Email Marketing

    Email campaigns
    and customer journeys

    Build permission-based subscriber lists, prepare useful messages and connect email sequences to agreed customer actions. We work on content, campaign setup and analysis of available data. Delivery, engagement and sales depend on your audience, sending provider and measurement setup; they are not guaranteed.

    Discuss your email programme

    Our Email Marketing Services

    Subscriber list setup

    A partir de USD 500/projeto

    • Explain the value and expected content of subscribing without misleading incentives.
    • Prepare opt-in forms and confirmation flows appropriate to your requirements.
    • Record subscriber source and consent information where supported; no purchased contact lists.
    • Provide clear privacy information and accessible unsubscribe options, with legal requirements reviewed for your markets.
    • Segment and maintain lists, respecting unsubscribe suppression and invalid addresses.
    Discuss list setup

    Email campaign management

    A partir de USD 900/mês + USD 500 configuração (se necessária)

    • Plan campaign topics, audiences and sending frequency for your permission-based list.
    • Prepare accurate subject lines, relevant content and clear calls to action.
    • Build responsive emails and review rendering in agreed email clients.
    • Configure segments, scheduling and unsubscribe handling in the selected provider.
    • Review available clicks, bounces, complaints and tracked conversions to guide later campaigns.
    Plan email campaigns

    Email content creation

    A partir de USD 600/projeto

    • Develop messages around the audience's needs and your verified offer.
    • Write concise body copy and subject-line variants without fabricated urgency.
    • Create readable layouts and visual elements consistent with your brand.
    • Prepare calls to action and align linked pages with the message.
    • Agree content, templates and revisions before handing over approved assets.
    Brief email content

    Email performance analysis

    A partir de USD 500/projeto

    • Review available delivery, click, bounce, unsubscribe and conversion data.
    • Explain how privacy protection, automated opens and bot clicks can distort metrics.
    • Compare segments and A/B tests where the available sample supports interpretation.
    • Compare with your historical data or relevant, identified benchmarks, noting differences in context.
    • Document recommendations and attribution limits; revenue analysis requires suitable sales data.
    Discuss email analysis

    Automated email journeys

    A partir de USD 2.000/projeto

    • Map agreed customer stages and the content needed at each stage.
    • Build permission-based welcome, nurturing and follow-up sequences in the selected tool.
    • Configure behavioral triggers only where the necessary data and permissions exist.
    • Include relevant upsell or cross-sell messages without promising higher lifetime value.
    • Test entry, exit, timing and unsubscribe suppression rules before activation.
    Discuss email automation

    Review the starting point

    • Review list sources, consent records, sending tools and existing content.
    • Agree objectives, scope, provider requirements and the service proposal.

    Prepare and approve

    • Build content, segments and agreed automation rules.
    • Review links, rendering, test sends and unsubscribe behavior before approval.

    Send and learn

    • Activate approved campaigns subject to provider requirements.
    • Review available data and adjust content or frequency within the agreed scope.

    Planning and working together

    Permission and preferences

    We plan around documented opt-in, useful content and accessible unsubscribe controls. Privacy duties depend on your markets, data practices and tools; this is not a blanket compliance guarantee.

    Deliverability groundwork

    We review SPF, DKIM, DMARC, list quality and sending practices where access permits. Mail providers determine filtering and inbox placement; authentication does not guarantee delivery.

    Measurement with context

    We connect reporting to the available provider and sales data. Privacy protection, missing tracking and attribution models can limit how reliably opens, clicks or revenue are assigned.

    Escopo, limites e custos separados

    Honorários em USD pelo escopo indicado. Impostos, mídia, software/API e custos de terceiros são separados salvo inclusão explícita. Configuração separada. Escopo e condições são acordados antes do trabalho.

    O escopo detalhado abaixo está em inglês; o idioma de execução é acordado na proposta individual.

    One brand, market and delivery language unless stated otherwise. Caps are work limits, not outcome promises. Client supplies lawful data, access and material rights. Public AI actions and content require agreed review. No rankings, leads, revenue, hiring or third-party approval guarantees.

    Contract, payment schedule, cancellation, hour rollover and support SLA require an explicit agreement. Legal, tax, investment and regulated work require the appropriate jurisdiction and an authorised professional role; this fee is not evidence of licensure.

    Subscriber list setupA partir de USD 500/projeto

    One ESP, one opt-in form/confirmation flow, source/consent recording where supported, one segment and suppression review. No purchased lists or subscriber-growth guarantee.

    Email campaign managementA partir de USD 900/mês + USD 500 configuração (se necessária)

    Up to 4 campaigns/month, one ESP/audience/language, up to 10,000 consented contacts for scope selection, one A/B test and report. ESP/send charges separate; complex migrations excluded.

    Email content creationA partir de USD 600/projeto

    Two responsive email assets with copy/design from supplied facts, up to 600 words combined, 2 revision rounds. Sending/flow setup not included; not added again when included in campaign management.

    Email performance analysisA partir de USD 500/projeto

    One ESP, up to 12 campaigns/90 days of available history, segment/test review and recommendations. Privacy-protected opens/bot clicks and attribution limitations documented.

    Automated email journeysA partir de USD 2.000/projeto

    Up to 2 flows/6 emails total, one ESP and up to 2 native connections, permission/suppression/entry-exit review. Custom application code and ongoing campaigns separate.

    Contato

    Tell us about your email programme

    Share your sending provider, list sources and the campaigns or journeys you need. We can discuss scope and data requirements; do not submit subscriber lists or personal customer data through this form.

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    Frequently Asked Questions

    When is email marketing useful?

    It can support communication with people who have chosen to hear from you: product updates, useful resources and customer follow-up. Suitability depends on list permission, relevance and your offer. It does not automatically create customers or guarantee a return.

    How often should we send emails?

    Agree frequency with subscriber expectations, content availability and campaign goals. Review engagement, complaints and unsubscribes before changing it. There is no universal sending schedule that works for every list.

    How do you handle consent, privacy and unsubscribe requests?

    We work with opt-in sources, clear signup information, consent records where supported and accessible unsubscribe controls. Suppressed contacts must not re-enter promotional journeys. Applicable legal duties, including GDPR where relevant, require a review of your actual data practices rather than a general compliance promise.

    Which metrics are useful?

    Delivery failures, clicks, complaints, unsubscribes and appropriately tracked conversions help assess campaigns. Open rates can be distorted by privacy features and automated loading; bot activity can affect clicks. Revenue attribution requires connected sales data and stated assumptions.

    Can you guarantee inbox delivery?

    No. Authentication, relevant content, permission-based lists and careful sending practices address some risks, but receiving providers decide filtering. Sender history, recipient behavior and provider policies all influence delivery and inbox placement.

    What do automated journeys do?

    They send approved messages when configured triggers and timing rules are met. Their operation depends on the provider, integrations, consent and available events. They do not replace acquiring subscribers or guarantee purchases. Service scope and any separate provider or integration costs are set out in the proposal.

    Serviços de email marketing | KeyGroup