and increase accuracy in what to создавaть next. Each prompt should yield a crisp список of outputs: ответa, описание, and a short justification that informs the upcoming этапs of your workflow.

Prompts to Identify Content Gaps

Prompt: For each core topic, identify 3 subtopics that конкурентов rank for but you do not. Return: topic, subtopics, a quick reason (контекст), and a priority tag (High/Medium/Low) based on intent and potential impact. Далее, include the ответa and описания to justify actions. Prompt: What questions do users ask around each subtopic? List 5 user questions with brief explanations of how your content should answer them. Use input from human teammates to validate gaps and avoid мифу-prompts that mislead the team.

Prompts for Competitor Benchmarking

Prompt: Analyze 5 конкурентов and identify content types that outrun you on human signals: depth of explanations, practical примеры, and visuals. For each page, note missing elements and the exact steps to produce a higher-quality version; задать clear goals for improvements and assign owners. Use signals from телеграм-канале to capture topics your audience discusses outside your site, then translate these insights into concrete content actions. Create an outline template for new pieces you should produce на следующем этапе, with a focus on unique angles, clear descriptions, and measurable outcomes. Simply reuse this prompt with topic-level tweaks to scale benchmarking across domains.

Internal Linking and Topic Cluster Prompts for Site Architecture

Start with a pillar-and-cluster model: define 1–2 core pillars and 8–12 cluster articles per topic to organize the site into a tight, crawlable map. This approach follows principles that prioritize user intent and crawl efficiency. The material (материал) should be structured so readers can read (читать) into related content without friction, and easily (легко) jump from a cluster post to the pillar.

Prompts to generate internal linking ideas and topic clusters: 1) For each pillar page, list 5 subtopics and 3 linked posts; 2) For each cluster post, propose 2 internal links to the pillar and 1 to a related cluster; 3) Create anchor text that matches user intent and reads naturally. Use chatgpt (chatgpt) and claude (claude) prompts to automate this instruction and tailor for competitive landscapes (конкурентов). The social (социальные) signals can be included to strengthen topical relevance, есть возможность упростить процесс, чтобы копирайтеру работать быстрее. The объем of content matters; существует (существует) на домах и на многоязычных сайтах, где структура применяется.

Table: Prompt-to-Link Mapping

Pillar Topic Pillar Page Cluster Post Internal Link Targets Suggested Anchor Text
SEO Fundamentals SEO Fundamentals Pillar Internal Linking Basics Pillar: SEO Fundamentals Learn the pillar topic
Topic Clusters Topic Clusters Pillar Creating Pillars and Clusters Pillar: Topic Clusters Cluster mapping guide
Site Architecture Site Architecture Pillar URL Structure and Breadcrumbs Pillar: Site Architecture Internal linking strategy
Content Ops Content Ops Pillar Editorial Calendar Alignment Pillar: Content Ops Editorial alignment

Metrics and iteration: Measure changes in internal-click depth, pageviews per visit, and average time on page after implementing the prompts. Update pillar pages and refresh 2–3 cluster posts per topic to maintain full coverage (полностью) and prevent orphan pages. If any page нарушил the linking principles, fix it immediately; this approach exists (существует) across teams managing домах and multilingual sites. The prompts can be reused to read (читать) new topics and to streamline (упростить) workflows for копирайтеру. It aligns with user intent, social signals, and competitive practices (конкурентов).

Phase II: Training the Neural Network with SEO Prompts

Define a reusable prompt kit and apply a tight feedback loop to boost output relevance for search optimization. Configure a baseline prompt with explicit constraints: topic, audience intent, target keywords, tone, length, and output structure. Use initialization to seed the model with authoritative sources and keyword lists before generation. This ensures your content starts from a solid factual base and aligns with your brand voice.

Template design should include three layers: Task, Constraints, and Output. For SEO, specify: a 1,200–1,500 word target, 5 core topics, 3 title options, 1 meta description (150–160 characters), 2-3 long-tail variants, header plan with H2/H3, and a ready-to-publish snippet. Outline the intent with signals such as informational, transactional, and navigational, and embed a call-to-action aligned with the funnel. This approach preserves a consistent authority voice and improves coverage across topics.

Data curation matters. Compile 50–100 prompts from top-performing articles in your area and adapt them to SEO prompts. Use this set to train and validate prompts, then run a cold-start test to verify generalization on new topics. Avoid cold prompts at first by seeding with proven prompts. Introduce a simple checklist for each prompt: keyword presence, semantic variants, entity mentions, internal links, image alt text, and meta data alignment. The checklist keeps outputs aligned with your quality bar and reduces drift between iterations.

Metrics and iteration plan. Track content quality with a rubric that covers factual accuracy, readability, keyword coverage, and alignment with user intent. Measure on-page SEO signals such as title tag length (50–60 chars), meta description length (150–160 chars), header distribution, and image alt usage. Monitor search performance weekly: average position, organic clicks, and dwell time changes. Expect a 10–25% uplift in organic CTR within 4–6 weeks when prompts stay aligned with sales goals. Tie output to authority by strengthening internal linking and referencing authoritative sources.

Operational workflow. The phase should empower your team to generate content rapidly while preserving quality. Tag prompts by topic area and funnel stage; align with the tone of the brand; maintain a single source of truth for keyword lists; schedule weekly reviews with content, technical, and sales stakeholders. Use a screenshot of dashboards to visualize results and track progress in one place, ensuring your authority is reinforced across domains.

Practical steps for implementation. Create a standardized prompt template offering Task, Constraints, Output, and Evaluation. Initialize prompts with core keywords and topical questions. Generate three variants per topic and select the best performing one for production. Validate with a quick QA pass focusing on technical SEO signals, factual accuracy, and internal linking. Run weekly audits and update prompts as performance shifts and keyword lists evolve.