Insights & Articles

Кто квалифицируется как "очень крупная онлайн-платформа" (VLOP) в соответствии с DSA?

If you run an online platform и your user numbers are looking healthy—say, tens of millions of active monthly users in the EU—you might want to pause your victory dance. Under the European Union's Digital Services Act (DSA), those impressive numbers may come with a shiny new label: Very Large Online

Юридическая поддержка для международной экспансии: что вам нужно знать

Expanding into international markets is a major milestone for any business. It offers access to new customers, diversified revenue streams, and enhanced global competitiveness. However, the legal implications of operating beyond domestic borders can be complex and, if mismanaged, can lead to costly

Как построить идеальную структуру сайта услуг для SEO

In the world of SEO, the structure of a website is more than just an aesthetic decision—it's a vital element that impacts visibility, user experience, and conversion. For service-based websites, building a technically sound structure that supports SEO and user intent is critical. The right structure

Поиск и исправление дублирующихся страниц на сайте: техническое SEO руководство

Duplicate pages are a common and often invisible threat to website performance. Whether caused by CMS settings, improper redirects, or dynamic URL generation, duplicates can dilute your ranking power, confuse search engines, and lead to crawl inefficiencies. While they may appear harmless, duplicate

Внутренняя перелинковка: улучшение структуры ссылок, распределение веса страницы

Internal linking is one of the most underrated but powerful tools in search engine optimization. Often overshadowed by external backlink strategies or content creation, internal linking directly influences page indexation, relevance, и visibility. It improves crawlability, helps search engines under

Скорость сайта: Полное руководство по использованию PageSpeed Insights и GTmetrix

Ментальные карты в SEO: Организуйте структуру сайта визуально и эффективно

Выбор подходящей организационно-правовой формы для вашего стартапа: ООО, C-корпорация или что-то другое?

When starting a business, one of the first and most critical decisions you'll face is choosing the right legal structure for your startup. The legal structure you select affects a wide range of business operations, from liability protection to tax obligations. While the decision may seem daunting at

Юридические аспекты услуг «Купи сейчас, заплати позже» на торговых площадках

The rise of “Buy Now, Pay Later” (BNPL) services on online marketplaces has significantly altered the way consumers shop and pay for goods. Offering a flexible way to manage payments, BNPL services have become increasingly popular among shoppers seeking to avoid immediate large expenditures. However

Использование веб-скрейпинга для исследования рынка: юридические границы и лучшие практики

In today’s data-driven world, businesses constantly seek ways to gain an edge in the market. One method that has emerged as highly effective is using web scraping for market research. By extracting valuable data from websites, companies can gather insights about competitors, consumer behavior, and m

Как оптимизировать свой бизнес с помощью соблюдения правовых норм и снижения рисков

Let’s get something out of the way: when most people hear “legal compliance” and “risk reduction,” their brains file those phrases under “boring” or “probably expensive.” But if you're a business owner—or even just thinking about becoming one—this so-called “boring” stuff is actually your business’s

Когда маркетплейс несет ответственность за инфлюенсер-маркетинг или спонсируемые листинги?

In recent years, the rise of influencer marketing and sponsored listings has transformed how businesses promote their products. As brands increasingly rely on platforms to connect with influencers, the question arises: When is a marketplace liable for influencer marketing or sponsored listings? This