Lead Generation

    Leads &
    Sales Funnels

    Plan how interested prospects move from an offer to an inquiry and a sales conversation. We define audiences, landing pages, consent-aware follow-up, CRM handoffs and measurement; lead volume, acquisition costs and closed revenue are outcomes to assess, not promises.

    Discuss scope

    Service scopes

    Lead Generation Strategy

    USD 1.000–USD 2.000/projeto

    • Customer-fit criteria based on your offer, market and available business data.
    • Channel plan, funnel stages and documented qualification rules.
    • Measurement definitions for inquiries, qualified opportunities and acquisition costs.
    Discuss scope

    Sales Funnel Building

    USD 2.500–USD 5.000/projeto

    • Agreed landing pages, forms and content aligned with the offer.
    • CRM connections and follow-up rules with consent and unsubscribe handling.
    • Test plan and acceptance criteria; ongoing optimization is scoped separately.
    Discuss scope

    Cold Outreach Campaigns

    Orçamento acordado

    • Prospect research from client-authorized, lawfully usable sources; no promise of bought personal data.
    • Approved messaging and channel eligibility checked against applicable law and platform rules.
    • Opt-outs, suppression lists, contact limits and reply handoff; no bulk-spam or meeting guarantee.
    Discuss scope

    Lead Magnet Creation

    USD 750–USD 1.500/projeto

    • Agreed guide, checklist or template with copy and design deliverables.
    • Opt-in page and delivery flow that distinguish content access from marketing permission.
    • Measurement of requests and follow-up with consent where required.
    Discuss scope

    Paid Lead Generation

    Orçamento acordado

    • Agreed Google or Meta campaigns, lead-form configuration and creative tests.
    • Conversion measurement and budget controls, with consent where tracking or retargeting requires it.
    • Agency work is separate from ad spend; platform review and lead volumes are not guaranteed.
    Discuss scope

    CRM Setup & Automation

    USD 1.500–USD 3.000/projeto

    • CRM fields, pipeline stages and access roles matched to your process.
    • Agreed routing, task automation and integration tests using permitted data.
    • Handover documentation; CRM licenses, connectors and ongoing support are separate costs.
    Discuss scope

    How we work

    Measurable stages

    Define inquiry, qualification and sales-handoff events so performance can be reviewed.

    Permission-aware follow-up

    Document sources, communication permissions and how refusals stop contact.

    Clear cost boundaries

    Separate implementation and management from ads, software, hosting and ongoing support.

    Escopo, limites e custos separados

    Honorários em USD pelo escopo indicado. Impostos, mídia, software/API e custos de terceiros são separados salvo inclusão explícita. Configuração separada. Escopo e condições são acordados antes do trabalho.

    O escopo detalhado abaixo está em inglês; o idioma de execução é acordado na proposta individual.

    One brand, market and delivery language unless stated otherwise. Caps are work limits, not outcome promises. Client supplies lawful data, access and material rights. Public AI actions and content require agreed review. No rankings, leads, revenue, hiring or third-party approval guarantees.

    Contract, payment schedule, cancellation, hour rollover and support SLA require an explicit agreement. Legal, tax, investment and regulated work require the appropriate jurisdiction and an authorised professional role; this fee is not evidence of licensure.

    Lead Generation StrategyUSD 1.000–USD 2.000/projeto

    one offer, one ICP/market, two stakeholder sessions, funnel/channel map, measurement plan and one revision. No campaign execution or promised leads.

    Sales Funnel BuildingUSD 2.500–USD 5.000/projeto

    one offer/language, up to three pages, one consent-based sequence up to five emails, one native CRM connection, tracking setup and two revision rounds. Custom backend/migration, ongoing CRO, ads and software usage excluded.

    Cold Outreach CampaignsOrçamento acordado

    Quote/pilot plus separately stated ongoing term. after channel, lawful audience/data basis, validated contact volume, sending/calling capacity, reply-handling hours and geography are agreed. Setup/warm-up and media/data costs separate; no inbox-placement or meeting guarantee.

    Lead Magnet CreationUSD 750–USD 1.500/projeto

    one up-to-eight-page PDF from client-approved material, one opt-in form/thank-you flow, one delivery email, one language/brand and two revision rounds. Original research, webinar/video and additional nurture sequences quoted.

    Paid Lead GenerationOrçamento acordado

    Quote/month. with separately approved setup, one named channel/account scope, creative/test allowance and spend boundary. Client ad spend is separate, with no cost-per-lead or lead-volume guarantee.

    CRM Setup & AutomationUSD 1.500–USD 3.000/projeto

    one CRM, one pipeline, up to five users, two native automations, one clean CSV import up to 1,000 records, one 60-minute handoff and two revision rounds. Licenses, data cleanup, custom integration/complex migration and ongoing CRM management quoted.

    Contato

    Discuss your project

    Share your goals, existing systems and constraints so we can prepare a scoped proposal.

    Ao clicar no botão, consinto com o processamento de dados pessoais. Privacidade

    Frequently asked questions

    When will we get leads?

    Timing and volume depend on the offer, traffic, budget, approvals and sales response. We agree launch prerequisites and evaluation measures without guaranteeing a start date for results or a fixed number of leads.

    How is lead quality defined?

    Agree qualification criteria such as business fit, expressed need and permission to follow up. Record the source and outcome; a form submission or email open alone does not prove purchase intent.

    Can you connect our existing CRM?

    We first review API access, licenses, field mapping, consent records and routing rules. The proposal specifies integrations and tests; third-party subscriptions and unsupported connectors are not assumed to be included.

    How are outreach and marketing permissions handled?

    Use only sources and channels permitted for the purpose. Verify applicable rules, consent where required, opt-outs and suppression lists before outreach; public availability is not automatic permission, and a download does not imply unlimited marketing consent.

    Funis de vendas e geração de leads | KeyGroup