Blog

Crawl Budget: What It Is and Why It Matters for SEO

Crawl Budget: What It Is and Why It Matters for SEO

Recommendation: Prioritise high-value pages, manage your crawl budget by restricting crawler access to low-value URLs, and configure XML sitemaps to surface only essential content. On large websites—especially those with hundreds of thousands or millions of URLs—Googlebot can crawl only a limited subset. Crawl budget determines which URLs are discovered, crawled, and potentially indexed, and which...

SEO
Aralık 23, 2025
5 Ways HM Is Using AI in 2025 – A Case Study
5 Ways HM Is Using AI in 2025 – A Case Study

Implement AI-powered merchandising across campaigns to tailor offers for 3 core customer segments, running a 12-week test to boost engaging...

Blog
Aralık 23, 2025
How AI and ML Are Transforming KPI Tracking
How AI and ML Are Transforming KPI Tracking

Deploy a centralized scoring dashboard that combines AI-driven anomaly detection with KPI measurement to start. This approach delivers improved accuracy...

Blog
Aralık 23, 2025
PR and Content Marketing – Two Sides of the Same Coin
PR and Content Marketing – Two Sides of the Same Coin

Align PR and content marketing around a single, measurable core message to maximize reach across channels. This move builds branding...

Blog
Aralık 23, 2025
Don’t Miss Tomorrow’s Social Media Industry News – Latest Updates
Don’t Miss Tomorrow’s Social Media Industry News – Latest Updates

Set a reminder to read tomorrow’s briefing first thing to catch the latest updates that shape social media strategy. It...

Blog
Aralık 23, 2025
The Ultimate Guide to Balancing Brand and Performance Marketing
The Ultimate Guide to Balancing Brand and Performance Marketing

Recommendation: Start with a 60/40 media invest split, allocating 60% to brand-building formats and 40% to performance formats for the...

Blog
Aralık 23, 2025
Power BI Heatmap Tutorial – How to Create Heatmaps with Examples
Power BI Heatmap Tutorial – How to Create Heatmaps with Examples

Start by loading a clean dataset and building a matrix where time-based columns show trends and categories describe groups. Apply...

Blog
Aralık 23, 2025
Micro-conversions vs Macro-conversions – Differences and How Micro-conversions Can Support Your Business
Micro-conversions vs Macro-conversions – Differences and How Micro-conversions Can Support Your Business

Start with a two-tier metric system: implement tracking of micro-conversions alongside macro-conversions to steer decisions toward growth. This structure lets...

Blog
Aralık 23, 2025
Demografik ve Psikografik Segmentasyon – Aradaki Fark Nedir ve Neden Önemlidir
Demografik ve Psikografik Bölümlenme – Arada Ne Fark Var ve Neden Önemli?

Start with demographic data to define targets, then layer psychographic insights to drive action. In a pilot study, this pairing...

Blog
Aralık 23, 2025
Generative AI vs Predictive AI – Understanding the Types of AI and Their Applications
Generatif Yapay Zeka ve Tahmin Edici Yapay Zeka – Yapay Zeka Türlerini ve Uygulamalarını Anlamak

Recommendation: map your goals to the right AI type; for creativity and content generation, use Generative AI; for forecasting and...

Blog
Aralık 23, 2025
Low Facebook Feedback Score – Here’s How to Improve It
Low Facebook Feedback Score – Here’s How to Improve It

Reply to each request within 24 hours to achieve fewer inquiries and boost credibility on facebook. Quick, direct answers reduce...

Blog
Aralık 23, 2025
Bureau of Labor Statistics – How to Read US Labor Market Data
Bureau of Labor Statistics – How to Read US Labor Market Data

Start by pulling the latest BLS release and capture three core figures: unemployment rate, total nonfarm payroll employment, and average...

Blog
Aralık 23, 2025
Entegre Pazarlama ve Müşteri Deneyimi Üzerindeki Etkisi
Entegre Pazarlama ve Müşteri Deneyimi Üzerindeki Etkisi

Given that customers interact with brands at multiple points, integrate marketing channels to deliver a seamless experience. Map the points...

Blog
Aralık 23, 2025
Zaman Tasarrufu, Mesajlaşmayı Güçlendirme – Iterable için Grammarly AI
Zaman Tasarrufu, Mesajları Güçlendirme – Iterable için Grammarly AI

Start using Grammarly AI inside Iterable now to cut editing time on pages by up to 35% and speeding up...

Blog
Aralık 23, 2025
2025'te Ürün Lansmanınızı Başarıyla Gerçekleştirin – Başarıya Giden Adım Adım Kılavuz
2025'te Ürün Lansmanınızı Başarıyla Tamamlayın – Başarıya Giden Adım Adım Kılavuz

Start with 14 days of preorders and implement waitlists for early access, and pair this with a coupon to boost...

Blog
Aralık 23, 2025
26 Best AI Marketing Tools I Use to Get Ahead in 2025
26 Best AI Marketing Tools I Use to Get Ahead in 2025

Recommendation: Implement an automated outreach stack from day one to answer faster and keep momentum. A single dashboard that covers...

Blog
Aralık 23, 2025
Meaning of the Production Concept in English Marketing
Meaning of the Production Concept in English Marketing

Recommendation: Choose the Production Concept when you want the company that manufactures goods to move them quickly through the channel,...

Blog
Aralık 23, 2025
5 Powerful Lead-Nurturing Automation Strategies You Need to Implement Now
5 Powerful Lead-Nurturing Automation Strategies You Need to Implement Now

Start with automatically scoring and routing leads based on on-site actions to quickly identify high-potential opportunities. This setup reaches the...

Blog
Aralık 23, 2025
5 AI Visibility Tools to Track Your Brand Across LLMs — Ultimate Guide to AI-Powered Brand Monitoring
5 AI Visibility Tools to Track Your Brand Across LLMs — Ultimate Guide to AI-Powered Brand Monitoring

Start onboarding two AI visibility tools now to get full coverage within weeks and see tangible results. Take action by...

Blog
Aralık 23, 2025
What Is Evergreen Content and How to Create It – A Practical Guide
What Is Evergreen Content and How to Create It – A Practical Guide

Recommendation: Build evergreen content that answers enduring questions and remains useful over months and years. Begin with a rigorous content...

Blog
Aralık 23, 2025
What Is Green Marketing and Why It Is So Important Today
What Is Green Marketing and Why It Is So Important Today

Start with a transparent green marketing program anchored in verifiable data from operations; measure energy use and carbon emissions, publish...

Blog
Aralık 23, 2025
How to Use AI Agents for Digital Marketing – A Practical Guide
How to Use AI Agents for Digital Marketing – A Practical Guide

Start a single, six-week pilot using AI agents to manage bids, budgets, and creative tests across three channels: search, social,...

Blog
Aralık 23, 2025
Digital Branding vs Digital Marketing – Key Differences and Why They Matter
Digital Branding vs Digital Marketing – Key Differences and Why They Matter

Define a brand personality before launching any campaign-driven initiative, align promotion with that identity, and you’ll see your reputation strengthen...

Blog
Aralık 23, 2025
Power BI Components and Features – An In-Depth Guide
Power BI Components and Features – An In-Depth Guide

Begin with a focused data model in Power BI Desktop and publish a single report to the Power BI service...

Blog
Aralık 23, 2025
AI Marketing Automation – The Ultimate Guide for 2025
AI Marketing Automation – The Ultimate Guide for 2025

Start by unifying customer data in a CRM and deploy real-time automation with activecampaign to convert insights into action. This...

Blog
Aralık 23, 2025