Insights & Articles
Expert knowledge on AI, digital marketing, SEO, legal consulting, and business growth.(164 articles)
Как бороться с клеветой и вредоносными отзывами на торговых площадках
In today's digital age, marketplaces such as Amazon, eBay, and Etsy have become powerful platforms for businesses to reach consumers. However, with this vast reach comes the potential for harmful reviews on marketplaces, which can significantly damage a company's reputation and lead to financial los
Что нужно знать маркетплейсам об отзыве продукции и обязательных уведомлениях
Product recalls are a critical part of ensuring consumer safety and maintaining brand integrity. When a product is found to be defective or dangerous, companies must act quickly to protect consumers by initiating a recall. However, the process of handling product recalls is far from simple and comes
Применение правил платформы в отношении продавцов: правовые границы приостановки действия и штрафов
Online marketplaces like Amazon, eBay, и Etsy have become central hubs for e-commerce, enabling sellers to reach millions of potential customers. To maintain trust и safety, these platforms enforce a set of rules и regulations that sellers must adhere to. When sellers violate these rules, platforms
Маркетплейсы и продукты с возрастными ограничениями: подтверждение возраста без нарушения конфиденциальности
Online marketplaces are evolving rapidly, expanding their inventories and broadening their customer base across all age groups. However, this growth introduces complex challenges, especially when it comes to selling age-restricted products. From alcohol and tobacco to vape devices and adult content,
Ответственность платформы за сбои доставки и перебои в обслуживании: что нужно знать маркетплейсам
As digital marketplaces become the go-to source for everything from groceries to electronics, the question of platform liability is rising in urgency. When delivery fails or a service interruption disrupts a transaction, consumers and sellers alike often look to the platform for answers—and possibly
Работа в регулируемой отрасли: когда для маркетплейса требуются специальные лицензии
As online marketplaces expand into new product categories and services, they often find themselves brushing up against highly regulated industries. Whether it's healthcare, financial services, alcohol, or transportation, certain sectors demand strict compliance — starting with sector-specific licens
Hosting Events, Courses, or Experiences on Marketplaces: Legal Traps to Avoid
Learn the legal traps to avoid when hosting events on marketplaces, and ensure your online experiences comply with laws and regulations.
Роль страхования платформы: когда и как маркетплейсы должны предлагать страховое покрытие
In today's digital economy, online marketplaces are growing rapidly, providing consumers with access to a broad range of products and services. However, with increased transactions come new risks — ranging from product damage and personal injury to fraud and legal disputes. To manage these risks, ma
Как создать юридически надежную систему пользовательских оценок и отзывов
In the age of digital marketplaces, peer-to-peer platforms, and service-based apps, trust is the currency that drives engagement. That trust is often built on user feedback, reviews, and ratings. However, the legal implications of collecting and displaying such feedback can be significant. Building
Правовые нормы для трансграничных моделей дропшиппинга в ЕС и за его пределами
Dropshipping has become one of the most popular e-commerce models worldwide, especially in the European Union (EU). This business model allows entrepreneurs to sell products to customers without holding inventory, making it appealing for both startups and established businesses. However, as dropship
Сбор и использование данных о местоположении: ловушки соответствия требованиям для агрегаторов
The digital age has brought about a wealth of opportunities for businesses to gather, analyze, and use location data. Aggregators, in particular, rely on location data for various purposes, such as targeting ads, improving user experiences, and offering location-based services. However, as the use o
Как разработать юридически обоснованную политику добросовестного использования контента на вашей платформе
In the digital era, platforms that host or curate user-generated content must navigate the complex intersection of copyright law and content rights. Whether you're running a video-sharing site, a social media platform, or a collaborative knowledge base, it's critical to draft a legally sound fair us