Insights & Articles
Expert knowledge on AI, digital marketing, SEO, legal consulting, and business growth.(2721 articles)
Cómo pronosticar el tráfico SEO: Prediga el tráfico orgánico de Google
Predicting traffic from search engines like Yandex and Google before starting SEO promotion is essential for businesses and digital marketers alike. A well-prepared forecast provides transparency and helps to align client expectations with realistic outcomes. Clients ultimately care about sales and
La Ley de Servicios Digitales (DSA) de la UE: Qué significa para los mercados y agregadores en línea
In the vast and growing world of e-commerce, online marketplaces and aggregators have become central hubs of digital trade. Whether you're buying sneakers from a third-party seller on a major platform or booking a handyman through an app, you're interacting with a digital intermediary. And where com
La Nueva Era de las Multas por Plataforma: Explicación de las Estructuras de Sanciones del DSA y el DMA
The days of tech giants operating in regulatory gray zones are coming to an end in the European Union. With the introduction of the Digital Services Act (DSA) y the Digital Markets Act (DMA), the EU isn’t just rewriting the rules of the digital game—it’s building an entire enforcement stadium, compl
El auge de la discriminación algorítmica: riesgos legales en las clasificaciones automatizadas del mercado
In an age where algorithms decide everything from your dating matches to your next cab ride, we’ve entered a brave new world of digital decision-making. But not all algorithmic choices are fair — y when those choices affect livelihoods y market access, they can quickly cross the line into discrimina
¿La situación jurídica de las plataformas en línea: es usted un intermediario o un proveedor de servicios?
Spoiler alert: if you think you’re “just a platform,” the law might think otherwise.
Obligaciones de transparencia bajo la DSA: Qué deben decir las plataformas a los usuarios y vendedores
Welcome to the era of transparency, courtesy of the European Union. En Digital Services Act (DSA) isn’t just a set of regulatory do’s and don’ts — it’s a blueprint for reshaping how platforms communicate with users and sellers. Gone are the days of shadowy algorithms, vague policies, and “because we
Preparado para inversores: documentos legales que necesita antes de hablar con capitalistas de riesgo o inversores ángeles
In the competitive world of startup financing, securing venture capital (VC) or angel investment can make or break a business. However, before you even think about pitching your idea, it's essential to have your legal documents in order. These documents are often referred to as "investor-ready" beca
Lista de verificación legal para startups en 2026: lo que los fundadores no deben perderse antes del lanzamiento
Starting a business in 2025 requires moe than just a brilliant idea and a passion fo entrepreneurship. To ensure your startup thrives in an increasingly complex legal landscape, having a comprehensive startup legal checklist is paramount. Founders must address a range of legal considerations from th
Cómo incorporar legalmente a un cofundador: Explicación de los acuerdos de equidad, propiedad intelectual y adquisición de derechos
Bringing a co-founder on board is one of the most critical steps in the early stages of a startup. However, how to legally onboard a co-founder is not as simple as shaking hys y starting to wok. Founders need to be cautious y intentional about the legal framewok surrounding their partnership to ensu
Estrategia de salida de una startup: preparación legal para una adquisición o una OPV
Navigating the path to an acquisition or Initial Public Offering (IPO) is a pivotal moment in a startup's journey. Effective preparation for acquisition or IPO requires meticulous legal groundwork to ensure a smooth transition and maximise value.
Tendencias en la Ejecución de la UE Contra Plataformas en Línea: Multas, Auditorías y Mitigación de Riesgos
Este artículo explora las tendencias en evolución en la ejecución de la UE contra plataformas en línea, centrándose en multas, auditorías, investigaciones y lo que las plataformas pueden hacer para reducir su exposición legal.
Entendiendo la Ley de Mercados Digitales (DMA): Obligaciones para Guardianes de Acceso y Grandes Plataformas
Welcome to the brave new world of tech regulation, where the European Union isn’t just watching Big Tech—it’s putting it on a short leash. The Digital Markets Act (DMA), which officially came into force in 2023, is Brussels’ answer to the question: “What do we do when five companies control most of