Insights & Articles

Comprendere il Digital Markets Act (DMA): Obblighi per i Gatekeeper e le Grandi Piattaforme

Benvenuti nel coraggioso nuovo mondo della regolamentazione tecnologica, dove l'Unione Europea non si limita a osservare le Big Tech, ma le tiene al guinzaglio corto. La Digital Markets Act (DMA), entrato ufficialmente in vigore nel 2023, è la risposta di Bruxelles alla domea: "Cosa facciamo queo ci

Comprendere il Digital Services Act: Obblighi per marketplace e aggregatori nell'UE

If your platform helps people find secondhand jeans, antique swords, freelance designers, or dog yoga instructors—congrats, you may be regulated under the EU's new Digital Services Act (DSA). Here’s what that means, in human language.

Clausole abusive e tutela dei consumatori: revisione dei contratti di licenza con l'utente della tua piattaforma

Welcome to the digital age, where user agreements are longer than your average novel e written in a language even seasoned lawyers squint at. But here's the catch: if you're running a digital platfom, that wall of text your users click "Agree" to? It better be fair, lawful, e transparent. Because re

Aggiornamento dei termini di servizio della tua piattaforma per la conformità al DSA

The European Union has spoken, e its message is loud, clear, e backed by some serious regulatory muscle: online platforms need to clean up their legal act. The Digital Services Act (DSA) is now in force, e if your platform’s Terms of Service still read like they were last updated during the MySpace

Dati utente sui marketplace: chi li possiede e come possono essere utilizzati legalmente?

In the digital bazaar of today’s marketplaces, utente data is the most coveted currency. Every click, scroll, wishlist addition, abandoned cart, e glowing five-star review adds another brushstroke to a detailed portrait of consumer behavior. But here’s the million-dollar question: Who owns all this

Come Costruire un Nucleo Semantico per la Pubblicità Contestuale

Creating a robust semantic core is crucial for successful contextual advertising campaigns. A carefully constructed semantic core allows advertisers to precisely target relevant search queries, enhance ad relevance, reduce unnecessary spending, e increase return on investment. This comprehensive gui

Miratext: Migliora la densità delle parole chiave e le prestazioni dei contenuti

In the digital landscape, creating content optimized for search engines is essential for website visibility and traffic. SEO text analysis is one of the most powerful techniques used to evaluate and enhance the quality of content. Tools like Miratext offer advanced capabilities for analyzing text, h

Come condurre un'analisi SEO tecnica con Netpeak Spider

Come identificare e correggere la perdita di traffico SEO: Audit completo del sito

Every website inevitably experiences fluctuations in SEO traffic. These fluctuations might occur due to algorithm updates, seasonal changes, technical problems, or shifts in user search intent. Understanding which specific pages or queries have lost traffic is essential for maintaining and enhancing

Come ottimizzare il crawl budget e risolvere i problemi di indicizzazione

Managing your website's crawl budget and addressing indexing issues is crucial to achieving and maintaining optimal SEO performance. Many website owners and even SEO specialists overlook how their site structure and technical setup impact search engines' crawling efficiency and site indexing. This g

Cosa significa l'EU AI Act per i marketplace intelligenti e le raccomandazioni personalizzate

Welcome to the age of intelligent marketplaces, where your favoite shopping platfom seems to know you better than your best friend. You click once on a pair of hiking boots, e suddenly every coner of the digital wold offers you socks, backpacks, e tent rentals. That’s not magic—it’s algoithms. But n

Quando gli aggregatori hanno bisogno di licenze: trasporti, immobili, sanità e altro ancora

In today’s platfom-powered wold, aggregatos are everywhere. From hailing a ride to finding a docto, booking a vacation rental, o odering your favoite pad thai at midnight, these digital middlemen have become indispensable. But there's a catch: not all aggregation is created equal in the eyes of the