7 Best SEO Tools to Optimise Your Website in 2025 – Free and Paid Options

Start with a quick audit using Google Search Console and Analytics to identify crawl issues and top pages. What you learn sets a baseline score for yourself and shows what to fix first. Then, combine free checks with paid, in-depth analysis to improve your site's performance.

Build a toolkit that covers on-site analysing, keyword research, technical audit, SERP tracking, and off-site signal monitoring. Use a mix of free options and paid platforms for a sustainable management workflow.

For bloggers and site owners, focusing on ключові слова and quality links matters. Track content gaps, monitor spammy topics, and use audit results to refine your strategy. The case Studies behind actual changes showcase concrete actions that work. The most effective actions improve rankings.

If you build with Webflow, you can lean on export-friendly SEO checks and clean markup. They help you confirm page titles, meta descriptions, and semantic structure to improve crawlability and user experience.

Wrap up with a regular cadence: run a monthly audit, track your score, and review SERP movements. Вони reveal where to invest next, from on-page tweaks to off-site work and management of your workflow, delivering great results.

Google Search Console Free as the Foundation and 4–6 Practical Tools for Comprehensive SEO

Start with Google Search Console to fix indexing issues, monitor coverage, and gauge page experience. Submit a sitemap, inspect individual URLs, and monitor mobile versus desktop performance, so you can fix blockers before they impact visibility.

Pair this foundation with a concise toolkit that addresses technical status, on-page signals, ranking visibility, link signals, and local presence. Use each tool to build confidence in decisions and to save time by avoiding guesswork.

Implement the toolkit now to establish a repeatable workflow that enhances visibility and accelerates improvement cycles.

Verify ownership, configure properties, and submit a sitemap in Google Search Console

Verify ownership of your site in Google Search Console using an HTML tag, a file upload, or DNS TXT record. This real-time verification provides data across your property and enables analyses of SERPs and on-page signals. Use the same Google account to manage multiple properties and link ownership to the email you use for campaigns, such as riofos. For a local startup and business site, add a domain property to cover subdomains and a URL-prefix property for key sections to avoid data fragmentation. This step offers the necessary foundation to boost campaigns, pages, and outreach.

Configure properties by adding a Domain property to cover all subdomains, and a URL-prefix property for specific sections like /blog or /shop. This keeps data cohesive and enables well-structured reporting across campaigns; whether you choose a domain or a URL-prefix, you get consistency. For local startup and business profiles, map local landing pages and ensure they align with the engine’s crawl rules. Pull similarweb data to understand traffic patterns and audience behaviour. Use anchor pages and keyword-focused on-page optimisation to optimise visibility in SERPs.

Submit a sitemap by opening the Sitemaps section, selecting Add a new sitemap, and entering your sitemap URL (for example, https://yourdomain.com/sitemap.xml). Confirm Google can access the file and that the listed pages include local landing pages and posts you publish for campaigns. After submission, check the Coverage report for errors and monitor indexing status in Google Search Console to see how search engine crawlers treat your pages. Use the data in real-time to refine key word targeting and outreach efforts, here to plan further optimisation.

Read and act on Index Coverage and Core Web Vitals to fix issues

Sort index coverage now by cleaning non-indexable URLs in Google Search Console and submitting an updated sitemap. This action ensures your website's most important pages are crawled and indexed, boosting trust with readers and search engines alike. Keep a quick log to facilitate checking progress yourself.

If you don't want to rely on guesswork, set up a data-driven plan with clear owners and deadlines, then monitor the results in real time.

• Index Coverage snapshot: fix errors, remove non-indexable pages, correct robots.txt directives and meta robots, align canonical tags, and ensure redirects land on a valid URL. Update the sitemap and recheck the profile of pages that matter for your campaigns.
• On-page and content alignment: review pages with high searches or impressions but low CTR; refine titles, meta descriptions, and content to match the keywords and intent. Prune thin pages by removing duplicates or merging into stronger pages, and build internal links to strengthen rankings.
• Core Web Vitals improvements:
  • LCP: optimise server response times (TTFB), compress images, use modern formats (WebP/AVIF), implement responsive images, and pre-connect to essential origins.
  • CLS: set fixed image sizes, reserve space for ad slots, avoid inserting content above existing content, and minimise layout shifts caused by fonts or embeds.
  • INP: reduce JavaScript main-thread work, defer non-critical scripts, use code-splitting, remove heavy third-party scripts that slow interactivity, and enable lazy loading for below-the-fold elements.

Tracking and tools: run periodic audits using Google Search Console, PageSpeed Insights, and Lighthouse; export data for your profile; compare changes against the most recent campaigns and assess the impact on rankings. For outreach and link-related fixes, BuzzStream can help coordinate requests and keep your in-house process organised; consider pricing when scaling to larger websites.

Elements to monitor include image handling, font loading, CSS/JS optimisation, and server performance. By checking these areas regularly, you’ll enhance user trust, improve search visibility, and keep your campaigns focused on the most impactful pages and keywords.

Perform technical audits with Screaming Frog: free vs paid capabilities

Begin with the free Screaming Frog to crawl up to 500 URLs per project and fix core issues before upgrading.

The free edition lets you audit small sites quickly, identify broken links, duplicate titles, and missing meta descriptions, and export basic CSV data. You can't save crawls or run recurring checks, so treat it as a one-off baseline audit for a startup's early pages.

With the paid licence, you remove the 500 URL cap, save crawls for later review, and access features that scale: List Mode to ingest large URL lists, Custom Extraction for data beyond the basics (XPath or regex), JavaScript rendering for dynamic content, and integrations with analytics tools such as Google Analytics and Google Search Console. It also unlocks backlink analytics and an API to automate runs.

Use the tool to map referring domains and benchmark competitors’ strategies. Create a continuous analytics list of pages that need attention, focusing on titles and on-page optimisation to improve relevance. Track backlinks from influencers and plan outreach to reinforce your domain authority. Keep a quick log of titles, meta descriptions, and canonical signals to guide future updates. For the most accurate view, compare your crawl results with competitors.

For location-based projects, verify location pages, ensure consistent contact data such as phone numbers and contact forms across pages, and check schema markup for LocalBusiness or Organisation to aid local optimisation. Screaming Frog helps you locate missing contact details and fix structured data issues that affect local rankings.

Turn audits into a repeatable habit: schedule crawls when content changes, compare results against a growing competitors list, and keep analytics dashboards up to date. Use the data to decide what to fix first and what to monitor in new content–this supports a smooth workflow for a startup.

What to watch first: fix critical 404s, optimise page titles, ensure canonical tags are correct, and verify that phone and contact details appear on key pages. Use the 500 URL limit of the free version as your initial test and switch to paid when you hit scale or need automated schedules and dynamic content rendering.

Carry out keyword research and gap analysis with free and paid tools

Begin with a one-page keyword audit using RankMath audits and Google Keyword Planner to establish baseline and priorities. Define 20–40 core keywords Stay aligned with your company's brand-voice guidelines. Here’s the text to translate: "Our favourite time of year is just around the corner, and we're already dreaming of mince pies, twinkling lights, and festive cheer! To help you get into the spirit, we're excited to announce our Christmas giveaway! One lucky winner will receive a £500 voucher to spend on our website. To enter: * Follow our page * Like this post * Tag a friend in the comments The giveaway ends on December 15th, so be sure to enter before then. Good luck, and happy holidays!" startup‘s products and audience, and map them to the corresponding pages. Capture намір, monthly search volume, and keyword difficulty to decide where to compete first.

Use free data sources to shape your list: Google Trends for seasonal spikes, Google Keyword Planner for volume, and AnswerThePublic for topic ideas. If your budget allows, rely on Ahrefs, SEMrush, Moz Pro, or Mangools to check keyword difficulty, click potential, and how pages rank across domains. These tools tell you where to focus and what gaps exist in your content. Don't rely on a single source; don't forget to validate results with real user intent.

Build a gaps matrix per keyword: current page vs target intent, missing sections, internal linking gaps, content length, media usage. Compare against the top 5 domains and mark priority: high, medium, low. This reveals where your веб-сайти fall short and where to add new pages or update existing ones.

On-page and off-page actions: optimise with Rank Math templates to create SEO-friendly titles, meta descriptions, headers, and schema; ensure content depth and readability. Create internal links to boost page authority, and plan off-page actions: guest posts, credible citations, and social signals to improve trust and rankings.

Management and measurement: set a cadence to audit every 2–4 weeks, track progress with positions, traffic, dwell time, and conversions. Use an all-in-one software suite or integrate separate tools to manage data and workflows efficiently, so you gain better visibility over your Domains і веб-сайти.

Optimise content with on-page SEO, schema markup, and internal linking

Apply JSON-LD schema to cornerstone articles and product pages now: add Article, BreadcrumbList, and Organisation types to boost understanding and SERP visibility directly. Validate with a free tool and fix errors in minutes. Use a tracker to monitor changes through the next weeks and adjust as needed.

On-page SEO: craft titles under 60 characters, place the primary keyword at the front, write unique meta descriptions, and use an H1/H2 hierarchy that clearly signals topic shifts. Add alt text to every image and ensure copy is scannable with short paragraphs. Use bold Emphasis for the core ideas to guide readers.

Internal linking: build a content map that groups posts into silos. From hub pages, link to related articles with descriptive anchor text that matches user intent. Most Internal links should stay within the domain to pass relevance and avoid orphan pages. Run a monthly audit to fix broken links and keep navigation smooth.

Schema extension and citations: extend data with FAQPage, HowTo, and Article markup where appropriate. Found data shows markup increases visibility and click-through in the SERPs. Provide clear references to external sources and add citations to support claims without overwhelming readers. Include links to outside authority sites to bolster credibility.

Outreach and credibility: journalists and media teams value verifiable signals. Build a proactive outreach workflow: compile lead lists, emailing targeted editors with concise ideas, and providing data-driven snippets. Use snov to locate journalists and manage outreach, tracking responses through a tracker and updating your platform.