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Crawl Budget: What It Is and Why It Matters for SEO

Crawl Budget: What It Is and Why It Matters for SEO

Recommendation: Prioritise high-value pages, manage your crawl budget by restricting crawler access to low-value URLs, and configure XML sitemaps to surface only essential content. On large websites—especially those with hundreds of thousands or millions of URLs—Googlebot can crawl only a limited subset. Crawl budget determines which URLs are discovered, crawled, and potentially indexed, and which...

搜索引擎优化
12 月 23, 2025
5 Ways HM Is Using AI in 2025 – A Case Study
5 Ways HM Is Using AI in 2025 – A Case Study

Implement AI-powered merchandising across campaigns to tailor offers for 3 core customer segments, running a 12-week test to boost engaging...

博客
12 月 23, 2025
How AI and ML Are Transforming KPI Tracking
How AI and ML Are Transforming KPI Tracking

Deploy a centralized scoring dashboard that combines AI-driven anomaly detection with KPI measurement to start. This approach delivers improved accuracy...

博客
12 月 23, 2025
PR and Content Marketing – Two Sides of the Same Coin
PR and Content Marketing – Two Sides of the Same Coin

Align PR and content marketing around a single, measurable core message to maximize reach across channels. This move builds branding...

博客
12 月 23, 2025
Don’t Miss Tomorrow’s Social Media Industry News – Latest Updates
Don’t Miss Tomorrow’s Social Media Industry News – Latest Updates

Set a reminder to read tomorrow’s briefing first thing to catch the latest updates that shape social media strategy. It...

博客
12 月 23, 2025
The Ultimate Guide to Balancing Brand and Performance Marketing
The Ultimate Guide to Balancing Brand and Performance Marketing

Recommendation: Start with a 60/40 media invest split, allocating 60% to brand-building formats and 40% to performance formats for the...

博客
12 月 23, 2025
Power BI Heatmap Tutorial – How to Create Heatmaps with Examples
Power BI Heatmap Tutorial – How to Create Heatmaps with Examples

Start by loading a clean dataset and building a matrix where time-based columns show trends and categories describe groups. Apply...

博客
12 月 23, 2025
Micro-conversions vs Macro-conversions – Differences and How Micro-conversions Can Support Your Business
Micro-conversions vs Macro-conversions – Differences and How Micro-conversions Can Support Your Business

Start with a two-tier metric system: implement tracking of micro-conversions alongside macro-conversions to steer decisions toward growth. This structure lets...

博客
12 月 23, 2025
Demographic vs Psychographic Segmentation – What’s the Difference and Why It Matters
Demographic vs Psychographic Segmentation – What’s the Difference and Why It Matters

Start with demographic data to define targets, then layer psychographic insights to drive action. In a pilot study, this pairing...

博客
12 月 23, 2025
Generative AI vs Predictive AI – Understanding the Types of AI and Their Applications
Generative AI vs Predictive AI – Understanding the Types of AI and Their Applications

Recommendation: map your goals to the right AI type; for creativity and content generation, use Generative AI; for forecasting and...

博客
12 月 23, 2025
Low Facebook Feedback Score – Here’s How to Improve It
Low Facebook Feedback Score – Here’s How to Improve It

Reply to each request within 24 hours to achieve fewer inquiries and boost credibility on facebook. Quick, direct answers reduce...

博客
12 月 23, 2025
Bureau of Labor Statistics – How to Read US Labor Market Data
Bureau of Labor Statistics – How to Read US Labor Market Data

Start by pulling the latest BLS release and capture three core figures: unemployment rate, total nonfarm payroll employment, and average...

博客
12 月 23, 2025
Integrated Marketing and Its Impact on Customer Experience
Integrated Marketing and Its Impact on Customer Experience

Given that customers interact with brands at multiple points, integrate marketing channels to deliver a seamless experience. Map the points...

博客
12 月 23, 2025
Saving Time, Strengthening Messaging – Grammarly AI for Iterable
Saving Time, Strengthening Messaging – Grammarly AI for Iterable

Start using Grammarly AI inside Iterable now to cut editing time on pages by up to 35% and speeding up...

博客
12 月 23, 2025
Nail Your Product Launch in 2025 – A Step-by-Step Guide to Success
Nail Your Product Launch in 2025 – A Step-by-Step Guide to Success

Start with 14 days of preorders and implement waitlists for early access, and pair this with a coupon to boost...

博客
12 月 23, 2025
2025年我用来领先的26个最佳AI营销工具
2025年我用来领先的26个最佳AI营销工具

Recommendation: Implement an automated outreach stack from day one to answer faster and keep momentum. A single dashboard that covers...

博客
12 月 23, 2025
生产观念在英语市场营销中的含义
生产观念在英语市场营销中的含义

Recommendation: Choose the Production Concept when you want the company that manufactures goods to move them quickly through the channel,...

博客
12 月 23, 2025
立即需要实施的 5 个强大的潜在客户培养自动化策略
立即需要实施的 5 个强大的潜在客户培养自动化策略

Start with automatically scoring and routing leads based on on-site actions to quickly identify high-potential opportunities. This setup reaches the...

博客
12 月 23, 2025
追踪您品牌在大型语言模型中曝光度的 5 个人工智能可见性工具——人工智能驱动品牌监控终极指南
追踪您品牌在大型语言模型中曝光度的 5 个人工智能可见性工具——人工智能驱动品牌监控终极指南

Start onboarding two AI visibility tools now to get full coverage within weeks and see tangible results. Take action by...

博客
12 月 23, 2025
什么是常青内容?如何创建常青内容?——实用指南
什么是常青内容?以及如何创建常青内容——实用指南

Recommendation: Build evergreen content that answers enduring questions and remains useful over months and years. Begin with a rigorous content...

博客
12 月 23, 2025
什么是绿色营销,以及为何它在当今如此重要
什么是绿色营销,以及为何它在当今如此重要

Start with a transparent green marketing program anchored in verifiable data from operations; measure energy use and carbon emissions, publish...

博客
12 月 23, 2025
How to Use AI Agents for Digital Marketing – A Practical Guide
How to Use AI Agents for Digital Marketing – A Practical Guide

Start a single, six-week pilot using AI agents to manage bids, budgets, and creative tests across three channels: search, social,...

博客
12 月 23, 2025
Digital Branding vs Digital Marketing – Key Differences and Why They Matter
Digital Branding vs Digital Marketing – Key Differences and Why They Matter

Define a brand personality before launching any campaign-driven initiative, align promotion with that identity, and you’ll see your reputation strengthen...

博客
12 月 23, 2025
Power BI Components and Features – An In-Depth Guide
Power BI Components and Features – An In-Depth Guide

Begin with a focused data model in Power BI Desktop and publish a single report to the Power BI service...

博客
12 月 23, 2025
AI 营销自动化 – 2025 年终极指南
AI 营销自动化 – 2025 年终极指南

Start by unifying customer data in a CRM and deploy real-time automation with activecampaign to convert insights into action. This...

博客
12 月 23, 2025